The Emperor Jones (United Artists) (1933)

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V\l\A Hirtory EUGENE O’NEILL’S amazing story of the Pullman porter who became a King! PAU L If ROBESON te 'N I €mP€ROR ^ jonGs with DUDLEY DIGGES Released Thrv UNITED ARTISTS Don’t Sell ^^Emperor Jones’^ As You Would An Ordinary Production ■ iFlRP is nn »nm7inir sfot^v ot n millmnn \4rl1rk o L-inorf JJERE is an amazing story of a pullman porter who becomes a king! Your exploitation of the production should be every bit as start¬ ling as the theme of the picture. The thing you never did before is just the thing you should do on EMPEROR JONES. Catch the veritable tidal wave of advance publicity at its crest and ride in to big box office business. Secure Local Endorsements Not that it needs to depend upon reflected glory to get over, but EMPEROR JONES was produced by John Krimsky and Gifford Cochran, who presented in the United States the highly successful “Maedchen in Uniform”, which was indorsed by every Better Pictures Group and Association of Women’s Clubs in the country. Get similar indorsements for this picture. 6 —Two Col. Author Head (Mat .10; Cut .40) Musical Appreciation Groups EUGENE O’NEILL will help popularize EMPEROR JONES. Contact their members by direct mail. In addition to the motion picture critics, invite the music editors and dramatic critics to cover your opening. When Lawrence Tihbett filled the historic Metropolitan Opera House in New York with the stirring strains of spirituals, the biggest names and biggest diamonds in the world glistened in the famous horseshoe. See what a “class” gathering you can round up for your house when Robeson’s magnificent baritone voice booms forth the same number. “Emperor Jones” and “Strange Interlude” are two of the most popular plays by Eugene Gladstone O’Neill, author of “Mourning Becomes Electra”, “Marco Millions”, “The Great God Brown,” “All God’s Chillun Got Wings,” “Lazarus Laughed,” “The Hairy Ape” and “Desire Under the Elms.” A native New Yorker, O’Neill has been gold prospector, draughtsman, mule-tender, sailor, actor and newspaper reporter. O’Neill’s writing and stage apprenticeship was served in Professor Baker’s “47 Workshop” at Harvard and in a small experi¬ mental theatre in Provincetown, Mass. He is the only author who has won the Pulitzer prize more than once. The American Academy of Arts and Sciences conferred upon him its medal for artistic achievement. Eugene O’Neill’s plays have been produced in England, France, Germany, Russia, Czechoslovakia, Scandinavia, China and Japan. 13—One Col. Ad (Mat .05; Cut .20) PAUL ROBESON Jones from the famouf play by EUGENE ONEILL RELEASED THRU UNITED ARTISTS 17—One Col. Ad Slug (Mat .05; Cut .20) Direct Mail To All Joneses Cardboard The Emperor Jones Crown is sure to be a ruling favorite with the kids. Made of multi-ply, serviceable cardboard, they fit snugly and present a neat appearance. Work with the Liberty Magazine delivery boys organization in town, circulation de¬ partment of leading newspaper. Make everybody “king for a day” during the run of EMPEROR JONES. Prices 250 .500 1000 .5000 5000 If you’re going to let anyone in free, let it be all the EMPERORS in town and not all the JONESES. But keep up with the Joneses by dropping them a personally addressed penny post card drawing their attention to the very special occasion of the show¬ ing of EMPEROR JONES at your house. Your mailing list — column after column in the phone book. Two families of Joneses (two or more persons) attending theatre to¬ gether are entitled to one free admis¬ sion or pass good for one, for next attraction. Post card must be present¬ ed at the box office. 9 —Three Col. Ad (Mat 15; Cut .60)