Du Barry, Woman of Passion (United Artists) (1930)

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WORTHY of an INTENSIVE CAMPAIGN VIVID DRAMA w LOBBY DISPLAYS At a moderate cost you can make a number of lobby displays which while not only serving as pat¬ ronage builders in themselves, will provide you with an effective means of exhibiting the stills available on your attraction. Here are suggestions for a number of displays of this type. As a base for one of these exhibits show a num¬ ber of men gathered around a beauty and paying her homage. The illustration can show the men from the waist, which will not only heighten the effectiveness of the picture but allow more space for the stills. Use light green or pink as a back¬ ground; blacks, blues, pinks and whites for the figures; work up the lettering in the star’s name and the title in some dark color such as crimson or purple. A second design can be worked up by taking a subject such as is shown in still 58 of your set of thirties in which the lovers are in a tense pose and use it as the base for a background given over to phantom masked faces. A star head could also be used as the key spot in the display. This worked up in purple and green will provide a strikingly pro¬ vocative display. A third layout can be prepared by making use of the riot scenes as a motif. The sea of faces, swarm¬ ing arms, animated bodies can be carried through the entire background. As a relief a large star head of Norma Talmadge, perhaps one cut out from the paper, might adorn the top of the design. Use blacks and browns for the figures and mold these dark shades into pink toward the top of the card. A silhouette of two or three principal characters worked up in a dark color can serve to illustrate yet another display. Work up the background in yellow with heads of the lovers kissing, in saffron color as a motif. Some of the schemes mentioned above have been visualized in the miniature cards shown above. Show these to your artists and have him work out either enlarged reproductions of these suggestions in the color combinations indicated or similar de¬ signs of his own in original color schemes. DAZZLING SPECTACLE BOX-OFFICE T. N. T. 'T WINDOW TIE-UPS Window displays are a very important part of your campaign. The stills on "Du Barry” lend themselves especially well to such use. Many of the subjects provide ideal material for tie-ups with dealers handling various lines of merchandise. These stills which are 8x10, glossy finish, may be ordered from your exchange in sets of 30 and 20 at small cost. Order a sizeable quantity of them and sell your public the notion of enjoying "Du Barry” through picture tie-ups with your local merchants. Stills suitable to advertise various types of merchan¬ dise appear below. BEAUTY PARLORS—Talmadge Star Heads—Spl. FF-8, FF-12, FF-17. BEDS & BEDDING—51, 54. CARPETS & RUGS—48. COSTUMERS—A-1, 38, Nagel Publ. A-9. FANS—Talmadge-R, Talmadge-W. FLORISTS—31. FURNITURE—42, 48, 51. PICTURE FRAMES—42. RESTAURANTS—91, 88. SILVERWARE—42. STATIONERY—70. WOMEN'S APPAREL—51, 44, 53, 54. WOMEN’S HATS—A-l, 10, 106. WOMEN’S SHOES—42. CANDY—GIFTS—FLOWERS, ETC.— (Two Lovers) 103, 104. FURS—42, 44, 53. GLASSWARE—91, 98. INTERIOR DECORATORS—30, 42, 48, 51. JEWELERS — Talmadge-A, Talmadge-F, 64. MAKE-UP SHOPS—Talmadge Star Heads, FF-8, FF-12, FF-17. MEN’S APPAREL—34, 52, 64, Bosworth No. 1, Farnum No. 1. MEN’S FOOTWEAR—111. MIRRORS—42. 19—One Col. Ad Slug (Mat 05c; Cut 30c) PROGRAM COPY In all the gallery of the world’s heroines no more fascinating woman lives than Du Barry, the little milliner who became a King’s favorite and the idol of a pleasure-mad aristocracy. Admirably portrayed by the "Sarah Bernhardt of the Screen,” Norma Talmadge makes this great adventuress a living, breathing person as real as folks you know, as colorful as a romance, as fascinating as a flirtation. The thrilling career of Du Barry has made her the supreme heart queen of the ages. A King begged for her favors! Her every wish was a command! Glamorous Lady of Love hungering at a banquet of kisses for the caress of a true man’s devotion! Beyond the scented walls of her heart’s prison a soldier waited—bit¬ ter, disillusioned, while she, greedy for power and luxury, played at love, swayed a kingdom and tasted the dregs of passion’s cup! Norma Talmadge has never been more alluring, more lovely, more captivating than in "Du Barry, Woman of Passion.” Gorgeously bedecked in silk and satins, lace and ermine, this great star will cause men and women to gasp with wonder at the unmatched beauty of the display. Here is spectacle, enchantment, drama, love, adventure, and enter¬ tainment fit for the gods. Superbly played by Miss Talmadge and a bril¬ liant cast including William Farnum, the great screen idol who appears in his first talking screen role, Conrad Nagel, Hobart Bosworth, Ullrich Haupt, Allison Skipworth, Henry Kolker, and others. Samuel Taylor, director of Harold Lloyd, Douglas Fairbanks, Mary Pickford and many other great stars, is the producer-director of this startling cinema achieve¬ ment. The magic of the talking screen makes this thrilling picture of the heart experiences of the amazing charmer an adventure to cause you to glow with joy at the memory. NORMA SAM lAYlOKf PHOO UCTION "Du CARRY WOMAN fPAWlON'' CONRAD NACatl A WIIII AM §4ANUM UNITED AKTIffl PI CTU Mr Iaimadge 18—Two Col. Ad Slug (Mat 10c; Cut 50c) Page Seven