City Lights (United Artists) (1931)

Theatre A number of special displays are available to aid you exploit “City Lights.’’ Obtainable at reasonable cost, they are certain to catch the attention of passers-by and prove of de¬ cided value in bringing business to your the¬ atre. MARQUEE BANNER—33 inches deep by 9 feet. A new style of display made of heavy, waterproof canvas. Colors—side panels: back¬ ground is tangerine, silhouette in dark blue; center is the negative of this having tangerine letters against a deep blue background. A gold silk fringe decorates the bottom of the display. Price $4.00 each. CANVAS STANDARDS—20 inches wide by 36 inches deep. Silhouette of Chaplin in blue paint against a tangerine colored background. With eyelettes on the top and silk fringe at ^he bottom. Price 90 cents each. With cross bar and cords, $1.20. BANNER STREAMER—30 feet long by 3 feet wide. Completely eyeletted and roped ready for easy suspension; for use against walls of theatre building, upright electric signs. Col¬ ors: star name in gold let¬ tering and title in white; background dark blue. Price $17.50 each. CHARLIE CHAPLIN "CITY LIGHTS" Displays LARGE FLAGS—10 feet by 15 feet. Made of heavy bunting with sewed cloth letters in contrasting colors. Colors: same as on banner streamer. Price $18.00 each. DE LUXE WALL BANNERS’— Made to order to fit your house front. Displays of this type are now being used on Broadway. Colors: star name in gold lettering and title in white; background dark blue. The cost depends upon the size of the banner you order. NEWSBOY APRONS—Made of an attrac¬ tive red canvas material. Letters are in white. 50c each. AM these displays are reproduced herewith. From top to bottom you have the Banner Streamer, the De Luxe Wall Banner and the Marquee Banner with the Chaplin panels. In the bottom strip there is at the left the Chap¬ lin Apron and at the right the Large Flag. These accessories are not obtainable at the United Artists Exchange. Get them direct from the manufacturer. Displays in the meas¬ urements specified are ready for immediate shipment. Ad¬ dress your orders to MORRIS LIBERMAN 690 Eighth Avenue New York City, N. Y. FIRST NIGHT “City Lights” had expensive pre- Otieres on the East and West Coasts and did capacity business in each case. The openings were in each case made events of significant social im¬ portance. Handle your first night in the same way. Send a special invitation.to your mailing list stating that regular pa¬ trons will be offered the opportunity of buying the best seats for your IN¬ VITATION premiere. Price the tick¬ ets from $2.50 to $1.50. Be -sure that the newspapers give the stuht r plenty of publicity. 6 —One Col. Ad (Mat 05 c; Cut 30c) Photos of the Chaplin Outfit A selection of five exploitation black and white 8 x lu photos showing close-ups of Charlie Chaplin’s famous hat, shoes and cane with appropriate text for window displays of hats, canes and men’s clothing, is available at 10 cents per separate print. Order them direct from STERN PHOTO CO., 318 West 46th Street, New York City. Play Up The Laughs Naturally everybody expects to have a side-splitting time when going to see a Chaplin picture. In the ads, program displays and teasers campaigns you get up, play up this angle by using little “Ha-ha’s’’ in black, ben-day and outline letters as a background to whatever copy you use. Chaplin Buttons Every youngster becomes a walking billboard through the aid of these special Chaplin buttons. Coming in two sizes as indicated by the cuts, these accessories should play a dis¬ tinct part in your campaign to draw out of the kid population and incidentally the family. The smaller button, % inch in diameter, carries a head of the star with his name and the title of the picture. The larger button, V/2 inches in diameter, features the name of the star, the picture and your theatre name and play date. Place your order well in advance of showing. No extra charge made for imprinting theatre name and plate on large button. The cost: 100 250 500 1000 Small button $2.50 $4.00 $7.00 $12.50 Large button 4.25 7.25 11.50 18.00 Order direct from the manufacturer: Economy Novelty & Printing Co. 338-340 West 39th Street New York City The laugh king high hats his way through the merriest adventures ever to convulse the world with rib-rattling hilarity. This time Charlie sets out to be a power in the world of affairs. And it's all for a little blind Hower girl. You’ll howl watching Char¬ lie striving for success first as a white wing, then a ring champ, a jail bird and a round-the-towner. It’s the laugh of the century! WMTTEN DIRECTED l' !>ICODUCED BY CHARI FA CHAPLIN CITY LIGHT/ Catch The world’s greacest Two Col. Ad (Mat 10c; Cut 50c) Lines comedy 1 You roared at “The Circus’’; you split your sides watching “The Gold Rush’’ but you ve never had as much fun as you’ll find in this greatest of all laugh sensa¬ tions. Side-splitting, rib-shaking fun to keep you in high spirits for days. It’s the greatest entertainmem Charlie Chaplin has ever made, and that’s saving plenty. A carload of clowns with a whole new bag of tricks couldn’t hold a candle to the comedy Charlie puts over in this greatest of all laugh riots. More laughs, gags and giggles in one reel of “City Lights” than in a dozen first rate comedies. “City Lights” is bright with the merry capers and the radiant personality of the king of comedians. A mirth provoking collection of big, little and extended laughs to set the whole world rocking with uproarious laughter. The most hilarious adventures ever known to the forlorn little fellow with the battered derby, baggy pants and elephantine shoes. A genius of entertainment, in the wonder picture of his career. It will keep you in an ecstasy of mirth from start to finish. You'll delight in the side-splitting adventures of the whimsical vagabond who made his Wd for fame and fortune first by becoming a street cleaner, then a prize¬ fighter and finally a man about town. 7 —Two Col. Ad Slug ( Mat 10r; Cut 50c) >R SPREAD INSIDE]