Champion (United Artists) (1949)
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DISPLAY TIPS FROM SMASH N. Y. PREMIERE! SPECTACULAR: Full color art, electric lights and neon helped create this 50-foot high Times Square eye- stopper atop the Globe Theatre mar¬ quee. Similar effect can be achieved with cut-outs of 24-sheet or 6-sheet. (Still SK- 107). kav'CS... “A SCREEN MASTERPIECE! *#ocKovrj 'pICTBSf Of IMMH* ★★★★« WALL DISPLAY: Life Magazine's magnificent acco¬ lade in words and pictures — plus rave review quotations from other national magazines — inspired this display. LIFE layout available as "Still SK-X-302". WALL DISPLAY: Opposite wall featured this full color adaptation of the 24-sheet art (see back cover). •Tm expensive- awful expensive! PANEL: Important woman's angle covered this way. From top to bottom, get Stills SK-S- 64, SK-106, SK-102. SIDE PANEL: The story's ter¬ rific appeal to women and regular movie fans is fully exploited in this eye-appealing display. All figures in full color. Stills required to du¬ plicate this set-up include (clock¬ wise): Stills SK-124, SK-S-33, SK-S- 44, SK-S-88. «r THEATREFRONT: The key art used throughout the campaign also keynotes the front display. Fight sequence stills shown here were used for opening days and later replaced with review quotes. (I. to r.) Stills SK-102, SK-105, SK-106, SK-107. CHAM Pi®** Fighting or T#»l P he was the. 4 WALL ^ FRAMES T (Left) Again the same key art is used to hammer home the story's basic appeal. (Stills SK-I6A, SK-31, SK-107.) (Right) This one empha¬ sizes the heavy romantic angle. (Stills SK-107, SK- P-24, SK-S-33, SK-S-58, SK-IIA.) ORDER ALL STILLS BY NUMBER FROM YOUR NATIONAL SCREEN EXCHANGE. RAVE ABOUT RAVES! This 40 x 60 advance display cites the sen¬ sational reviews of “Champion” from the national magazines and the New York news¬ papers. Display is available as still. Enlarge to 40 x 60. Display at least two weeks. Order "Still SK-X-301" from Na¬ tional Screen Exchange. rr Be A r Champion ’... Help K.O. Cancer 7 ” That’s the slogan to spread around town in cooperation with a fight cancer campaign or any other civic drive. Suggest slogan for all posters, window cards, printed literature, radio announcements, etc. employed to spur the drive in your town. Add playdate credit copy. Street Bally This photo sug¬ gests a lively street bally! Idea is to have a young man wearing a robe with “Midge Kelly, ‘Champion’!” across his back, walk through the streets of your town followed by three attractive girls wearing “Midge Kelly’s Girl” signs on their backs. Usher follows along with sign reading: “Every Girl Loves A ‘Champion’ — Now — Gem Theatre!” Also set up a prize ring on a flat truck with pretty girls in corners. Have two fighters sparring as truck moves through town. Place banners on sides of truck. TELEVISION TRAILER The Television Trailer is similar to the ® regular motion picture trailer — and you’ll agree that on your screen or in the home there’s no better way to sell your show! The TV Trailer is available in 16mm prints ONLY! It may be telecast as a 1 to 2^4 minute commercial including live playdate announcement! For full details contact your nearest NATIONAL SCREEN EXCHANGE. FREE! FREE! RADIO SPOTS ON RECORD Get your FREE radio spot an¬ nouncements! The disc allows for live policy announcements at the tag end and contains 1-minute, 30-second and 15-second announcements. Send request to : Pressbook Editor United Artists Corp. 729 Seventh Avenue New York , N. Y. Page Eight