Drums (United Artists) (1938)

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” \ YOU’LL BEAT THE DRUM FOR TSS The Year’s Most Exciting Film Spectacle And You'll Beat the Drum of Enthusiasm for the Exciting Bargains Shown on this Page ROUND UP DEALERS FOR A CO-OP AD SMASH Get yourself a full page or truck of free advertising by spectacle and they'll be glad to hitch their promotion wagon to your campaign. Above is a suggested masthead which dramatizes the appeal of your picture and also the appeal of money-saving bargains. Show it to the ad manager of the local paper and enlist his help in selling a big co-op ad for your mutual benefit. bringing in the progressive merchants of your town for participation in a cooperative ad built around “DRUMS”! Dealers will be quick to realize the immense publicity value of this big film “DRUMS” is one of the pictures in the $250,000 Movie Quiz Contest. That means that you have the added impetus of the Contest and all the publicity attending it in promoting this picture. Tie in your campaign with the Contest; let people know that this is one of the pictures for them to see in competing for that $250,000. Use the Quiz Contest seal on all your advertising and display. Showmanship Lobby Display The theme of your picture suggests several impressive types of lobby displays which can be used to sell the fascination of the exotic setting and the spectacular story. One natural stunt for your outside lobby is an exhibit of different types of drums, both ancient and modern, used in various countries of the world. See if you can borrow such an exhibit from the local museum. If this is not feasible, you can have duplicates constructed of compo board or light wood, and display them with descriptive captions and selling material on your picture. Another show-selling exhibit is a display of native Hindu weapons, costumes, tools, household utensils, etc. These also can be borrowed from a museum or duplicated from originals or illustrations. Go After School, College Tieups School boys and girls are among your best prospects for “DRUMS” patronage. Use the medium of the schools to tell the youngsters that you’ve got a picture of the kind they'll really enjoy. To grade school, high school or local college history classes you can suggest essay contests on the Khyber Pass and the dramatic part it has played in shaping world history. To geography and English classes, suggest essays on native India, its people, their customs and peculiarities, ete. Use the school publication as a publicity medium; get notices of your picture posted on the bulletin boards; and arrange for dramatization of “DRUMS” by the school dramatic society, using either the free radio script or the picture script. Neglect no opportunity to sell your picture though the schools. COLORTONE SLIDE The colortone slide on ““DRUMS” expresses the action and thrills of the picture. And the presence of the gorgeous color in the picture makes your use of this slide particularly appropriate. Give your showing an extra note of distinction by prefacing it with this slide. Prices: 4x5—Colored Positive Only—$2.00 (Set—Positive and Negative—$3.00). 314x4 —Colored Positive Only—$1.50 (Set—Positive and Negative—$2.25). Order from NATIONAL STUDIOS, INC.. 226 EAST 56th STREET, NEW YORK, N. Y. . py’ SABU adRAYMOND MASSEY ROGER LIVESEY «4 DESMOND TESTER. Still Displays in Libraries The showman who plans a careful campaign won’t overlook the promotion possibilities that “DRUMS” offers by tying up with public library displays. This is the type of story that finds particular favor with booklovers. The local libraries will have plenty of f| G, ° books about India—adventure, travel, etc.—and you can get them to arrange an exhibit of such books on their display tables, built around some “DRUMS” stills and a card telling about the picture. Libraries in many towns have given valuable cooperation of this kind in the past. Here you have a picture that makes it a natural and worth going after. — And Bookstore Windows CAST OF 3, OOO “Wines! | Se. aa ery gt ay sat lay BANNERS Use banners on your marquee, in the lobby, in front of the theatre to get the message of swell entertainment across to every passerby. A complete line of flags, banners, valances, standards. etc., is available at an easy rental plan to fit your Window tieups with bookstores are another fertile source of promotion on this particular show. A good-looking still display on “DRUMS” will give local bookstores the excuse they are looking for to feature their books on India. Some of these, like E. M. Forster’s “A Passage to India” and Louis Bromfield’s “The Rains Came,” are big sellers right now. Get your bookstore window and counter tieups set! budget. Contact: MORRIS LIBERMAN 320 West 46th Street New York, N. Y. 1630 West Washington Blvd. Los Angeles, Cal. 1018 S. Wabash Ave. Chicago, Ill.