Born to be Bad (United Artists) (1934)

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The rebellious young man who portrays a typical kid of the streets, in “Born To Be Bad,” strikes up a good line for special window displays and ads for boys’ and men’s underthings with a “natural” plug for the B.V.D. style of apparel. He revolts against union suits with droopy drawers, and razzes a butler for wearing them. Use any of the stills of the kid. Copy for window cards or ads might be: THE REVOLUTION IS HERE! For hoys and men who don’t like union suits with droopy drawers—Texknit B.W.D.’s. Here’s the young man who does something about it; see him with Loretta Young and Cary Grant in “Born To Be Bad,” at the Rivoli Theatre. Hats and veils: 27 to 30 inclusive. Stockings: 39. Bicycles for boys: 60. Swimming, woman and boy: 121. Radio and phonograph: 78 and 83. Book stores: 109. Lucky Strikes: 14. ANY cigarette for women: 81. Still fitting any tie-up with cap¬ tion, “The reports we get are good”: 69. ianners ■ ur € 6 ' 99 Burgee Whether it’s silkolene or canvas, there’s no doubt but that cloth hangings do ac¬ cent the dressiness of your marquee or facades, especially in the warm months when awning effects convey an air of coolness besides bearing your copy. At left is the standard 20" x 30" Burgee, fifty cents each in canvas; sixty-five cents each in silkolene. The big double flag, 10 feet by 15 feet, may be rented at rates scaled down from $15 for first runs. Valances, as shown below, may be had at low rental in units to exactly fit your requirements. Write for FREE catalog. TO BE BAP WITH CARY GRANT Order direct from Banner 729 Broadway New York City ““YOU HVA'U? WITH— CARY GRANT niiiim