City Lights (United Artists) (1931)

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OLD FRIENDS ARE BACK Mr. Battered Derby Mr. Baggy Trousers Mr. Bum Dogs Miss Tr.ick Cane Senor Moustachio all with Charlie (haplir 20—Three Col. Ad (Mat 20c; Cut 75c) 33—Three Col. Cartoon (Mat 20c; Cut 75c) The old favorite, better known than the ABC’s, is back in a pulsating story of how the other half and our own half lives — From city tramp, he turns to an Alexander and looks for other worlds to conquer as a white wing, leather pusher, yea, even a jail bird. 22—Three Col. Ad (Mat 20c; Cut 75c) zA Page c ADS and ART For Newspapers. Pro£ So that you can do "City Lights” full justice, a varied assortment of ads and special art has been prepared in addition to the regular assortment of cuts and mats available for your use. There is no question but that everyone in town will want to see Chaplin. The success of your run is guaranteed in advance. But you’ve got to let your public know that the picture is at your theatre. The purpose of this art is to help you establish this fact besides calling attention to various highlights in the picture itself. The ads shown on this page have specially prepared copy which has a decided movie-going urge. The text is part of the plate or matrix, but it can be easily chopped out if you wish to insert copy of your own. In fact, in practically every case the illustrations have been so handled that you can make up your own layouts with little or no expense to yourself. 27—Tour Col. Cartoon we hdve Charlie (UAPLI More laughs than Brazil has nuts—more tears than Bermuda has onions! His Greatest Role, His Greatest Story, His Greatest Direction. Giiaiiie Chaplin in. Q^cene iiotn City i.Lyllt'L The Comedy Comet, supreme genius of the screen, the most famous man in the world, is on the screen sky¬ line in this greatest funfest — Tramp! Tramp! Tramp! A wanderer of the streets, ‘ * ‘ * Howls a ‘ L ‘ r? ii Right! Left! Right I Howls and heart tugs. Folio* d derby M the battered derby and shuffle along with Charlie tc that happy hunting ground of his own creation. 30—Three Col. Sketch (Mat 20c; Cut 75c) 24 — Two Col. Ad (Mat 10c; Cut 50c) 32—One Col. Ad (Mat 05c; Cut 30c) 26—Two Col Ad (Mat 10c; Cut 50c)