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7 Advertising, Publicity and Exploitation Cuts on George Arliss in “Disraeli” From his celebrated stage success by Louis N. Parker Directed by Henry Kolker Scenario by Forrest Halsey There is every good reason why this production should be advertised in a very big way. It is one of the really big productions of the year, and one that will create a sensation in your community. It has been enthusiastically received everywhere. The story is highly dramatic, full of action, bubbling over with romance, with every opportunity to give vent to Mr. Arliss’ great art. Every possible accessory that is required for the most com¬ plete two or. three-weeks’ publicity and exploitation campaign has been -prepared for you. In these several folders this ma¬ terial is pictured and adequately explained, so as to fill, we hope, your .every requirements. Special care should be used, however, so that the material presented is ’ used properly, and, in the proper medium. If this is done you will add prestige to your theatre, together with many new patrons, who, will undoubtedly be permanent and profitable and bring to your box-office added receipts that will be far in excess of any other production. Illustrations with your publicity stories give them addi¬ tional attractiveness. Numerous coarse screen cuts of the scelies in this production, and of Mr. Arliss, are made pre¬ cisely .for,this purpose; made so that they will print on any newspaper stock. We supply mats of these cuts free of charge. Line drawings, cuts^&nd mats, of Mr. Arliss in this folder can be used either in "your advertising lay-outs or with your publicity stories. Hundreds of live-wire exhibitors prefer these line cuts and mats because they have a unique style of distinctiveness to them. Mats of these cuts are supplied free oi charge. The ready-made: advertisements suggested in this folder will prove wonderful attention-attractors. Just try them. Mats of these cuts are supplied free of charge. All cuts are sold at cost. Mats are free. Look this material over. Think it over. Plan your exploitation cam¬ paign accordingly; if you publicize, advertise and EXPLOIT this picture-in a big way, nothing can stop you from breaking your box-office records. Do You Know Why We Issue Program Cuts ? There’s always a reason for anything good. There’s a real reason for program cuts. We are anxious that our prelimin¬ ary campaign be attractive and of the highest quality. We do not want you to spoil the appearance of your program by the use of coarse screen cuts, so we have prepared three fine screen cuts, for use in your program. By using the coarse screen cuts in your program, which is naturally printed on coated paper, you would lose much of the value of attractiveness. These three cuts U6, U7 and U8 are designed for printing on good paper. If you use cuts in your program, be sure to use one of these No. U8 is particularly suitable for a cover, while the others are excellent for inside publicity illustrations. THERE ARE NO MATS ISSUED ON THESE fine screen cuts Their sole purpose is for use in your program. No. U 7— One, column - {fine' screen) star cut,.Jor Program use. Price, 30 cents ,., Nq .mats.. ARLI99 No. U 8 —Two column [fine.screen) star cut, for Program use. 40 cents. No mats. Price,