Corsair (United Artists) (1931)

THESE NATIONAL 1 READY TO BACK There’s clear sailing ahead with this fast-moving “CORSAIR” exploitation campaign. Once you hitch your investment to the driving power immediately visible in this picture, you can pull up the “Old Anchor” and cruise home with a cargo of profits. The ultimate possibilities of your campaign have been swelled to vivid proportions through the arranging of a series of all-important national tie-ups. Famous advertising names have foreseen the rugged power contained in “CORSAIR”. The Liberty Magazine story that in¬ trigued millions of readers is a proven vehicle for their advertising efforts. No hit-or-miss proposition for them . . . that’s why they linked hands with CORSAIR” . . . because they knew that here was a picture already PRE SOLD to the PUBLIC! But the above mentioned commercial tie-ups are but one portion of the comprehensive well-rounded campaign easily within your reach. ° f tIlC merchantli8in g winners assembled to carrv CORSAIR far over the high-water mark of theatre prosperity. 1. NATIONAL TIE-UPS 2. LIBERTY MAGAZINE TIE-UP 3. SERIALIZATION OF “CORSAIR” 4. SPECIAL CONTESTS 5. GROSSET AND DUNLAP BOOK TIE-UP 6. STREET FLOATS 7. LOBBY AND THEATRE DISPLAYS 8. NOVELTIES AND SPECIAL STUNTS 9. ILLUSTRATED AIDS 10. RECORD-BREAKING SPEEDBOAT “CORSAIR” SPONSORED BY CHESTER MORRIS Shape your “CORSAIR” exploitation campaign with a firm hand . . . secure in the knowledge that whatever merchandising angles you select from the above divisions as best suited to your local requirements . . . you’re certain that you’re moving forward in the right groove. . . the money groove . . . that parallels the success of “CORSAIR”, a proven hit picture definitely pre-sold to the movie public. Old Gold Cigarettes The Pierre Lorillard Company, manu¬ facturers of Old Gold cigarettes, have made a vast national tie-up with Chester Morris in “CORSAIR.” Specially posed stills of Mr. Morris—one with a package of Old Golds held in his hand, and another show¬ ing him smoking that particular brand of cigarette—are the basis of a window tie- up in thousands of cities throughout the United States. Window streamers will carry Mr. Morris’ photograph and the theatre imprint with play dates on “CORSAIR.” Con¬ tact your regional Old Gold representatives as you can¬ not afford to overlook the valuable window display space which their salesmen and representatives can obtain for you. In addition the Lorillard Company has prepared regular newspaper ads to carry illustrations of Chester Morris. They will synchronize the placing of these ads with the key city play dates on “CORSAIR.” The exhibitor assumes the cost of imprinting the streamers, while the Old Gold representatives take care of the actual store to store distribution. The window streamer space securable through Old Gold representatives is usually of great value since stores of every calibre handle their product. Do not stop with the first few drugstores or cigarette shops that will use the streamers but be sure that your “CORSAIR” publicity is stretched across every available distributor in town. CHILDS The vast, nation-wide chain of Childs Restaurants have actively joined in with the campaign of “CORSAIR”. These outstanding restaurants, located on the principal streets of our country’s largest cities, have been instructed to give the exhibitor window space wherever possible. In this connection, they have printed thousands of folders featuring Chester Mor¬ ris and in New York alone will distribute 20,000 in their various shops. In addition, local Childs Restaurant managers have been advised to contact Mr. Roland of the Childs home office in connection with the arrangement of window displays in their stores of Chester Morris enlarged photographs. Contact your Childs manager and he will already have been informed of the existing tie-up between their company and United Artists. He merely has to receive official sanction from Mr. Roland and then, with your assistance, construct a window display featuring Chester Morris, “CORSAIR”, and your theatre play dates in imprint. Bell and Howell CAMERAS We have made arrangements with the Bell & Howell Company of 1801 Larchmont Avenue, Chicago, Illinois, whereby these outstanding camera manufacturers will feature Chester Morris in their advertising campaigns. Enlargements and window cards have been prepared centering around specially posed photographs of Chester Morris using a “Filmo Camera.” Magazine space will broadcast this intimate glimpse of Chester Morris “shoot¬ ing film footage” with the aid of this nationally famous movie camera. Stores selling photography materials, camera supply shops, department stores and every Bell & Howell dealer right down the line and including the drugstores, will be logical focal points for window tie-ups. Window display material just waiting for your theatre imprint can be secured through the regional representative of the Bell & Howell Company. Supply the local dealers with stills properly mounted to form part of the window background. Arrange amateur photography contests with the local dealer as the sponsor. Utilize the slogan: “Take pictures with a Filmo, the kind of camera Chester Morris uses in ‘CORSAIR’ and win a pair of guest tickets to see ‘CORSAIR’ at the (Name of your theatre).” The druggist who caters to the film developing trade will gladly advertise your playdates in a window that boldly mentions, “Have your ‘CORSAIR’ films developed here.” Be sure that enlargements advertising the Bell & Howell camera and your picture are plastered across the druggists’ windows. Plug the movie angle and you will add another steady stream of patrons to your list of regular ticket buyers. Brown and _ Bigelow Tie-Up The Brown & Bigelow Company of St. Paul, Minnesota, largest manufacturers in the world of remembrance advertising, have chosen Alison Loyd as the screen beauty to be featured in their forth¬ coming line of calendars, novelties, and other direct- by-mail advertising aids. The Brown & Bigelow Company has 586 sales¬ men throughout the United States and the Alison Loyd picture will appear on hundreds of thousands of their advertising aids. Department stores and specialty shops all over the country are customers of Brown & Bigelow. All play dates on “CORSAIR” are forwarded direct to Brown & Bigelow, and Mr. Orion Winford then notifies the salesmen throughout the country to cooperate locally with the exhibitor and convive the department stores to use windows featuiUfg Alison Loyd and in addition to buy newspaper space which will appear on dates parallel to the theatre play dates. Contact your local Brown & Bigelow repre¬ sentative and get the benefit of their sales promo¬ tional work closely knit in with our exploitation of “CORSAIR.” Page Two