Drums (United Artists) (1938)

Postal Telegraph ‘Telephone Your Telegrams Photo-News Service LET POSTAL HELP YOU SELL TOWN Get in touch with your local branch manager for Postal Telegraph and he will see that these Photo News Service bulletins are put up in every Postal window in town. In addition, he will arrange for the distribution of the special “Drums”’Postal Telegraph herald to be inserted in every message his company delivers while you are exploiting the local showing. This tie-up is negligible in cost in comparison to its benefits. News poster—10 for $5.00; 25 for $7.50; 50 for $13.00. Heralds —$3.50 per thousand. Send orders direct to: POSTAL TELEGRAPH GUIDE 225 West 39th Street New York City Boys' Organizations Back "Drums' Sabu is a Boy Scout. The Boy Scouts of America should therefore be an important campaign contact for you. Local troops will probably be glad to work locally with you . . . just as the New York troop turned out in full force to welcome Sabu to America when he recently landed here for his first visit. The Motion Picture Bureau of the Y.M.C.A. has also approved of “Drums.” Be sure to visit the head of your local Y.M.C.A. to work out exploitation with special appeal to boys to suit your particular situation. Ask them to post notices of your show on their bulletin boards. Your third important contact of this kind is the Boys’ Clubs of America, 381 4th Avenue, New York City. (Address your requests for information to Mr. Palmer Bevis). This organization covers 309 boys’ clubs throughout the country. The New York headquarters have seen and approved the picture and will cooperate with you in getting your local boys’ clubs in on your campaign. Parents’ Magazine Names "Drums" Movie of the Month Family Movie Guide Reliable Appraisals Young Folks and Children Happen (May) Left: Full page in Parents’ Magazine on “Drums”; upper right: Alexander Korda’s representative accepts the award from the publisher; lower right: Parents’ Magazine Gold Medal Award. In the issue breaking coincident with the release of “Drums,” the = ; picture is named by Parents’ Magazine as The Movie of the Month. This means that parents numbered by hundreds of thousands will be awaiting your playdate announcement. This family appeal of “Drums” is well worth stressing throughout your entire campaign. Parents’ Magazine’s citation said in part “Truly a fine picture and PARENTS’ MAGAZINE is proud to award it the medal for being the outstanding picture for family audiences.” Miscellaneous Tie-ups on Sabu For local tie-ups, the following stills are available on Sabu: Boy Scouts—Pub. 52A; Books—Pub. 79A; Fishing Rods—Pub. 49A; Sheet Music—Pub. 78A; Games— Pub. 80A; Skates—Pub. 88A; Basketballs—Pub. 89A; Cameras—Pub. 90A; Bicycles—Pub. 92A and Pub. 86A. Order these stills by number from: Exploitation Department UNITED ARTISTS CORPORATION 729 Seventh Avenue New York City It Will Pay You To Dress Up Your Campaign With These Unusual Novelty Ideas LITHOGRAPHED TURBANS ... in three colors. Distribute them for kids to wear. Minimum order $1.00. Prices: Up to 100, 6c each; 101 to 250, 5%c each. Theatre imprint $2.00 extra regardless of quantity. order from: ECONOMY NOVELTY & PRINTING COMPANY 225 West 39th Street New York City REAL SABRES .. . Very reasonably priced at 75c each. Ushers can use these. They can also be made part of parade costumes. Effective too as wall decorations for interior of your lobby or theatre. Suspend them from marquee to decorate your front. Order from: MORRIS LIBERMAN 320 West 46th Street New York City PAPER DAGGERS ... 10% inches long. They make a good novelty herald for distribution to children. Realistically die-cut. Prices, including theatre imprint: 1M—6.00; 5M—$5.50 per M; 10M—$%5.00 per M. Order from: ECONOMY NOVELTY & PRINTING COMPANY 225 West 39th Street New York City