We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
NANT lee, ce :
;
\
Sy Rb
SS
\
4
OSES Uo / ie
; ‘ ii vat ~ ‘hy B/ é a
y 4 i}
AMERICAN WEERLY FULL PAGE ADVERTISEMENT...
The cover of this pressbook shows you an exact reproduction of this eye-stopping ad read by twenty million people in 48 states. This whole page, full color splurge was localized in its box-office benefits
by the inclusion of playdates near the cities where the following twenty-one papers are published:
Albany Times-Union Detroit Times Pittsburgh Sun-Telegraph Atlanta American Houston Post San Antonio Light Baltimore American Los Angeles Examiner San Francisco Examiner Boston Advertiser Milwaukee News-Sentinel Seattle Post-Intelligencer Buffalo Courier-Express Minneapolis Journal Syracuse American Chicago Herald-Examiner Nashville Tennesseean Washington Herald-Times Cleveland Plain Dealer New York Journal-American Portland Oregonian
NATIONAL MAGAZINE ADVERTISING TO 40,000,000...
Full pages, most of them in two colors, breaking for full effectiveness at release date in
Saturday Evening Post Screenland Modern Screen
Life Screen Romances Movie Mirror 4 Look Collier’s Silver Screen
Scholastic Liberty Picture Play &® Modern Romances Parents’ Magazine Film Fun
NATIONAL COOPERATIVE ADS IN 59 REY CITIES...
United Artists’ national advertising barrage will be extended and applied directly to local engagements in 59 key cities. Thus, all this immense direct-to-the-public selling is climaxed in a special bud
a
get to be devoted to cooperative advertising with the theatre. Not only does United Artists sell the
picture nationally, but it supports it locally to bring extra revenue to individual situations.
PUBLICITY ROAD REPRESENTATIVES...
Scores of editorials, endorsements and other special publicity have accrued to “Drums” as the result of a tour of special press representatives to selected key centers in advance of release date. Each representative carried with him a print of “Drums,” screening it for publishers, organizations, etc. This unusual aspect of the pre-selling campaign has had a strong goodwill reaction for local showings—
extending to many cities not actually visited but covered by these key city newspapers. g
DRUMS is a great picture... |