The Emperor Jones (United Artists) (1933)

EMPEROR JONES-STAGE PlAY ft record Emperor Jones In Book Form Published by Modern Li¬ brary, Inc., 20 K 57th St., New York City. Special handy size, leather cover edition that sells for 95c. Carried by all leading book stores throughout the coun¬ try. Drop a line to Modern Library and they will put you in touch with the dealer in your locality and fur¬ nish him with special tie-up window cards which permit of theatre imprint as shown in window display sugges¬ tion below. MUSIC With Movement and Spirit Harms, Inc., publishers of the sensationally popular “I Cover the Waterfront”, have got¬ ten out a special “Emperor Jones” song by Allie Wrubel that shows every promise of far outdistancing the “Waterfront” number, a record-smasher for number of times played on the air. The illustrated title page is a great plug for the picture. Get in touch with your nearest Harms representative as soon as play dates are set. He will supply you with title sheets for music store displays and orchestrations to plant with local radio stations, dance bands and hotel orchestras. See “Radio Announcements” for what New York did with this number. Harms, Inc., Music Publishers H. M. Spilzer, Gen. Mgr. 62 West 45th Street, New York City Boston, Mass-433 Little Building Charles Goldberg Detroit, Mich--- 6103 Yorkshire Road Billy Knight Chicago, 111. - 904 Woods Theatre Building Joe Dracca Los Angeles, Calif-6425 Hollywood Blvd. Lucky Wilbur Window Displays of O’Neill Books Here’s a suggested window display with book stores using tie-up window card as center of attraction. In many instances book dealer will take newspaper space calling attention to books on sale at his shop and mentioning the picture, theatre and playdates. Other books by Eugene O’Neill that could be worked into such a display include “Mourning Becomes Electra”, “Strange Interlude”, “Marco Millions”, “The Great God Brown”, “All God’s Chillun Got Wings”, “Lazarus Laughed”, “The Hairy Ape” and “Desire Under the Elms”. Tie Up with R.R. on Pullman Porter Angle “EMPEROR JONES was a pullman porter on the Illinois Central (N. Y. Central, Southern Pacific, Santa Fc) Railroad. Travel by Illinois Central to see PAUL ROBESON as EMPEROR JOIVES at the United Artists Theatre.” Following through on the Pullman Company’s prac¬ tice of carrying waiters’ names at the bottom of menus in dining cars, it might be arranged to run the line “George Albert Washington, your waiter, recommends that you see EMPEROR JONES at the Rivoli Theatre — the story of a pullman porter who became a KING!” There are several stills in the regular exchange sets suitable for this stunt. “Emperor Jones” RECORDS Both Columbia and Brunswick have made recordings of the EMPEROR JONES music. Get hold of these records for use on non¬ synch equipment. Play as exit music week in advance. Use over loud-speaker in lobby, Brunswick Record No. 6640 A recording by Victor Young and his band with Connie Boswell singing the vocal refrain. Columbia Record No. 2813-D Ben Selvin’s Orchestra with Helene Daniels singing. Local radio stations will welcome them for sustaining programs. Use on loud-speaker over box office described in “tom-tom” stunt on second page following. Arrange window card with music shops-“Hear the records and see the picture at the Rivoli.” Have dealers keep records playing continually to attract passers-by. Ballyhoo “Emperor Jones” with these rec¬ ords via sound truck cruising busy streets. Sides of truck suitably bannered. Silver Bullet Novelty This could be the final shot of your advance exploitation barrage on EM¬ PEROR JONES. Printed on firm card stock. Bullet is folder effect, inside spread carries theatre message. Imprinted, the prices are: 500 _$4.50 1,000 _ 7.50 .S,000 _per M 7.00 5,000 ” ” 6.50 10.000 _ ” ” 6.00 Tom-Tom Effect for Lobby Don’t clutter up your en¬ trance with a lot of jungle stuff of doubtful pulling power, but most certainly get over the weird, uncanny, haunting tom-tom tattoo that beats through the highly dramatic closing scenes of EMPEROR JONES. This can be done with sound effect record via loud-speaker over your box office — or directly behind large cut-out figure of Robeson from one of the posters. As previously suggested, relieve this with musical recordings by Columbia and Brunswick.