Du Barry, Woman of Passion (United Artists) (1930)
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Showmanship is a IPleasut DUB J DU BARRY CATCHLINES She toyed with fate and masculine hearts, winning the admiration of a King and the homage of a Kingdom but losing an honest love, the treasure of her heart. * * * She thought happiness lay in fine feathers, tinselled surroundings and luxury but found only the dregs of discontent and the tragedy of failure. * * * Even her cleverness of mind and brilliancy of wit could not save her from the penalty issued by the Gods of fate against this Love Toy of a King. ^ Norma Talmadge soars to the highest peaks of artistry as "Du Barry" the Enchantress who almost loses an honest love when she falls into a trap baited with luxury, ease, and precious jewels. * * * "Du Barry," ruler of a King, found romance on the road of life but the lure of gold and precious jewels carried her into the mire of intrigue from which there was no escape. * * * Norma Talmadge, as "Du Barry, Woman of Passion,” is exqui¬ sitely beautiful in all her regal splendor. She is captivating as the deluded love hungry girl who sought romance amid the artificiality of Court Life. A King idolized her, the Aristocracy worshiped her, a nation hated her, but a Captain of the Guard loved her. * * * A puppet in the hands of fate searching for the jewel of happiness in the treasure chest of a nation, Du Barry finds her rainbow trail lost in the glamour and glitter of Court Life. * * * Dazzled by luxury, enchanted by flattery, Du Barry heeded not the knock of romance at the door of her heart. * * * A King swayed by her whims and fancies, a Nation’s treasury at her command, a Queen of Hearts, with men paying her hom¬ age, but her heart belonged to a commoner who had come to hate her. * * * Her heart said "yes" but her mind said "no" and her romance fought desperately for life in her garden of love, nearly killed by the weeds of passion, jealousy and hate. * * * She struggled for love against a relentless fate while a mighty Monarch pulled the strings. * * * She received adoration from a King, wealth from a Nation, flat¬ tery from men, but a humble soldier held her heart. * ' * * A mighty drama of a beautiful romance in which Norma Talmadge as "Du Barry, Woman of Passion" sidesteps love for luxury and then sacrifices all for love. •f' A palpitating romance with Norma Talmadge never more beau¬ tiful, more alluring, nor more fascinating than as "Du Barry” whose seductive charms fascinated a King and Mastered a Nation. BALLYHOOS Fascinate the women patrons by using a lobby display offering a comparison of styles worn today as compared with those of Du Barry’s time. Arrange with a local department store or dress shop to supply you with mannikins dressed in some of the latest styles. In the center have one draped to resemble the costume worn by Norma Talmadge as "Du Barry,” a sample of this dress can be made up by using one of the still reproductions as a model. Give the dress shop a cour¬ tesy card. The advertising accruing to the store from this stunt will more than repay the effort made in effecting the display. Playing Card Display Tnere is no better method of selling the beautiful romance of "Du Barry, Woman of Passion,” than in the expression of love as signified by playing cards. Make up a card to resemble the ace of hearts, large enough to extend from the young lady’s knees to her throat leaving only the head and lower limbs showing. Have two of these made, one for the front and the other for the back. On a prominent place on each card, in bold letters, run the word¬ ing "Norma Talmadge as the ace of all heart charmers, "Du Barry, Woman of Passion,” at the........ .theatre.” You can elaborate on this stunt by having a number of girls with the cards instead of just one. Have them walk about the busy sections of the town when the crowds are greatest. You will find that they will attract plenty of attention. A good teaser idea would be to make up replicas of the ace of hearts, similar in style and size to a regular playing card. Any printer can make them for you. On the face of the card merely state "Who is the ace of hearts?” On the back of the card run the theatre imprint, name of show and date. Distribution of these could be made in cigar stores or any store that sells playing cards. Automobile Stunt Get up a baltyhoo consisting of an ultra modern automobile and a fash¬ ionable horse-drawn carriage of other days. Place a beautiful woman dressed in the loveliest new creations in the auto, and a beauty in a striking Du Barry costume in the coach. Send the coach and car through the streets of the town one in back of the other. On the carriage run a banner stating "Carriages were the height of fashion when Milady Du Barry reigned as queen of hearts.” On the automobile run a banner stating "The Beauties of today pick the. (name of car..to travel in. See Norma Talmadge as 'Du Barry, Woman of Passion’ at the......theatre with its amazing fashion displays, etc.” Get one of your local agencies to lend you the car free and give over window space to the display. 13—Three C A SURE-FIRE Ci Page Four