Drums (United Artists) (1938)

Sires Travel Agents Windows From This Tie-up with Cnaben Ci India, the land of romance, background of “Drums,” is one of the most important countries visited by the S. S. Empress of Britain in her annual round-the-world cruise. This cruise is extensively advertised by its sponsors, the Canadian Pacific Steamship Lines. Their travel agents everywhere will be receptive to arrangements for a window focales and costumes. For the name of your local Canadian Pacific agent, drop a line to: Paul Standard CANADIAN PACIFIC STEAMSHIP LINES 342 Madison Avenue New York City BOOK COVERS FOR STUDENT SELLING Here is a picture announcement idea that will be read and will be kept. It is a heavy stock type of book cover . . . known as the A-B-C Travelling Billboard ... and is accepted by most boards of education as the endorsed cover for protecting school texts. Right as schools are opening for another year is the proper time to use this tie-up. The cover carries a smart selling ad for “Drums,” plus an interesting biographical sketch of Sabu, its star. Made on the extension principle, it fits 60% of all school text béoke, Contact your local school representatives and get them to distribute these covers for you. They are reasonably priced as follows: Per M, including theatre imprint: 1M—$7.50; 2M—$7.25; 3M—$7.00; 4M— $6.74; S5M—$6.50; 10M—$6.00. Send your orders, requests for samples, etc. to: AMERICAN BOOK COVER COMPANY 225 West 34th Street New York City "DRUMS" TURBANS POPULAR FASHIONS | Fall fashions in hats emphasize the striking turbans inspired by “Drums” and worn in the picture by the Indian Chieftains. The hat is featured both in dark velvet and in striped ribbon. These are selling extensively from coast to coast through Cinema Shops who are plugging them in ads and displays. They are being publicized nationally through fashion editors of hundreds of newsapers. j You can set a local tie-up with your local shop handling Cinema Fashions if you write or telegraph for name of dealer and other information to: A MODERN MERCHANDISING BUREAU 67 West 44th Street New York City M.P.P.D.A. DISPLAY FOR LIBRARIES Two styles of display cards 18x22 inches, are available for display use in libraries. One stresses the first authentic filming of the exotic and dangerous Khyber Pass as actually seen in “Drums.” The other is built around the story of Sabu of “Elephant 7.3) Boy” and “Drums.” Three thousand libraries have already been supplied with thes cards and other libraries can secure them gratis if they write to: CARL MILLIKEN Motion Picture Producers and Distributors of America 28 West 44th Street New York City === pee) SCHOLASTIC ____EAV BRINGS Your MESSAGE TO HIGH SCHOOLS Every showman will recognize the benefits of contacting high schools and_ teachers through a medium which sells the two way message that “Drums” is first of all great entertainment and secondly carries an educational appeal as well. Thus a double audience of young people and adults is reached. You can do this by securing reprints of two impressive pages published in a recent edition of Scholastic. Schools know Scholastic and principals will be oi swift to cooperate in distributing these reprints to their classes and faculty. From your box-office point of view, these pages are invaluable. One describes the picturesque India photographed in all its thrilling reality in the Korda picture. The other sells strong the personality of Sabu, the production’s star. Prices of these two page reprints are F.O.B., New York: In Lots of 100 to 499, $1.25 per 100; in lots of 500 to 999, $1.00 per 100; in larger quantities, $7.50 per M. Send your orders directly to: S. Z. OPPENHEIM, Scholastic Magazine, 250 East 43rd Street, New York City.