Born to be Bad (United Artists) (1934)

^01 Campaign Nice An accident, typical of the boy-hit-by-truck episodes that happen regularly in every city, has an important bearing on the plot and subsequent disposition of characters in “Born To Be Bad”. A campaign to reduce the number of accidents, will find city officials and organizations in more than a receptive move to co-operate. There are many angles to a “No-Accident” week, tying in with the incident in the picture, several peculiar to your own locale. The following suggestions may prove helpful generally: Have the mayor or police chief, the safety director, proclaim it “No-Accident” week, with stories showing that the idea caught on from an “accident lesson” stressed in Born To Be Bad . Motor Clubs will work with you in their publications and letters, to educate the public that not all drivers are “Born To Be Bad”; most of them are careful wheel manipulators.. Promote a safety banquet, dinner or meeting for officials and leaders; it will be covered by news, the guests will be shown, or given ducats to, Born To Be Bad. Get all your co-working agencies to assist in distributing “No Riders” streamers for auto wind¬ shields. On another page is shown one which you can order in any quantity from Economy Novelty and Printing Company, 239 West 39th Street, New York City. They are of convenient size, and any driver will use them. Make a special lobby display out of your province’s vital statistics, showing comparative fatalities of this year and last, from murders by guns and knives, and poison, and by accident. The paper will be glad to publish such a chart as part of their campaign. There is a big novelty and sur¬ prise in store for the fans in a eourt sequence, in which an alto¬ gether unexpected ruse completely frustrates a case that is obviously clinched. Interesting returns in a few words can be solicited from patrons, or readers in a newspaper tie-up, rewarding the best ones, on the subject of “A Surprising Court Experience I Had.” Subject might be also “A Court Surprise I Knew.’* Most people are a little at sea even in this modern age of appliances and micro¬ phones, as to the working of a dictaphone. Your police department or some detec¬ tive agency likely has a set-up you can borrow. Make a lobby trick of it, with credits to the outfit helping you with this interesting gadget. Set one up in your outer foyer or lobby, with an attendant. Invite patrons to hear their own voice as others hear it. Allow them to speak twenty words or so into the recording device; then play it back for them. Or demonstrate how voices, however low, spoken by a girl in one remote corner, can be heard clearly at some distance by her partner. Call at¬ tention to the fact that a dictaphone plays a part in this picture. As attractive as a live Loretta Young model with your title splashed across her bare back in true lip¬ stick fashion, is this life-size, lifelike standee for “Born To Be Bad”. Beautiful colors, moisture-proofed, reinforced back and easel standing base included. Priced at $6.95 each, F.O.B. New York City. Order direct from PHOTOCOLOR STUDIOS, 220 West 42nd Street New York City Remittance with order, or C.O.D. can you TELL A GOOD ‘STORK" STORY BORN TO BE BAD Can you tell a good “stork” story? Someday, someplace, some inquisitive kid is going to ask you, “How did I get here?” Loretta Young in “Born To Be Bad” gives a novel answer to the eternal question with which young¬ sters plague parents. Her version is that her baby was wafted down to earth from Heaven in a shower, on a cabbage leaf, all wrapped in cellophane. If you can tell a more interest¬ ing or fantastic story of how babies are born than that, you can win one of several fine prizes to be awarded readers of the Times-Star, and patrons of Keith’s Theatre. Let your imagination run riot. You don’t have to be a mother or a father to enter the contest. Maybe some youngster can pass along his own parents’ story to win himself a prize. Your “stork” story must be in fifty words or less. Type it or write it, sign your name, and mail or bring it to the “Born To Be Bad” Editor of the Times-Star before Friday midnight. Or deposit your manuscript in that “Stork” reply box in Keith’s lobby before that same time. Write as many as you want, but be sure your name is on all of them. This is one-column' mat No. 20 —.05; cut .20.