Born to be Bad (United Artists) (1934)

One-col. Mat No 19—.05 A ♦ Boost Local Girl Models With a store, or store and paper, you can work up interest in your own “model” of this feature, by staging a quest for the most beautiful fashion model in Pottsburg. The possibilities of getting their pictures in the paper, of being shown off by a store, and of gaining em¬ ployment with them, and the vicari¬ ous thrill of tying in with a screen star, will appeal to all young ladies and make them ambitious workers for you. Entrants might be presented to the public in a layout of their photos in the paper. Picking the winner, might be a matter of balloting, with each theatre admission, minimum sale at the store, or copy of the news page bearing a ballot good for one point to be cast for any of the girls. Or the winner might be more simply chosen by a jury from the press, store and theatre. It is possible that a little fashion show, a presentation touch for your stage or theatre front and lobby, might be staged, so that the various girls, wearing garments from Blink’s Store, can strut their stuff to draw them to the theatre gates. There are a variety of prizes which can be promoted. There is no special movie edition of the stoi of “Born To Be Bad”; and many will want 1 read it. The serialization gives it to them in 700 words, conveniently chaptered to fit the requir* ments of your paper. The mats and stills presei excellent illustrative matter. Get the serializatioi it’s FREE; plant it as an exclusive feature for tli movie following of one paper. Write the Exploit tion Department, United Artists, 729 Sevent Avenue, New York City. Bags and ensembles in Metal Mesh are fashionable. Loretta Young models several of these creations as part of her wardrobe in “Born To Be Bad”. The Whiting & Davis Company of Plainville, Norfolk County, Massachusetts, has provided its dealers with mats exploiting these bags and ensembles as posed by Miss Young. Your local dealer has them; see that he includes this ad as a smart selling feature at least one day while you are showing the picture. If you can’t do that, at least you can take one of the stills showing Miss Young and work it up into a counter or win¬ dow card for any store featuring mesh bags or ensembles. Illustrated is the approved Whiting & Davis layout, avail¬ able to all their dealers in two convenient sizes. AdUFashions Natural Game Exploiting Star and Paper Here’s a mat to start the hometown fans playing AD- FASHIONS. It ought to be confined to one paper, the one co¬ working with you and giving you special mutual stories; the fashion illustrations might be restricted to those stores con¬ tributing to help you build up the group of awards for the best creations. What follows is a specimen story, written from a typical newspaper viewpoint, presented with the mat for a first “break”. The mat is one-column No. 19—.05; cut .20. Your first story: How’d you gals like one of Thimbel’s new Cinema Shop gowns, like the one Loretta \oung wears in “Born To Be Bad,” at the Rivoli Theatre? How’d you aristocratic smokers like one of those sporty, new smoking jackets you saw in Burkhardt’s windows? How’d you like guest tickets for you and the friend to a good show? How’d you like five bucks in cold cash? How’d you like to have a lot of things for, well, maybe not exactly FREE—but as recompense for a few entertaining moments with scissors and paste? Money, merchandise and Tivoli tickets are going to be lav¬ ished on Times-Star readers for the next four days. All you have to do is play AD-FASHIONS. Here’s how. From any of the movie pages of any day in the Times-Star, cut out a face, or several faces of Loretta Young. She’s the star and customers’ girl in “Born To Be Bad,” you know. Or, stop in at the Tivoli and let Manager Pendergast give you a head or two of Miss Young. Now, get a copy of the Times-Star —today’s copy will do, or yesterday’s, or the day before that. Look for any ads of these stores: Thimbels, Lard and Sailor, Whaks, Bracy’s, Abe and Straws, Mode Garmente. Cut out the frock of any fashion illustration in these ads that will fit your Loretta Young head. Arrange it to suit your¬ self. Choose one that isn’t stiff. Take a piece of paper, paste your star head down, and paste the garment illustration under it. Got a good one? Satisfied it’s your best? Put your name and address on it and mail it to Customers’ Girl, care of the Times-Star. Send your AD-FASHIONS by mail or bring them in if you prefer. Do as many as you have heads for. They must be in the Times-Star offices, or postmarked, by midnight Friday. Watch the Times-Star Tuesday for the winners. Here are some of the many valuable awards to be given Zinzinnati AD- FASHION artists. Ladies’ sports ensemble, men’s smoking jacket, beach pajamas, choice of parasol or umbrella, cash awards of five dollars, three dollars and two dollars, five pairs of guest tickets to “Born To Be Bad,” at the Tivoli Theatre, six cartons of cigarettes, and twenty other items. How can you Ipse?