Corsair (United Artists) (1931)

SAILING AHEAD with “CORSAIR” Exploitation NEWSPAPER SERIALIZATION What a sure-fire newspaper feature is con¬ tained in the 7,500 word serialization of “COR¬ SAIR.” When you walk into the office of your local newspaper publisher with the first 1,500 word installment you’re literally handing him a circulation builder measurable in cash value. Millions raved about the exciting drama packed into Walton Green’s Liberty Magazine story. Word-of-mouth advertising has built “COR¬ SAIR” up to the stage where the various news¬ papers in your city will compete for the privi¬ lege of running this reader-pulling serializa¬ tion. Tie-up with the newspaper that will grant you the utmost in cooperation in a publicity way. Then get your copy of the “CORSAIR” serialization at your nearest United Artists Exchange, free of charge. It’s complete in five installments of 1,500 words each. Alongside of each chapter are listed still numbers of scenes that parallel the plot of that particular portion of the story. When planting this chapter with the newspaper be sure that you also supply them with the correct stills to be used as illustrations. • Plant Story In Advance In handling the newspaper serialization be sure and approach your newspaper editor at least two weeks before your play date on “CORSAIR.” The chief value in planting this serialization is for the entire story to appear in the newspaper before the opening of the picture. The exciting nature of this fast-moving story will act as a teaser for the readers who will then be anxious to see the film version on the screen of your theatre. In addition, when they run the serializa¬ tion of “CORSAIR” you should obtain a by¬ line stating that the motion picture version of “CORSAIR” will soon be shown at your thea¬ tre. Blow up a reproduction of the newspaper page containing the serialization and mount it in your lobby for the week previous to the run of the picture. This will act as an advance ballyhoo agent and will definitely tie up the newspaper story with your theatre. Special Process Photos These are unusually attractive 14x17 photographs printed in a tone process on a specially prepared pebbled paper. They are very lavish looking with a deckled edge all around. These de luxe photos come in sets of eight priced at $1.50 prepaid. Order them direct from the New York Gravure Corporation, 307 East 45th Street, New York City. # Tie-up Stills “CORSAIR” stills complete in sets of 20’s and 30’s are easily adaptable to mer¬ chant tie-ups. Mount them on compo board and utilize the photographs as listed below. These stills are naturally available at your nearest United Artists Exchange. Autograph Albums Brokerage Houses Cameras. Cushions . Dancing Schools Flowers . Football Togs Fountain Pens. Hair Dressing Interior Decorating Lamps. Lanterns Lipsticks Men’s Apparel Men’s Hair Lotions Men’s Hats. Nail Polish Pennants and Banners Photographer Silverware Slickers. Sugar Tea. Ticker Machines Tooth Paste Uniforms. Women’s Apparel Women’s Jewelry . 22 . 4 . 2 . 25-30 .:.. 17 ..125 . 1-2 .124 . 22-24-43-53-98-99 . 25-30 . 25 .125 . 99 2-12-17-24-30-66-125-126 . 12-17-24-63-66-98 . 1-2 . 98 . 1 98—Chester 64 . 25-30 .114 . 30 . 30 . 4 . 43 . 71-64 17-22-30-53-125-126 . 22 DIE-CUT BOAT NOVELTY Here is a clever cardboard boat. At first glance it appears to be a peaceful, easy-going ship. Then you turn t ^ le cover and in a flash the boat seems to open up . . . immediately transformed into a living arsenal— gattling guns—machine guns—appear as if by magic. This novelty closely parallels an actual scene in the m picture when the crew of the “CORSAIR” change the yacht from a pleasure craft into a menacing floating /■''ri li'" ! fort. The theatre imprint on this novelty will carry a MMiuul long way since people pass them from hand to hand. It is a four-page die-cut job, each page measuring 4x6 inches. Printed on thin cardboard. These prices include theatre imprint and playdate. 3,000 8.50 per thousand 10,000 7.00 per thousand Order direct from Economy Novelty & Printing Co. 239 West 39th Street New York City Page Thirteen The terror of the rum¬ runners • • • vessel of vengeance - ruled by a Colleqian band of W* Century Buccaneers •• all because of a red blooded Yankee’s love for a gil l who didn't core! $66 „ ROLAND WEST'S CORIAIR star rim/ CHESTER MORRIS