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IHL WHO'LL Flowers Fix Husbands and lovers, who may think their home relations and ro¬ mance just “Born To Be Bad,” can make everything right by sending flowers. Flowers pave the way for a reconciliation in the closing sequences of this picture, and you can use al¬ most any still for illustration in spe¬ cial window cards and ads for florist tie-ups. Copy might be: “Hey, fellas, your affairs with the women, aren’t just BOBN TO BE BAD. Flowers will explain everything. Let Gear’s send out a floral explanation to the wife or girl friend. See how flowers make easy the pathway of love in BORN TO BE BAD, with Loretta Young and Cary Grant at the Rivoli Theatre. What at first may seem a difficult title for merchant co-operative ads, proves an easy and natural one for many phases of business, if thought is given to its application. Whether it be for single tie-ups, or a group built around a theatre spot, “Born To Be Bad” can lend a new selling angle to commercial copy in great variety. At right are listed some of the title uses for common merchan¬ dise, fitting single ads or a section lay¬ out as illustrated below. m RADIO TUBES: Do your radio evenings at home seem BORN TO BE BAD; or, No radio set ever was BORN TO BE BAD— it’s inferior tubes that make them that way. Give your radio a fair deal with RKX Tubes! OIL and GASOLINE: Your mileage record, y’know, was not BORN TO BE BAD; usually it’s poor oil and gas that keeps your motor accomplishments in the midget class; use Gude Gulp Gas and watch your record get good! REFRIGERATORS: Even your most perishable and daintiest of foods were not BORN TO BE BAD; in fact, they can retain all their natural goodness for days in the new Air-Kurrant Homigloo! MEDICINES and LIQUORS: Do you wake up in the morning convinced that your stomach was BORN TO BE BAD? Bally- burne Bitters, after just a short trial, will make your breakfast hours happy ones. SHOES: Are your shoes just BORN TO BE BAD, scuff easily, lose their style and lustre, develop pinching creases? Learn about a heaven in foot comfort, get your first pair of Runn & Push Shoes today. Or, let the Sledgeneedle Shop revitalize them. KODAKS and FILMS: Does every snapshot you take appear BORN TO BE BAD, never any luck with the scenes you want to keep? Flikflak Kodaks and Twillcurl Film is the combination that makes professional camera artists out of amateurs. SUITS, SHIRTS, HATS: No fellow’s romance ever was BORN TO BE BAD. Appearances count with the girl, choose the correct togs, and get the right answer in love. Frankly, our tailors seem born to be good. BEAUTY SHOPS: Hair unruly, BORN TO BE BAD, you say? Get one of May-belle’s Thumbsunk Waves, and find each angel hair keeping its place in the coiffure that men can’t resist! HOSIERY: Runs and wrinkles, at crucial points, and a crucial moment, BORN TO BE BAD—you’ve said it about your stock¬ ings a hundred times—and all because you weren’t careful to specify Longview Glove-Fitting Silk Hosiery.