Corsair (United Artists) (1931)

MARQUEE - DISPLAY T HE “CORSAIR” pictorial 3-sheets have been specially designed for use as cut-outs. There is an immense illustration of Chester Morris and Alison Loyd, both clinging to a rope ladder strung along the mast of the “CORSAIR.” This cut-out should be mounted on the right hand side of your marquee. On the left side you should feature the large 3-sheet cut-out of Chester Morris alone shown clinging to the rigging of the “CORSAIR.” These illustrations have been carefully prepared as companion pieces and are approximately nine feet high. Strung between them should be the title “CORSAIR” in large block letters as cut out of the special 6-sheets. Navy streamers, starboard lights and clanking bells will lend realism to the scene. Hidden in the marquee should be an electric fan which blows at a strong enough pace to make the streamers whip and whirl and add life to the display. In addition, the wireless antennae should be strung across the marquee with a blue wireless flash crackling across the front of the theatre. Here’s a ballyhoo front that will startle the crowds and drag many a dollar into your cash drawer. The theatre front should be carefully constructed and full use made of the 3-sheet cut-outs which have been prepared. Reinforce the figures with compo board so that the first gust of wind won’t disarrange your marquee display. A liberal stringing of pennants will give the sea-faring touch to the theatre deco¬ ration. Also, your ushers should wear the yachting caps as illustrated on page 4. By utilizing the sound effects available in the sea bells and foghorns you will have a crowd stopper that will center all eyes on your theatre. At night push the lanterns forward to a prominent place so their light beams will be seen down the street. Also the crackling blue flame of the wireless should be kept going steadily. This sea-going pictorial marquee display ties up with your lobby decora¬ tions as mentioned on page 6 and is reflected in the street floats as explained also on page 6. If you carry these decorative exploitation stunts out to the final degree your box-office will be sweetened by a cash return that will more than pay for your efforts in dressing up your theatre. Special Art Drawings On the left is a display of unusual artists’ drawings reproduced by the gelatin printing process. Awhite cardboard stock brings out every tone and line in these unusual draw¬ ings and makes them de luxe material for newspaper illus¬ trations and window displays for the better shops. The three illustrations on the top line and the small two figures in the center on the bottom are 8 x 10’s which are sold for 10c each. The other three illustrations, including the long photo¬ graph of Morris in the center, are 14 inches deep and are priced at 20c each. These should be ordered direct from your nearest United Artists Exchange. The Exhibitors’ Service Dept, of the UNITED ARTISTS CORPORATION wants to cooperate with you If there is any additional information or help you desire in connection with the exploitation of this picture, write or wire to HAL HORNE, Advertising & Publicity Dept., United Artists Corp., 729-7th Ave., N. Y. C. or your nearest field representative located in the following United Artists’ Exchanges: Boston, Mass .52 Church St. New York .630 Ninth Ave. Phila., Pa .1235 Vine St. Atlanta, Ga .154 Walton St. Dallas, Tex. 308 S. Harwood Toronto, Ont . Kans. City . Cincin., O. 1634 Cen. Pk. Bvd. Detroit.. 2310 Cass Ave., R, 422 Chicago 804 S. Wabash Ave. Los Ang., 1956 S. Vermont Ave. ... 277 Victoria St. 221 West 18th St. Page Twelve