Corsair (United Artists) (1931)

S&llliX'P iTTaVIx' On the right ... the bullet-nosed speedboat “Cor¬ sair.” Chester Morris, the proud sponsor of the rec¬ ord-breaking trial attempt, just returned from a long ocean cruise on a tramp steamer, previous to the filming of “Corsair.” This tangy sea voyage made Morris a confirmed devotee of boating. As a result, he was tremendously interested in the unusual de¬ sign of the speedboat created by DePassy. (Shown in the circle). When this speedy craft roars down the Hudson River ... it may or may not crack the record . . . but it won’t be from lack of trying. h v S| 5 E A D JLIJf ESt,!" 7®^ V U-U .. . ^TT"StheWE aTHER 1 e Wu VMPAIGN rt riftiroi INNKAI'O e Wire Reports of P-K&S. -11-I r^S. ro.1 O e>v» JOUR jjTjpl u 1 - e a t e s t W o r 1 d-'W as A Smashing News Story What a news story that will be! The Hudson River lined on all sides by excited boat fans, news¬ reel cameras clicking at a great rate, city officials welcoming Chester Morris, and all the vital arrange¬ ments that are ever-present when world record- breaking events take place. The national word-of-mouth advertising on “CORSAIR” will be tremendous even if the boat does not shatter all existing records. Just visualize the far-reaching money value entailed in this tre¬ mendous newspaper story should the “CORSAIR” roar down the river at a speed greater than the world’s record of 110 miles an hour! There would be no holding the “CORSAIR” receipts. The box- office value of your picture would mount sky high and you, as a showman, would he smart enough to capitalize on the greatest advertising spread that ever crashed the nation’s headlines. YACHT PARTS CONTEST To definitely aid you in securing news¬ paper space, we have prepared an au¬ thentic line sketch of a yacht similar to the “CORSAIR.” This illustration is available in mat form at your United Artists Exchange and each part of the boat is numbered as shown in the illus¬ tration. The newspaper will head the column with this eye-catching phrase: “How Good A Sailor Are You ” How Many Parts o£ This Boat Can You Name Correctly? In your lobby you should use an enlargement of this yacht illustration announcing the contest and giving the local newspaper credit. Also, use the mat to run off thousands of heralds as throwaways bearing your theatre imprint. Young and old alike will wrack their brains in a genuine effort to prop¬ erly name the different parts of the boat. Also, the educational value of this stunt will gain you easy admittance to the local schools and send your kid attendance soaring. Actual description of the yacht parts is available at your nearest United Artists Exchange. Mat 10c—Cut 50c. LOBBY DISPLAY Build a large blackboard in your lobby with a ticker tape alongside. Across the top of the blackboard letter in large type “CORSAIR REACHES A NEW HIGH IN THRILLS.” Then the lobby attend¬ ant as he reads the ticker tape on which catchlines appear such as “Steel hits 94,” “Corsair jumps ahead with fact action,” and other catchlines, he then writes in chalk on the blackboard the information which comes over the ticker, all being selling copy on the picture. This ties up with the actual Wall Street sequences in the picture wherein Morris takes the part of a security salesman. Once the board is entirely covered, he can erase the slo¬ gans and start all over again and attract a new crowd. To create a lobby flash that will drag in the passing crowds, gather together a display of compasses, sex¬ tants, rudders, anchors, belaying pins and all other types of nautical instru¬ ments. Mount them in order from the old almost out-of-date antiques to the modern examples of maritime art. Your outside barker should be dressed in seaman’s clothes and bel¬ low, “Board ‘CORSAIR’ for an excit¬ ing cruise of entertainment.” This sea atmosphere should also be carried out in the design of your theatre front. STREET FLOAT Here’s a ballyhoo wagon that will be the talk of the town and will create an interest in your theatre attraction that will more than repay you for any effort expended in this direction. With the aid of compo board construct a replica of the “CORSAIR” mounted on the largest truck available. Across the sides of this boat paint your play dates in large glowing letters. Have several people dressed in yachting attire to impersonate Chester Morris and Alison Loyd. Mounted on this boat will be foghorns and boat sirens which can be sounded at intervals to attract the crowds. In addition, borrow a wireless transmitter from your local station with antennae strung from one end of the truck to the other. Every few feet the staccato crackle of the wireless will flash as worked by the man on the float. String the local letters of the radio station across the wires so as to give them a real incentive for loaning you the wireless transmitter, and at the same time it will give realism to your display. This is a novel street flash that will attract the eyes of the passersby in certain fashion. Page Seven