Du Barry, Woman of Passion (United Artists) (1930)

DU BARRY AND THE MODERNS The very fact that women have occupied an im¬ portant place in the affairs of Nations in the past, influencing men toward greater goals, controlling the destinies of Nations, swaying politics, offers a topic so alive, so interesting that a flood of discus¬ sion can be let loose in your town getting you plenty of mouth to mouth publicity and an abun¬ dance of free newspaper space. Such subjects as: "Women, the spur to great men of history.” "Women’s influence in politics, swaying the des¬ tinies of Nations.” "Women, the romancers, the charmers, whose influence can be for the highest good or the basest evil.” "The modern woman is the same as Du Barry.” "The same jealousies, hates, selfishness, tempta¬ tions, that swayed Du Barry sway the modern woman as well.” Many criticisms ■ have been heaped upon the modern woman, but history shows us that they are no different now than they were heretofore. They have the same weaknesses and human frail¬ ties to overcome, they have the same influence for good and evil, and they still are, through their charms, the stimulation to drive men on to the accomplishment of bigger and greater things. Take this subject direct to your local editor. Point out to him that the life of Du Barry is only modernism in another setting. Arrange for him to treat this fact editorially. Get your educators, Women’s Clubs, philosophers, and prominent writers to give their opinions. Start a discussion along this line and watch the tremendous sweep of publicity you will receive. There might be a local touch you can add to the campaign by having successful men, who owe a good measure of their achievement to their wives, to give interviews about the place women hold in the world of affairs. But irrespective of whether you can give the local touch to this or not you still have plenty of meat for one of the most interesting discussions of the day, one that has an equal ap¬ peal to the women as well as the men. Make use of it and cash in on some splendid publicity. PLAY UP THE JEWELRY ANGLE Norma Talmadge and jewelry! Can you think of a more fitting combination? In "Du Barry, Woman of Passion,” Miss Talmadge supplies every showman with some real live advertising bait. She wears jewelry, the rarest and most precious in the world. One of Norma Talmadge’s chief hobbies is the ^.saving of antique jewelry. Get in touch with your jewelry stores and arrange for window displays featuring their oddest and most unusual antique jewelry. Decorate this display with photographs of Norma Talmadge and scenes from the picture in which jewelry is plainly shown. Here is a chance to cash in on a most unique and interesting contest. "Du Barry” was noted for possessing a very rich treasury of rare gems and jewels. Hold a contest in co-operation with your leading jewelry stores and your local newspaper to find the oldest, rarest, and most valuable piece of old jewelry in your town. Point out to your local jewelers that here is a chance to stimulate in¬ terest in all kinds of personal adornments. Anyone owning any old jewelry is always proud of it and will gladly allow the jeweler to display it in his window or in a special lobby exhibit. As a prize have the jewelers give a modern piece of jewelry to the winners. The old jewels are to be returned to the owners as soon as the contest is over. Free tickets to the show can be given the contestants. The contest and display, of course, are to be tied in with the picture playing at your theatre. The newspaper can give you write-ups about the various pieces entered and keep the interest alive. Bring this idea to the attention of your local editor and most prominent jeweler in town and you will find this contest to be one that will bring you all kinds of valuable publicity. MOST FASCINATING WINK Flirting is an art, and there are no greater artists in this line than the young girls of today. "Du Barry” was likewise quite an adept in the art of working her personal charms to the consternation and capitulation of the masculine heart. Here is a chance to give your High School students plenty to talk about. Nearly every High School has a school body or organization. Arrange with the heads of this organization to find the girl with most fascinating wink selected from each class. After these selections have been made the win¬ ners are to attend the opening of "Du Barry, Wo¬ man of Passion” and the final winner selected from the stage of your theatre. Give the winner a worth¬ while prize and also distribute free tickets to the other contestants. The best way to work this stunt would be to have the student body set aside a certain day as "Winking Day.” This will give all the school a chance to appraise the value of the various winks of the girls. The theatre distributes voting blanks, one winner to represent each class. The winners are to demonstrate their winking abilities on your stage, before judges or the audi¬ ence, to decide the prize-getters. Motion pictures of the "winkers” can be flashed on’the screen so that the public can vote for their own favorites. There is nothing better to create interest among High School students than a stunt of this kind and if worked harmlessly will create for you plenty of comment and interest in the picture playing at your theatre. NORMA ftlMADGE Yrcteniedf lu .—■ JOfcPH M. JCI 4 £NCK (AM TAYLOR'S PRODUCTION Du BAim uuoiMn ? PMion ”'“CONfJ»AD N 4 GII & WIIII 4 M I 4 I 4 MUM CX\ A KING BEGGED FOR HER FAVORS! HER EVERY WISH WAS A COMMAND! Glamorous Lady of Love hungering at a banquet of kisses for the caress born of a true man’s de¬ votion. A great star in the perfect talking picture en¬ tertainment. UnittD ARTISTS PICTUIVE 15—Two Column Ad (Mat 10c; Cut 50c) Jourmuc NORMA* CONRAD MAf.ll WILLIAM fARNUM The amazing heart adventure of one of the world’s greatest heroines. UNHID ARTItTS PlduRI Iaimadge SAM TAYlORf PP.OQUCTIOR Du BARI.. HOMAN fi*WON|Jf CON HAD Will / A\\IIII\M’AI VllM W' ' nighty drama or a beautiful romance in which Norma Talmadge IS the great Enchantress sacrifices love for luxury ind then risks life for her UNITED AMIiTS PICTUM- 16 — One Column Ad (Mat 05c; 17 — One Column Ad (Mat 05c; Out 30c) Cut 30c) Books about FAMOUS SIRENS Herewith are listed a number of popular books published on famous sirens of history. This infor¬ mation is given to you to help arrange tie-ups with book stores and libraries. Have book stores feature the different tie-ins, and get up book marks listing books on famous sirens. DU BARRY "Memoirs of Countess Du Barry,” by Herself. M. W. Dunn Co. ”Story of Du Barry,” by James Lauren Ford. F. A. Stokes Co. "Madam Du Barry, the King’s Mistress,” by Jean de la Hire. M. A. Donohue Co., Chicago. "Du Barry” (one of six plays), by David Belasco. Little, Brown & Co., Boston. LADY HAMILTON "Lady Hamilton,” by Hilda Gamlin. E. Howell. HELEN OF TROY "A Daughter of the Gods,” by Lea Donald. Grafton Press. "Historic Lovers,” by W. L. George. Hutchison & Co. CLEOPATRA "Cleopatra, A Study,” by Henry Houssaye. Du- prat Company. "Cleopatra of Egypt, Antiquities Queen of Ro¬ mance.” Hutchison & Co. "Cleopatra,” by Henry Greville. Ticknor & Co., Boston. "Cleopatra, A Romance,” by George Ebers. D. Appleton & Co. "Cleopatra in fudaea,” by Arthur Symons. J. Lane & Co. "Cleopatra’s Barge Ship,” by Geo. Crownin- shield. D. B. Updike. Page Three