Corsair (United Artists) (1931)

“CORSAIR a SHIP Liberty Magazine Tie-Up m-} Millions of excited readers practi- ->/ . cally devoured every one of the twelve issues of Liberty in which installments of Walton Green’s novel “CORSAIR” appeared. The vibrant swing of the story proved to be an outstanding circulation-builder as thousands of people stormed the news-stands each week in their eagerness to follow the fast-moving trend of the novel. As a result, we have made a national tie-up with Liberty Magazine featuring large photographs of Chester Morris read¬ ing a magazine which is clearly visible as being Liberty, and in addition two special poses showing Morris holding up a Liberty installment of “CORSAIR.” Through this arrangement local Liberty dealers will banner their trucks with streamers announcing that the Liberty story of “CORSAIR” was now appearing in film form at your local theatre. Newsboy Parade to Theatre Liberty Magazine has made up 20,000 streamers for the use of all of their out-of-town agents and in New York alone will banner more than 100 trucks as street ballyhoos boosting “CORSAIR.” In addition, they have agreed to cooperate with us in organizing newsboy parades through the town with the kids acting as walking advertisements for “CORSAIR.” The boys will dis¬ tribute any throwaways or advertising prepared by the exhibitor. To handle this stunt properly it is advisable that the exhibitor gives a small theatre party to the Liberty newsboys. This will pep up the kids to a great extent and you can instill them with enthusiasm about the picture which they will broadcast all over town and which will tie in definitely with the truck parades and win¬ dow streamers all featuring “CORSAIR.” Do not overlook any possible angle on this magazine tie-up as all Liberty agencies will know all about it through the medium of a full page in their special magazine entitled “Liberty Boy Salesman” which goes to thousands of kids all over the country. Remember Liberty Magazine has over two million circulation and in addition most copies of this publication are read by three or four people. That is why we again say there is no doubt about the fact that “CORSAIR” is pre-sold to the public. COMAl* *trahi> Special Photoplay Edition Grosset and Dunlap, publishers, of 1140 Broadway, New York, have prepared a special photoplay edition of “CORSAIR.” Each book cover carries a vivid three-color illustration of Chester Morris and Alison Loyd in a scene from the Roland West pro¬ duction. In addition, they have prepared thousands of window cards which are now available at all their distribution agencies and the American News Company dealers. This is your wedge for securing window space in every book store, department store and druggist window in town. Supply them with adequate stills to round out their win¬ dow flash of entire piles of “CORSAIR” books. Mount these stills on a large board bearing your theatre imprint which can act as part of the background of the display. Those book stores that are regular purchasers of newspaper space should run their ads just before the opening of the picture in order to get the benefit of the accumulated publicity built up about “CORSAIR.” The Grosset and Dunlap cardboard window display, which can also be used as a counter card since it has a back easel, has been specially prepared to be used with this photoplay edition of the book. In the upper right hand corner you insert the actual book and on the left is a space for the placing of a still from the production of “COR¬ SAIR.” Supply the book dealer with this still. He will take care of the copy of the book and also use a pasted strip which is pasted on the card and bears your theatre imprint. The sale of the book is running up into the thousands. Its action and swift plot have made it a natural favorite—cash in on “CORSAIR” popularity. Page Four