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99 Loretta Young meets Cary Grant thru an accident. “How Did You Meet Your Lover,” or “How Did Romance Come To You,” would make good subjects for readers and patrons. You can promote or post cash prizes, guest admissions or mer¬ chandise, as an award “pool”, so that daily, The Daily News will print a hundred word real-life ex¬ perience suggested in “Born To Be Bad,” rewarding the contributors of each over a period of one or several days. S i 1 k * S c r e e n e < A de luxe 40" x 60" display piece to supplement your poster flashes on “Born To Be Bad,” is avail¬ able to you at $1.50 each, F.O.B. New York City. Vivid colors, a dozen of them, handsomely silk- screened. Dramatized copy makes it a natural for ihe bigger frames and tie-up windows. Order direct from United Art Service, 39 East 20th Street, New Every girl who works in stores, whether she is a model, salesgirl, secretary, or executive, considers herself a “shop-girl”. Try and arouse this group of movie patrons to a sense of class bonds and interest in the story from their viewpoint. Various nights might be designated as Macy’s Shopgirl Night, Block’s Shopgirl Night, one each for the bigger stores. Your bargain hour, or some special feature showing at noon, or at the supper hour directly after the girls’ quitting time, might be designated as a Shopgirls’ Special Matinee, during which time a balcony ticket with their employment credential from any of the stores, will be honored for any seat in the house. In other words, a “bargain” special for shopgirls who can show that they are that. The picture might get under way with an added first showing, a Shopgirls’ Breakfast Matinee, al¬ lowing them to see the picture at bargain prices, and get down to work in time after the feature concludes. This is good as a stunt sponsored by some paper; photos of the girls or some of the more beautiful ones, with their comment, might prove interesting to many reader friends. A campaign by the theatre, or with store and newspaper co-operation, to discover Blankville’s most beautiful, most popular, most efficient, most polite shopgirl, will localize interest in this phase of your production. Be sure that stories and art, ads and window dis¬ plays, make the idea revolve about Loretta Young, shopgirl-model in “Born To Be Bad”. York City, remittance with order or C.O.D. Copyright 1934, United Artists Corporation