Champion (United Artists) (1949)

Movie Edition Sparks Lardner Book Bally Movie Readers Library, popular book publishers, are issuing a special $1.00 movie edition of this famous Ring Lardner story. Artists’ rendition of book jacket is shown at left. There is an initial run of 80,000, backed up with a streamer and display card campaign. Set “Ring Lardner Windows” using photos from Exchange Set along with the “Champion” edition, and other Lardner books. Also use copies of the book as contest prizes for contests suggested in pressbook. Prepare book marks from 1-column ads in the Ad Section; set up displays in public libraries, lending libraries and school libraries. Set up giant book dis¬ play in lobby, using enlargement of book jacket plus scenes from the film. This is an actual size reproduction of the first two scenes used in the Topps Gum Flipper Book. Topps Gum Flipper Books Five million Topps Chewing Gum flipper books starring Kirk Douglas will be distributed nationally. The flipper books are made up of thirty shots of Kirk Douglas, and when flipped with a finger show the “Champion” in action. The plan of distribution calls for area saturation in accord with playdate vol¬ ume. Your Topps Gum distributor will have the books in time for your play- date. Shown here is the Flipper Book cover and the first scenes of Kirk Douglas. Contact your dealer and arrange to get the number of books you will need. Use them as a giveaway to matinee patrons. Also aim for local displays using stills of Kirk Douglas in action selected from your Exchange Set. For names of distributors, contact: Mr. Hal Salzman, Yolen, Ross & Salzman, 43 W. 51st St., N. Y. Esquire Send-Off! Esquire Magazine’s July issue will carry a re¬ print of the original Ring Lardner story. To foster book store sales of the magazine, Esquire is pre¬ paring a June release of a 22 x 28 poster based on its “Champion” feature. Esquire has also pre¬ pared a newsstand card for display during June and July. For name of local Esquire dis¬ tributor, contact: Mr. Stanley Frankel, Es¬ quire Maga¬ zine, Esquire Bldg., Chicago, III. Rojay Blouse! STUDEBAKER “CHAMPION” “BREAKFAST OF CHAMPIONS” Arrange with your Studebaker dealer for a street bally featuring the Studebaker “Cham¬ pion” model. Get a pretty girl to drive car around town with a banner bearing the following copy on each side of the car: “The Studebaker “Cham¬ pion” Salutes Kirk Douglas in ‘Champion’ at the Gem Theatre.” Dealer newspaper ads and showroom displays using this basic copy should also be suggested. Add stills where necessary. “CHAMPION” SPARK PLUGS Stores carrying the Champion Spark Plug line should be contacted for ads and displays pegged to the line: “CHAMPION — In Your Car — On The Screen — The Best Buys in Town! SEE ‘Champion’ at the Gem Theatre.” For names of local distributors, contact: Mr. M. C. DeWitt Champion Spark Plug Co. Toledo, Ohio The Wheaties’ slogan, “Breakfast of Cham¬ pions” lends itself to an excellent local promo¬ tion. Using this slogan, and in cooperation with your Wheaties distributor, arrange a “Breakfast of Champions” to be attended by local “cham¬ pions” and members of the sports press. Aim for newspaper and story breaks of the event, plus display cards in all “Wheaties” outlet stores. For name of Wheaties distributor, contact: Mr. John Sarles Knox Reeves Advtg. Co. 600 First Nation Soo-Line Bldg. Minneapolis, Minn. CHAMP HATS Tie in “Champ Hats” dealers in a co-op pro¬ motion pegged to the line: “Every Man Loves A Champ Hat — And An Action-Packed Picture Like ‘Champion’ starring Kirk Douglas!” For names of local dealers, contact: Walter Weir Inc. 250 West 57th Street New York, N. Y. Here is a full-page Rojay Blouse ad which appears in the May issue of Vogue magazine. In addition, Rojay is distributing similar counter cards to all their outlets. Use the ad and counter card plus Blouse tie-up still “SK-S-44” (see page 5) to set up window and counter displays. For names of local Rojay dealers, contact: Mr. Jack Berman 20 East 35th Street New York, N. Y. Page Four