Drums (United Artists) (1938)

The Fred Gretsch Company, World's Largest Manufacturers of Drums, Offers 4-Way Cooperation oe Drum Beating Contest... “Beat the Gretsch Drum” Contest is a newspaper idea editors will like. Write the Gretsch Company, asking whether the contest is available in your town. A real deluxe model Gretsch Drum will be supplied gratis by the Gretsch Company for first prize. Your local Gretsch dealer will give you every possible cooperation and will loan you the drum to be used on the stage of your theatre for five consecutive evenings. If you feature this contest, a tie-up with your local newspaper must be made. Supply them with the 2 column mats illustrated below and stipulate that all entries must be made through the newspaper. For complete set of mats, order Mat No. 42-D—price 60c, cut $1.00. Reserve a spot in your evening program for entries to come on your stage and try their talent at drum beating. Judges may be picked from local musicians. All entries who beat the Gretsch Drum will be given Gretsch Drum Sticks as souvenirs and one will be the fortunate winner of the deluxe model prize illustrated in the newspaper mats. Sample newspaper story Amateur drummers of all ages, your chance has come to make a stage debut as a drum-beater. This newspaper in cooperation with the. ...o....2.2.2......22..2..ccccesceeeeeeceeeeeceeeeeeeeeeeees Theatre is sponsoring a Beat The Gretsch Drum Contest in celebration of the local showing of Alexander Korda’s spectacular new Technicolor adventure picture, “Drums” which opens at the. ........0..2..20.....----0.-cceeceececeeeseeeeeeeeeeeeeees (bheatte -nexktss a oe ee ee es Send your entry immediately to this newspaper if your fingers are itching to take hold of the drum sticks and do your stuff. If you are proclaimed the best drummer in town, you will be the winner of a deluxe model Gretsch drum, the same kind that is used in the most famous swing orchestras in America. The Fred Gretsch Company, largest manufacturers of drums in the world, not only offers this splendid first prize but promises as a souvenir to all entries a pair of real professional Gretsch drum sticks. There is no age limit to this contest. Youngsters who have been practicing on their toy drums . . . fathers who have been practicing on their youngsters’ drums . . . young men who have swing band aspirations . . . all of them are c:igible. Yes, and even the girls can get in on it. Ladies who’ve got rhythm can step right up on the stage and prove they know proper drum technique. It’s a contest that is loads of fun to enter and loads of fun just to listen to from a good orchestra seat. So make this a double incentive to visit the. ........0........c:scecseccsecceceeeeeceseseeeeeeeees Theatre during the engagement of “Drums.” You may win this unusual competition. And in addition, you'll see one of the outstanding productions of the new movie season. “Drums” was fourteen months in the making. It was filmed in authentic locales of India, among them the famous and perilous Khyber Pass. Its story is full of action with a cast of thousands headed by Sabu, fourteen year old star who made his first screen appeargnce last season in “Elephant Boy.” Local Dealers’ Windows Guessing Contest In cities where it is impossible to plant the newspaper contest described above, Gretsch dealers will cooperate with local theatres in arranging a contest to guess how many small objects (marbles, beans, etc. can be used) are in an open Gretsch drum which will be on display in the dealer’s window. First prize is the same type of deluxe model Gretsch drum offered in the newspaper contest. To set this open drum contest, contact the Gretsch Company to check its availability in your city. They will then send your local dealer’s name and other data. Special Lobby Display Here is something unique for your lobby... a special framed display, prepared by the Gretsch Company on the history of drums. This special display will be routed throughout the country, preference given to theatres in the order of their application. It traces the development of the earliest drum . . . the primitive tom-tom of prehistoric times . .. down through the drums of the Middle Ages, the drums of colonial days, right down to the glittering drums used in this year of swing, 1938. The display can be yours for your engagement if you make your application sufficiently far in advance to the Gretsch Company. The Gretsch Company is furnishing its dealers with special display material and are advising them to cooperate to the utmost with theatres in arranging these displays to time properly with local engagements of “Drums.” Every Gretsch dealer knows all details of this entire 4-way exploitation. Make your visit to him a “must” in your campaign. You will find him eager and ready to do everything he can for you to make your city “Drums”-conscious. Gretsch dealers are centrally located in every principal city in fine exploitation locations. See yours immediately. For All Information Regarding These Gretsch Tie-up, Write or Wire Direct To MR. EMERSON STRONG — THE FRED GRETSCH MANUFACTURING COMPANY 60 BROADWAY — BROOKLYN, N. Y. Telephone: STagg 2-6536