We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
SABU, FRONT PAGE NEWS ON NATIONWIDE TOUR...
Sabu, now touring America on his first visit to this country, is the “boy of the moment.” And that moment is the right moment for local engagements of “Drums” which will benefit directly from the reams of newspaper space heralding his arrival in New York, his reactions to various American sights, his visit to Hollywood, etc. Bringing the fourteen-year-old star here at this time was a stroke of showmanship pointed squarely at the box-office!
BARRAGES OF PUBLICITY EVERYWHERE...
Higher and higher grows the mountain of national publicity that has proceeded your local showing. Millions have read about “Drums,” not only in our ads but in the editorial sections of the great national magazines. For instance: four pages in Life, plus full page breaks in:
Look Screen Romances Scholastic Collier’s Screenbook Modern Screen Liberty Newsweek Silver Screen Parents’ Magazine Pic Pictureplay Screenland Modern Movies
All this plus syndicated publicity through King Features, American Weekly, etc. And the wide publication of a newspaper serial by the distinguished author, A. E. W. Mason.
Week after week, day after day, hour after hour, the air heralds the approach of “Drums” with a concentrated radio campaign. Principal emphasis has been placed on popular network programs whose listening audience reaches millions. These broadcasts center on script dramatizations and radio
appearances of Sabu. Smaller chains and local stations have also been completely covered with dramatizations and transcriptions.
U.A.’S GREATER EXPLOITATION...
United Artists, always known for its intensive exploitation cooperation with the exhibitor, goes to
ea. Oren, eas town twice as vigorously as ever for ‘“‘Drums.” It is one of the first releases to benefit by U.A.’s enlarged
eft LF = A told Paleh ore Field Exploitation Staff, every member of which is an exploiteer of long experience and wide con
Man sian alt tacts. And we believe that this pressbook will be a real help in making your campaign as big as the \
Q . . e. e ry) picture. Every tie-up, every ad, every stunt, every publicity story, every accessory has been geared for maximum box-office effectiveness!
(
vy
and great pictures deserve intensive
selling! DO YOUR PART!