Corsair (United Artists) (1931)

MILANO PIPES Gibbs Cosmetics The Gibbs Company, 566 7th Avenue, New York City, manufacturers of many famous brands of cosmetic and beauty aids, have centered their Fall campaign around Alison Loyd, Chester Morris’ leading lady in “CORSAIR.” They have prepared ornate window displays, counter cards, box covers-all playing up the unusual beauty of Alison Loyd. Furthermore, all their dealers have been notified to spend money on newspaper space that will synchronize with the play dates of the theatre in town that is running “CORSAIR.” The salesmen of their company will coop¬ erate with our field exploitation men and with the exhib¬ itor in securing every available window in all stores han¬ dling the Gibbs products. This concern is actually spend¬ ing thousands of dollars putting across their product to ^the public and at the same time boosting Alison Loyd into the limelight. Your nearest United Artists exchange has a list of Gibbs dealers located in your territory who will aid you in placing their streamers and window cards in the most advantageous places to benefit your run of “COR- VSAIR.” The William DeMuth Company, fa¬ mous manufacturers of the Milano pipes, have centered their forthcoming adver¬ tising campaign around the illustration of Chester Morris with his teeth tightly clenched over the stem of a Milano pipe. Their merchandise is sold in more than 35,000 retail stores throughout the coun¬ try. Their sales organization works di¬ rect through a nation-wide list of job¬ bers. These jobbers receive their share of the thousands of window streamers prepared by the DeMuth Company men¬ tioned in “CORSAIR” and with ade¬ quate space for your theatre imprint. Contact your DeMuth jobber and he will arrange locally for the securing of tie-ups with many merchants who sell Milano pipes. If you are not aware of the name of your local jobber either contact your United Artists Exchange or write direct to Mr. L. R. Newell of the William DeMuth Company, 230 Fifth Avenue, New York City. As fast as play dates are set, they are forwarded to Mr. Newell who in turn notifies the job¬ ber in that particular area. Therefore, when you contact him he should be al¬ ready informed in advance of the im¬ pending date at your theatre and their sales organization will be adequately geared to ext end to you the fullest co¬ operation IS ERS ARE LUX SOAP Under the direction of Roy N. Hallowell, care of the Lever Brothers Com¬ pany, Cambridge, Mass., we have planned a national campaign utilizing the following endorsement of Lux Soap as made by Alison Loyd: “I always use Lux Soap to guard my skin.” Ten regional Lux publicity directors have been notified by Mr. Hallowell to cooperate with exhibitors playing “CORSAIR.” The exhibitor pays for the imprinting of the window streamers but the Lever Brothers Company salesmen take charge of securing all windows and distributing these streamers where they will do the most good. Any electrotypes or slugs of Lux Soap can be secured free of charge from Mr. Hallowell in Cambridge, Mass. In addition, Lever Brothers’ salesmen will arrange tie-ups with department stores and other Lux distributors whereby they will feature the theatre name in their advertising in conjunction with the giving out of several guest tickets with every large quantity of Lux Soap purchased. However, in this respect all such deals must be made with the individual Lux representative. Your United Artists Exchange will tell you the name of the nearest Lever Brothers publicity director. Nation Wide Chain o£ Stores Ainon LOYD featured uuth Chester Morris in Corsair says- / 4WAr/ l/S£ IUX COMPLIXIOn (OAF 70 GUAM) A+'Y' SACMf f EE ROLAn D WEfT'/ now 6 « A circular letter has been sent to all Spalding dealers informing them of this commercial tie-up with United Artists. If your regional representative hasn’t a sufficient quota of these special streamers contact Mr. Holmes of the A. G. Spalding Company, 105 Nassau Street, New York City, or your nearest United Artists exploitation representative. They will assist you in working out the local details of tying in your theatre with the athletic stores carrying Spalding football material. As an added feature for window display purposes the Spalding Company have prepared half-sheets of the illus¬ tration shown on the right. All this flashy advertising ma¬ terial will make Chester Morris a bigger boys’ idol than ever before. You should run kid matinees in connection with the various sporting goods stores and promote the youngster business as you have never done before. In “CORSAIR” you have action as fast-moving as the most exciting football game so snare more than your share of business through the valu¬ able aid of the Spalding Company. Spalding & Company I N the earlier sequences of “CORSAIR” Chester Morris enacts the role of a famous college football player who has just crashed the limelight of newspaper print. As a result a perfect national tie-up was evolved with A. G. Spalding & Co., largest manufacturers of sporting goods in the world. The Spalding Company have prepared more than 25,000 window streamers which will be used in conjunction with local show¬ ings of “CORSAIR” and will be plastered across the store¬ fronts of their many sporting goods dealers throughout the country. In addition, they have 256 stores of their own located in most of the larger cities which will definitely tie-up with the picture. In this connection, you can arrange locally for imprinting football programs with your theatre name and play dates and thus tie in with the vast crowds, both male and female, who pack the stadiums in search of football thrills. Chester Morris about to heave a Spalding football during one of the exciting sequences of “CORSAIR.” Morris plays the role of a pigskin hero tvho romps through the opposing team for the winning touch¬ down during the opening footage of the film. ADVER T 'age Three