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HOME FRONT TIE-UP SELLS “COLONEL BUMP” ACTION! In "Colonel Blimp" General Clive Candy, the "Colonel Blimp" of the title, is head of the British Home Guard. This suggests a natural and sure-fire tie-up with your local "home front" organi¬ zations. PROMOTE A "SALUTE TO THE HOME FRONT" DAY! Here's how to do it! • CONTACT YOUR MAYOR Have him start the ball rolling by proclaiming a "Home De¬ fense" day sometime during the week of your run. • LINE UP LOCAL ORGANIZATIONS Your home front services will be only too happy to partici¬ pate in this activity. Get your Air Raid Wardens, Red Cross, American Women's Voluntary Services, Boy and Girl Scouts, American Legion, Fire Department (if possible) to set up booths near your theatre for the purposes of recruit¬ ing volunteers or to help spur any current drives. • PLUG FOR A PARADE! Home front organizations like nothing better than a good old-fashioned parade. If practicable suggest that these or¬ ganizations hold a parade complete with banners, music — the works — to the site of their recruiting booths. Hold Gala Screening! For another angle on the same stunt hold a gala screening for officials in the various local services. Be sure your local newspaper covers this important event with stories and • SET UP REVIEWING STAND! Get your local bigwigs to review the parade, or to open the day's activities from some central reviewing stand. Talks should be pitched to need for continued volunteer work, for increased support to all patriotic drives. Offer tickets for "Colonel Blimp" to the first five or (ten) who volunteer for any service or who offer to buy bonds or give blood. Help call attention to the event with a series of throwaways carrying this or similar copy: HELP MAKE HOME DEFENSE DAY A SUCCESS! Then see how they did it across the seas COLONEL BLIMP Now playing Theatre Sen “Blimp” With This Novel “Remember” Quiz "Colonel Blimp" has one of the most unusual love themes ever shown on the screen! Although "Colonel Blimp" believes he has fallen in love with three different girls, throughout his long life he actually falls for exactly the same type each time. (Deborah Kerr plays a triple role as the girls whom Blimp loves.) This foible of Blimp's can be the basis for a popular reader¬ pulling letter contest that will appeal to all. Plant this question with your local paper: DO YOU ALWAYS FALL IN LOVE WITH THE SAME TYPE OF PERSON? Ask your readers to write giving their reasons for being at¬ tracted to the same type. Offer prizes and guest tickets for the most interesting letters. Plant the picture layout with the question for highlighting the novel situation. Order Stills No. 41, 24, 57. Here is a ten question quiz inspired by the special nostalgic, romantic quality of "Colonel Blimp". These questions are sure to stir up plenty of interest and discussion in town — especially among the old-timers. Use the quiz for radio broadcasting, for throwaways or for news¬ paper planting. Any medium will go for it. Offer guest passes to "Colonel Blimp" for the first ten completely correct quizzes received! 1. Q. When did the garment called "feather dusters” flourish and what was it used for? A. It was a dust coat worn in the early 1900’r to protect the clothes of motorists. 2. Q. Can you name four presidents of the United States in the early 1900's? A. "Teddy” Roosevelt, Taft, Wilson, Harding. 3. Q. In what year was the Boer War fought and what does the name "Boer” mean? A. The date of the Boer War was 1899 and Boer is the name given to South African farmers. 4. Q. Prohibition did not work in the U. S. but can you tell how long it was in effect? A. Prohibition went into effect in 1919 and was repealed in 1933. 5. Q. Can anyone tell in what century the first duel was fought and in what century duels became jpopular? A. The first duel was fought in 501 and it was during the \(sth century that they first became popular. 6. Q. Everyone should know when the first airplane was invented and by whom. Do you? A. It was invented by the Wright Brothers in 1903. 7. Q. One generation ago women were granted the right to vote. Does any¬ one know the exact year? A. It was 1920. 8. Q. Do you remember when the talkies were first made? And can you tell the name of the first popular talkie? A. The first talkie was made in 1928 and the first popular talking picture was Al Jolson’s "The Jazz Singer”. 9. Q. Can you name two important happenings in 1901? You get half credit for one. A. President McKinley was shot in-that year and it was also the year of the first radio message. 10. Q. Near the turn of the century the first automobile appeared. Can you give the year? A. Yep, way back in 1893. Page Seven