Blockade (United Artists) (1938)

labors fj -y / The Most Exciting Picture Of 1938! THE BLOCKADE OF HIGH PRICES WITH THE MOST SENSATIONAL BARGAINS OF 1938 ... Shown on this Page! Use this dramatic masthead to round up the localmerchants for a smash show-selling page in the local paper! There are plenty of businessmen in your town who will be glad to hitch their advertising to a promotion such as this. Shoiv the masthead to the ad manager of the paper; he’ll go to town with you to bring in the advertisers. Order direct from Exploitation Dept., United Artists, New York. Price of 8-Col. Mat — 60c. Comedy Quiz for Harassed Papas A sure-fire stunt for laughs and attention is suggested by the amusing still (No. 64) showing Fonda and Carrillo taking care of a baby. Run a gag Quiz Contest for men on the subject, "What would you do if you were left alone to care for a baby?” Plant it in your co-operating newspaper as a one-shot contest, running the list of questions given below and offering prizes or ducats for the best sets of answers. Try to get a baby shop, or a furniture store featuring in high chairs, bassinettes, etc., to come in with some cash prize offers in return for publicity. QUIZ CONTEST FOR MALE GOVERNESSES * (How good are you at taking care of the baby when the womenfolks are away? Below are several vital problems in baby-tending, with somewhat unorthodox solutions. Write your own solution to each problem. Prizes for the funniest sets of solutions.) 1 . If the baby starts to cry: (a) Pin him up on the clothesline; (b) Tap him gently but determinedly on the head with a baseball bat; (c) .? 2. If he loses his rattle: (a) Amuse him by swinging on the chandelier; (b) Buy him a bazooka; (c) .? 3. If he refuses his bottle: (a) Take him out for a brisk walk to stimulate his appetite; (b) Offer him a Tom Collins; (c) .? 4. If he starts to chew on his toes: (a) Send out for a hamburger; (b) Read him a lecture on vegetarianism; (c) .? 5. If he falls out of his crib: (a) Help him to his feet and brush him off; (b) Put him in touch with a good accident lawyer; (c) .? 6. If he keeps kicking off his blankets (a) Keep him warm by sitting on him; (b) Use a little mucilage and your imagination; (c) .? 7. If he gets bored with you and goes to sleep: (a) Send out a hurry call for Elsa Maxwell; (b) Ask Dale Carnegie what’s wrong with your personality; (c) .? 8. If he suddenly starts uttering real words (such as "da,” "ga,” or "wah,” (a) Phone all your relatives to rush over and listen; (b) Arrange for newsreel coverage before it’s too late; (c) .? Sell Excitement on Your Theatre Front Run a Baby Photo Competition -4'* “Five Minutes to Live” Contest • Baby photos carry a sock human-interest appeal that few people can resist. The shots of the baby refugee in "Blockade” give you a springboard for a "Most Appealing Baby” photo contest. Start the fans taking pictures of their babies or other people’s, say up to the age of five, in appealing poses or situations. You can either run the contest before your opening, through the medium of your newspaper or by having them send competing photos in to the theatre; or run it during your engagement of "Blockade” by making attendance at the show a requisite to entry in the contest. Get a jury including child health experts, prominent mothers or woman’s feature writers to decide on the awards. For prizes you should be able to tie up with a local camera store. • It’s a standby, but one that’s particularly appropriate to this story. There’s a scene in the picture in which Fonda and Carroll are alone together in a building which is being bombed to ruins. They clutch each other, expecting to be killed momentarily, wondering what to do in their last minutes on earth. There’s the setting for your letter contest to which all comers are eligible. The theme: "What would you do if you had only five minutes left to live?” It’s a topic that everybody thinks about from time to time and has formed ideas about. Limit the answers to 150 words in length, and award a few ducats or a modest cash prize for the best answers. Plant the Photo-Serial Dramatically exciting, pictorially attractive, the series of six eight-column strips telling the story of "Block¬ ade” in pictures and text makes a strong selling plant A for your show. Set this feature with your local paper. Complete set of mats, $1.50. Order from EXPLOITA¬ TION DEPT., UNITED ARTISTS CORP., 729 7th Ave., New York. Teletype Sells Timeliness If the Postal or Western Union manager in your town is a live wire, see if you can get him to put a teletype U machine in your lobby. Such a machine knocking out catchlines on your picture, on telegraph blanks, will pro¬ vide a swell plug for the cooperating wire company as well as for your show. Page Seven