Du Barry, Woman of Passion (United Artists) (1930)

Attraction that CANNOT BE OVER¬ SOLD EXPLOIT IT TO THE LIMIT !!! CO-OPERATIVE ADS ESSAY CONTESTS The matchless charms of Du Barry made her the envy of every woman in France. Her beauty was the toast of all the titled gallants and caused a King to place the Treasury of a Kingdom at her feet. Her clothes were made of silks and satins. Rarest of jewels enhanced the charms of her personality. Her coiffure and mode of dress established the styles for the capitals of the world. This background of luxury and wealth gives you a wonderful opportunity for a tie-up with newspapers for a double or single page merchant co-operative advertising. Take this idea to your local newspaper editor far enough in advance to give him the greatest amount of time possible to line up the merchants. A heading along these lines could be used with great sales effect for mer¬ chants as well as the picture. "You, too, can be as fascinating as Du Barry by purchasing the latest in styles from these high grade merchants.” Merchants dealing in ladies shoes, hose, lingerie, clothes, jewelry, adornment for the hair, evening wraps, etc., would be those most interested in an/advertisement of this nature. Beauty parlors, stores selling cosmetics, creams, powders, perfumes, facial experts, in fact anyone ministering to the cares of the skin and feminine beauty would be interested in this style of advertis¬ ing. Use the angle "The beauty of Du Barry fascinated a King; the beauty of American women fascinates the world.” You can clinch this idea in connection with your co-operative advertising splash by offering your dealers a merchandising display in your lobby. Place a fair sized all glass show case in your inside lobby or mezzanine. Place a card over the top reading "If Du Barry were a modern, these are the clothes she would, wear.” Each merchant who enters his ad in the double page truck is privileged to place one high grade article in this case along with a small credit card. UNUSUAL LOVE STORIES The waters of true love never run smooth and there are a number of interesting cases in your town showing the strange, and many times, interesting obstacles that young lovers have to surmount before their love is consum¬ mated by marriage. Hold a contest to find the couple in your town that have had the most unusual and interesting obstacle to overcome and how this was accomplished. Draw paral¬ lels with the harrowing romance of "Du Barry.” Here is a stunt that has romance and inter¬ est written all over it. Take the ideas to your local editor. Arrange to hold this contest under his auspices. Have the winning couple attend the theatre as your guests. Induce your local department or furnishing st6re to give the lucky couple a prize in household furnish- ings. There is nothing more flattering to your public than an opportunity to pub¬ licly express their views, ideas, and thoughts on various subjects. The newspapers encourage it. There is no better medium of advertising than contests of various kinds carried under the auspices of your local newspaper. Norma Talmadge in "Du Barry, Woman of Passion,” offers a gold mine of ideas carrying a strong appeal for your public. Herewith are listed a number of subjects that can be used for newspaper contests: "Who are famous sirens of history?” "Cause and effect of the French Revolution.” "Norma Talmadge is one of the most romantic figures on the screen.” "The Passion for luxury is an evil of mankind.” "What would Du Barry be like were she alive today?” "Ever since Cleopatra was admired by Mark Antony, the same feminine''' weaknesses have prevailed.” "Compare the feminine apparel worn in Du Barry’s time with the modes of today.” "Norma Talmadge is one of our greatest actresses.” "Love is the greatest motivating factor in real life.” " 'Du Barry’ is the ideal talking picture.” If your newspaper carries a school page as most of the popular dailies do, arrange with them for a direct contest among the vari¬ ous classes and grades in the public schools. Offer a worth-while prize to the class in En¬ glish submitting the best essay on the French Revolution or any other subjects listed above that would be applicable. For history classes, conduct a contest to decide the most interesting siren of history, and in three hundred words give reasons why she is the most interesting. If it is not Du Barry, have the students draw comparisons between her and the sirens of their choice. Another theme for the history classes could be "The Influence of Women on Great Men of History.” M. tCUt-NCK. lVoima .Talmadge *AM TAYLOR!* D u C T i O ri Du BARRY WOMAN ? RATION' CON HA I) W NAG T L l WIlllAM IARNUM UNITED AftTim PICT URL DRESSING ROOM STUNT Norma Talmadge used a portable dress¬ ing room during the filming of this produc¬ tion. Arrange to have your carpenter build you, out of compo board, a portable dressing room on wheels. Have a sign painted over the door saying "Du Barry’s dressing room— Keep out.” Place this display in the lobby of the the¬ atre where it can be plainly seen from the street. In the center on a height the level of a man’s eyes place two peek holes and lettered in black chalk the worlds "Take a Peek.” Have the inside illuminated with a splash of photographs from the production. This stunt should create a lot of interest among your patrons and focus attention on the front of your theatre. Page Two 14—Two Col. Ad (Mat 10c; Cut 50c)