Coquette (United Artists Pressbook) (1929)

THE IDEAS IN THIS BOOK GET OVER. THE 77"ANGLE OF “COQUETTE’,' A BOX- OFFICE LURE SUPREME! COQUETTE bt| IRVING BERLIN MARY PICKFORD yyj j/ie ajbjbears In " COQUETTE" A UNITED ARTISTS PICTURE SAM TAYUOR PRODUCTION Ir’-v'ing E 3 er lin , Inc. MUSIC f=>l_) B L.1 S W E. rt-JS 1607 Br-oadw ay Ne-w York (Reproduction of Song Cover ) An Irving Berlin Song Tie-up Irving Berlin has put his best music into one of the finest theme songs ever composed, "Coquette.” This song, whose cover is shown on the left, enables you to tie-up with restaurants, theatres, dance halls, hotels, night clubs and radio stations. Records and piano rolls have been made up by the foremost recording houses. To co-operate with you, the Irving Berlin Company has gotten up a special line of accessories to tie-up the number with your showing. Streamers, window cards and displays are available. Special dance and orchestra accompaniments are ready. Interest your local dealer in a co-operative campaign. Have him give over window displays to the song in return for the privilege of selling copies of the number in your lobby. Get him to run ads in the papers about the number. Have the piece sung from your stage and over the radio. Conduct a song writing contest in which prizes are offered for the contestants composing the best lyric or parody around the story of the picture, set to the melody of "Coquette.” IRVING BERLIN BRANCH OFFICES d Home Offices New York City, N. Y .Irving Berlin Co., 1607 Broadway Boston, Mass.. ..George Joy, c/o Irving Berlin, Inc., 177 Tremont St. Chicago, III.A1 Beilin, c/o Irving Berlin, Inc., 54 W. Randolph St. Cleveland, O...Abe Bloom, c/o Belmont Hotel, 40th and Euclid Covington, Ky ...Kern Aylward, 427 Madison Ave. Detroit, Mich .Fred Kramer, c/o Irving Berlin, Inc., 1509 Broadway Los Angeles, Cal .Eddie Janis, c/o Irving Berlin, Inc., 845 So. Broadway Minneapolis, Minn. ....Chuck Mulcahy, 250 Pantages Bldg. Philadelphia, Pa .Harry Pearson, c/o Irving Berlin, Inc., 1228 Market St. San Francisco, Cal .Jack Stern, c/o Irving Berlin, Inc., 502 Kress Bldgl Catchlines That Build Business See Mary—Hear Mary—Laugh and Live with Mary in her greatest triumph! * * * Mary Pickford speaks from the screen for the first time! * * * Romance and Tragedy—Love and Hatred— Comedy and Heartbreak—Mary Pickford in "Coquette.” * * * "Our” Mary steps into womanhood, love and tense drama. * * * Romance and drama march hand-in-hand in "Coquette.” * * * Mary’s voice, like Mary’s smile, grips the heart of the world. * * * Hear and see Mary Pickford in a smashing story of love and sacrifice. * * * A glorious woman in a picture of glorious womanhood. * * * The perfect screen voice in the perfect talking picture. * * * A Tremendous Trio: 1. Mary Pickford. 2. Her first all-talking film. 3. "Coquette,” the modern dramatic sen¬ sation. * * * Mary as the modern bobbed hair belle in a grip¬ ping American drama. * * * Butterfly love at war with grim reality. 19 —Two Col. Ad Slug (Mat 10c.; Cut 50c.) SMary Slickford COQUETTE HER FIRIT IOO% TALKING PICTURE 18 —One Col. Ad Slug (Mat 05c.; Cut 30c.) A breaker of hearts with a heart that was brittle. * * * She just "carried on” with this and that "ado’- able man”—but she went through fire and torment for the one man she could love. * * * Men melted at her glance—until there came -th^^ man at whose glance she melted! * * * She toyed with men’s hearts, but a he-man’s love wrenched her soul. * * * She left the dinner jacket crowd for a blissful hour with a mountaineer, and life became a drama. * * * Six months apart seemed like a century—then came one night when life seemed too brief. * * * Her most vivid achievement—her most modem triumph! * * * Should she dishonor herself to save one who slew in defense of womanhood? * * * A new and glorious Mary in her most brilliant role! * * * NOW—The perfect screen voice plus the per¬ fect screen actress! * * * Mary’s voice and Mary’s genius in today’s most vital drama. N Q / * * * Mary Pickford in the master film of her career —her first 100% talking picture!