Coquette (United Artists Pressbook) (1929)

A Cartoon Ad COQUETTE A SAM TAYLOEL pro duction 22—Two Col. Cartoon Ad (Mat 10 c; Cut 50c) Poster Cut-Outs * The posters on "Coquette” are such that you can use them to make up a series of cut-outs for exhibition in your lobby that will enable you to appeal to patrons from every angle that sells. The twenty-four sheet will make an unusually attractive marquee display. Cut out the large head of Mary Pickford and set it well above your canopy, centered. Run five wires from your canopy to the back of the Pickford head cut-out and attach to them the smaller heads of the men also illustrated on the twenty-four sheet. The resultant display is pictured in miniature below. The poster in which Mary Pickford appears in the center of a group of young men can be turned into an effective shadow box display by having in the lighted background the figure of Miss Pickford hold¬ ing the flower and in the dimly lit foreground her admirers. Decorative cut-outs of the full-length figures of the star and the leading man can also be made up for theatre adornments. RADIO TALK: Have this feature broadcast from your local radio station. Its appeal will sell it to both the station director and the public. If necessary pay to have it broadcast. ANNOUNCER: For the past few months rumors have come from far-off Hollywood that Mary Pickford, minus her curls and her little-girl pout, was engaged in. making a picture destined to be the sensation of the year in film circles. Tonight we are in a position to tell you exactly what has happened. We have been favored with a preview of her new all-talking production, "Coquette.” Mary Pickford has achieved a transformation. She has completely changed her personality and her appear¬ ance. She has taken a figure which has become an American tradition, the figure of a little girl with long, golden curls, and transformed it into the image of a smartly poised young woman, the very epitome of today’s charming womanhood. She has stepped forth as "Co¬ quette” in a Paris frock and the chic of smartly-bobbed hair. With the same fine enterprise, she selected the story of the little Southern coquette who recklessly played with fire, as the first screen expression of her new self. While other stars and producers were hesitating over the advent of the new "talkies,” Miss Pickford decided to make a talking picture that would be a real "talkie.” "Coquette” is not a picture with mere synchronized sound. It is a production adapted especially for the talk¬ ing films, with a complete sound recording from opening scene to final fadeout. It will interest you to know that Miss Pickford passed the highest voice test of any screen star in Hollywood. And "Coquette” reveals again that she possesses a rare and dramatic artistry as an actress. I am not going to tell you the entire story of "Co¬ quette,” for I don’t want to spoil it for you. As Norma Besant in the picture, Miss Pickford plays gaily at the merry, frothy game of life. Behind her dancing feet she leaves a trail of broken hearts. You will love Mary in these merry sequences for she catches the very spirit of carefree, happy American girlhood. Then, she meets Michael Jeffrey, ardent young roisterer from the hill country. Johnny Mack Brown, the former star halfback of the University of Alabama’s football team, plays this gallant adventurer. Norma’s father, a fine old aristocrat, revolts at her new romance. But the love of Norma and Michael is stronger than family pride. Though Michael is not of her set, the little coquette falls in love with him. Overnight she steps from girl¬ hood into womanhood. Despite her father’s stubborn family pride, Norma secretly meets Michael. Desperate, the heartbroken par¬ ent precipitates a tremendous climax throbbing with natural realism. Miss Pickford is anxious to know whether you like the new Mary. When you have seen and heard "Coquette” at the .....Theatre on.... write her your opinion. She will appreciate it, for, after all, she is striving only to please you, and satisfy your demand for the best in sight and sound entertainment. Mt Sanv Vfxujiork. {Production COQUETTE Hear the Perfect Screen Voice! Mary Pickford, the premiere feminine star of the screen, speaks from the silver sheet for the first time in her career in a film re-enactment of the tremen¬ dous stage success of the same name. A new Mary Pickford, modern, grown up, piquant, makes her bow in a supreme characterization of a Southern belle who flirted, kissed and forgot till she met a man she couldn’t forget. Vivid! Thrilling! Captivating! UNITED ARTMt PICTURE