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4 COQUETTE IKAKf , and you to the 1\ tllanj Pickford wants to know: WHAT DOES A COQUETTE THINK ABOUT? The “Coquette” Cartoon and Its Value to You The cartoon on the left makes an effective patronage stimulator, besides permitting you to benefit by a newspaper contest bound to prove popular. Arrange with your editor to have the cut printed, together with copy explaining that prizes will be awarded for the best series of six "thoughts”—one for each of the balloons. Sample copy for the balloons appears in the first square. Give the contest added importance by stat¬ ing that the writer of the best copy will receive a specified sum, or a valuable prize to create the ad copy for your showing of "Coquette.” Get up prominent lobby displays of the best of the catchlines received, supplement¬ ing each with the name of the contestant. Dress up the display with stills from the picture. The heads in the drawing can be used to make up novelty ads, though care must be taken to emphasize the dramatic values in the photoplay. Mary Pickford in a Modern Sensation! ZMaiy tPUckford COQUETTE A SAM ^ TAYLOR. 1 UNITED ARTISTS PICTURE The Screen’s Foremost Fem¬ inine star speaks from the screen in a dynamic drama of the younger generation! 16 —One Col. Ad (Mat 05c.; Cut 30c.) Order Cuts and Mats From Your Nearest Exchange a cooijeTTe -A SAM TAYLCH P P.O DU CTION You’ll laugh, you’ll cry, you’ll applaud when you see Mary Pickford as Coquette, dancing with you through the merriment of youth into the heartbreak of a woman’s most crucial ordeals. United Artists Picture Program Copy Order MP-ib — Pickford Thumbnail Sketch (on Map with MP-ia 05c.; Cuts, each 30c.) MARY PICKFORD in'Coquette” Mary Pickford has renounced her curls and little girl pout and appears as a roguish, cap¬ tivating young modern in "Coquette,” her sensational 100% talking picture which comes to the...theatre The foremost little lady of the screen has outgrown the film childhood during which she delighted millions in "Little Annie Rooney,” "Tess of the Storm Country” and countless other unforgettable masterpieces. Realizing that in this inventive age, with its new conventions and high-paced activi¬ ties, there was no place for the make-believe child she had created, Mary Pickford has de¬ cided to begin a new career as the woman she really is. "Coquette” is the first vehicle of the new Mary Pickford. The famous actress who made her stage bow with David Belasco, you will hear and see as a laughing, carefree southern belle who flirted, kissed and forgot, until there came a man she couldn’t forget— HER man. You’ll be thrilled, amused, fascinated and charmed by this romantic drama pivoting about the daughter of a proud, old Southern family and her rugged mountaineer lover. In "Coquette” the clash of the high-born vs. low, father vs. lover, convention vs. love, wealth vs. worth, results in a tale of great conflicts and smashing drama. "Coquette” presents Mary Pickford in her first speaking part in the films and the greatest role of her career. 20 —Two Col. Ad (Mat lOr.; Cut 50r.) 21 —Two Col. Ad (Mat 10r.; Cut 5Or.)