Drums (United Artists) (1938)

AIR THE ROMANCE! The heart interest in your picture, so important as a selling angle for the feminine trade as well as the public as a whole, centers around the love of a young army officer and the girl who consents to marry him, although their honeymoon must be a trip to the dangerous Indian frontier. Capitalize on this situation by getting in touch with a local girl who is to be married on the day your show opens or during the run, and have her interviewed on the air either as a special feature or as part of a “visiting the neighbors” program. The interviewer can ask her questions such as how her fiance proposed, where they are going for their honeymoon, where they plan to live afterward, whether she would marry him if it meant living a life of danger, and so on. Bring in reefrence to “DRUMS” as examples of the situations posed by the questions asked. PLANT RADIO DISC Realistic sound effects, with the chatter of machine guns and the roar of hand grenades alternating with staccato action and romantic thrills, make the 15minute radio record on “DRUMS” an unbeatable offering for breath-taking air entertainment. Specially adapted for maximum radio effectiveness, the show zips along at headlong pace and never lets them down for asecond. It’s one of your best bets for strong radio selling, planted either as a sustaining feature or a commercial. Ample time is allowed on the dise for announcements and local plugs. Here’s a radio plant that’s worthwhile working for! Order the record direct from EXPLOITATION DEPT., UNITED ARTISTS CORP., 729 Seventh Ave., New York City. Price, $2.00. Radio is one of the most effective means of selling your show to the whole town. Your local stations are receptive to good program features On. Se ; / i) tee zB: S y "DRUMS" PLUGS ON QUIZ SHOWS The radio quiz program, in its various forms, continues as one of the most popular types of air feature. Here is a ready-made vehicle for getting free radio publicity for your picture by working it into an entertaining question-and-answer show. Give your “DRUMS” plug that lightness of touch that most quiz programs aim at by offering questions pertaining to the picture in amusing form. For example: “The Khyber Pass is dramatized in Alexander Korda’s “DRUMS.” Name some other famous passes, such as Forward Pass, Season Pass, Don’t-make-a-pass, Pass the Salad, etc.” Another quetion: “The motion picture “DRUMS” was made by which of the following famous producers? (1) Papa Dionne; (2) Henry Ford; (3) Alexander Korda. A third: “The White Man’s Burden”’ is the theme of the new picture, “DRUMS.” What is meant by the White Man’s Burden? (1) His wife and children; (2) His job; (3) His instalment payments; (4) His task of keeping order among conquered and ideas. And a plug heard by a races. radio listener is one that sticks in the mind. Use the ether as a show-selling medium in every possible way. INTERVIEW EXPERTS ON THE KHYBER A local globe-trotter, or a professor or teacher of history who knows about the Khyber Pass at first hand or through study, can provide an interesting radio feature either in an interview or a set talk. The Khyber, one of the most colorful and dangerous spots in the world, furnishes plenty of material for an absorbing discussion. If you can dig up an army man who has seen service there, by all means put him on the air. Prime your speaker with plenty of information about the part played by the Khyber Pass in “DRUMS”; or invite him to your opening and schedule his talk for the following night. Free Air Script—Get It Played! A fifteen-minute radio dramatization script based on the story of “DRUMS” is available to you for performance by the local station stock company. As full of thrills and action as the picture itself, the script provides an outstanding feature for any station. The script is available to you FREE. Plant it with the local broad casters; and also see if you can get it performed on the stage by a local dramatic society, school drama club, etc. Write for your copy to EXPLOITATION DEPT., UNITED ARTISTS CORP., 729 Seventh Ave., New York City. Similar questions mentioning your picture can be worked out with the station staff to fit the particular type of quiz show. "DRUM" MUSIC MAKES A SWELL BROADCAST For a “DRUMS” -selling musical broadcast feature of unusual novelty and interest, get the program director to arrange a half-hour or hour show built around “drum” songs, such as “Drummer Boy,” published by the Marlow Music Corp., 1619 Broadway, New York City. There are more than a score of songs based on the drum theme, and a program tying several of them together will prove a fascinating broadcast stunt. The program arrangement can present them in chronological order as a sort of cavalcade of drum songs; or grouped according to nationality; or in any other showmanly sequence. If possible, plant this show on your opening night, in honor of the opening of your big color spectacle, “DRUMS.” Write Exploitation Dept., United Artists Corp., 729 7th Avenue, New York City, for list of “Drum” songs. hy,