Corsair (United Artists) (1931)

HERALDS BRING OUT THE CROWDS! * A Sure-Fire Attention-Getters That Will Pack Your House at Every Performance! RIGHT Inside Spread BELOW— The Herald Cover He was the idol of his college, but big business mowed him down and the heiress he loved mocked his failure. But this clean-cut square shoot¬ ing Yankee was made of sterner stuff. He became a modern Captain Kidd, running riot on the high seas, outsmarting the lawless masters of rum row, starting a reign of terror in a stronghold of terrorists! A virile drama with a red-blooded raider zooming up to new heights of romance and realism. countrj of origin, u. s. a. The Herald Colors are red and blue. HERALDS COST $3.50 per thousand This Herald measures 6x9 inches inside and 6 x 4 y 2 on the cover. This leaves an unusual¬ ly large surface at the back for theatre and dealers’ imprints. Deal¬ ers’ advertising should naturally share the cost with you. THINGS BEGAN TO HAPPEN WHEN THtS FOOTBALL H£Rd> TALKING AND SOUND TRAILERS Unlike many other types of selling, motion picture promotion must be dramatized. The test of good showmanship lies in getting an emotional appeal into the exploitation of talking pictures. Guesswork has no place in the well-regulated box-office stimula¬ tion. Day in and day out, the exhibitor must “keep everlastingly at it.” Personal contact in any sales promotion is an encouraging help. The nearest to selling your pictures by personal contact is the intimate touch trailers give your coming attractions. And while they are on your screen, they are your most effective box- office help. They hammer home all the selling points of your posters, lobby cards, billboards, newspaper copy, stunts, and other tie-ups. Flash the National Screen Trailer on “Corsair.” Write for special contract arrangements NATIONAL SCREEN SERVICE 126 West 46th St. - New York City 1922 So. Vt. Ave., Los Angeles, Calif. 810 So. Wabash Ave. - Chicago, Ill. 300^4 So. Harwood Ave., Dallas, Tex. Y O U R S L I D E Other Powerful Exploitation Aids Necessary For a Complete Whirlwind Campaign on Chester Morris’ “Corsair” Posters In our selection of posters you have a wealth of variety in the 24, 6, 3 and one sheets. This material has been especially designed with an eye to its adaption to cut-outs. Large heads of the leading char¬ acter, illuminated in vivid colors, are illus¬ trated and can be effectively used for cut¬ out purposes. Make use of them in your campaign. Order your posters from your nearest United Artists Exchange. The shrewd showman today realizes that he has to step some to beat local competition. And the best manner in which that can be successfully accom¬ plished is by getting behind his picture and utilizing every attention- gaining exploitation angle offered. On “Corsair” we have devised an assortment of exploitation stunts to cover your slightest need. Each stunt is of the tried-and-proven type. And ready-to-put-over. Tie-ups, contests, street ballyhoo, co-operative displays and numerous other ideas are fully described for your use on “Corsair.” Prepare your campaign in advance and make full use of the various mediums suggested to command attention for your “Corsair” engagement. Cuts and Mats Cuts and mats play an important part in your newspaper campaign. They aid in building up interest for the picture. Start planting your newspaper material a few days in advance by making use of the variety of cuts and mats offered on this sensational produc¬ tion. Prices on each cut are plainly marked and may be secured from your local United Artists Exchange. Lobbies Lobby material, such as the llxl4’s, 22x28’s and the 14x36 card, are a necessity in your lobby decorations. It has been found that placed in your lobby a week in advance of the showing this material acts as miniature billboards—broadcasting your show in ad¬ vance at every performance. The llxl4’s are sold in set of eight, each gotten out in attractive colors. While the 22x28’s are also colored and sold in sets of two. Order your lobby material from your nearest United Artists Exchange. Page Fourteen