Flight from Ashiya (United Artists) (1964)

Exploitation Find Local Hero “Flight From Ashiya” is about unsung heros who daily risk their lives in the Air Rescue Service. Set a promotion with a newspaper, radio or TV station to find a policeman, fireman or other local hero and give him the V.I.P. treatment. Invite the Chamber of Commerce to sponsor him—or get a merchant association, civic or charity group to go along. Promote a dinner for him opening night, and make him guest of honor. He can be interviewed in your lobby or on stage and the tape used later on the radio or TV station—or photos printed in the paper along with the human-interest story, depending on how you set it up. Be sure to have your own photographer on hand so you can service the papers. Set Interview Set up a radio or TV interview with a member (or veteran) of the Air Rescue Service (or any local rescue operation). Such a talk will not only make fascinating listening, but will add authenticity to your presentation. Brynner Performances Set this in the usual way, either in the newspaper, on radio or TV—or on a see-board in your lobby. Prizes go to contestants who can name any ten of Brynners movies. Here is a list of 15: Port of New York The King and | The Ten Commandments The Buccaneer Anastasia The Brothers Karamazov The Journey The Sound and the Fury Solomon and Sheba Once More With Feeling Surprise Package The Magnificent Seven Escape From Zahrain Taras Bulba Kings of the Sun For premium prizes, or to make it tougher, ask: © For which film did Brynner win the Academy Award as Best Actor? (Ans. "The King and |") © In which picture did Brynner have hair? (Ans. ‘Port of New York'’) TRAILER The stars, the color and the excitement of “Flight From Ashiya” sell your coming attraction to current audiences in this lively trailer. Action, romance, comedy and drama are tightly edited into one fast-paced, powerful pre-sell. Order it early and show it often. Cross plug it where you can. Order from National Screen Service pace 10 Bantam Books Special Edition of Flight to Ashiya’ Plugs Picture This special movie-edition of the book has just been — brought out by Bantam Books. Work with distributor in your local promotions these ways: * Get rack cards up sniping your theatre playdate at point-of-sale and in windows and book stores, chain stores, drug stores, newsstands, supermarkets and wherever else they are sold. Where the dealer will give you the space, make displays of stills from the picture available to him. ¢ Banner the delivery trucks with I-sheets and other poster material. ¢ Promote copies of the book for prizes in contests, as special giveaways and for lobby displays. ¢ Give the book out at screenings and send it to critics and opinion makers. ¢ Print bookmarks, using a I-column ad and adding your playdate. Give them to bookstores, libraries and newsstands to put in a ‘Take-One" box. SRY: ee Yee cowartul novel of an American whe | came te Rate anti the Japanese woman STRANGE WAR whe taught him te fove w ciatt Arnoid | ‘ FL GHT FR OW zs | VAINSY WOU LHOITS TIONSY LETH Covers of Motion Picture Edition Flight’ Suggests Merchant Campaign! TITLE TEASER: Give retailers the “Flight From. _” hook to hang their tie-ins on: Stores offering sales or bargains FLIGHT FROM HIGH PRICES! new styles & fashions... FLIGHT FROM DRABNESS! leisure-time & hobby items. --—_... FLIGHT FROM WORK! housewares for housewives... FLIGHT FROM DRUDGERY! You take it from here. * Drug Stores offer flights from headaches * Restaurants offer flights from homecooking ® Appliance Stores offer flights from dirty dishes (dish-washing machines), hot weather (air-conditioners), low-fidelity (hi-fi units). _ Anything you can name can be tied in with this eye-catching headline that really offers consumers “escape.” Everyone is immediately interested in hearing how he can escape. That’s why the word “Flight” is good for the title of your picture and great for your around-town tie-ins! OTHER TIEUPS There is a wide selection of stills that can set up top-notch merchant tieups for you around town with both window and counter displays. Some suggestions are shown herewith. Go through the exchange set, and you may find others which are particularly geared to a shop in your locality. Still FFA-35 Hats, Fashions Still FFA-24 Pajamas Still FFA-48 Camera Shops Still FFA-40 Beachwear Still FFA-42 Hats, Fashions Foreign Cuisines Pick out the most popular French and Italian restaurants in town (Japanese too, if you have them) and tie in the international flavor of your attraction. Print menu riders, using the smaller ad mats and recommending a particular dish as typical of the area where “Flight From Ashiya” was filmed, implying that the stars ate this dish while on location. COLOR-IN CONTEST This specially prepared art has been made for you to sell the youngsters. Offer it to a newspaper for a contest—or have it printed on shopping bags as supermarkets! As “heralds” they can be packed into each customer’s bag at the checkout counter—or left on counters in various stores of a shopping center. Prizes for best colored entries are guest tickets, copies of the paperback and other products promoted from the merchants cooperating with you on this always popular promotion. Order Mat 4A from your National Screen Service Exchange WA YUL BRYNNER 7 RICHARD WIDMARK | GEORGE CHAKIRIS “FLIGHT FROM ASHIYA’ ,7 PAMAVISION:.. Filmed in A co-production of DAIEI MOTION PICTURE CO. LTD. and HAROLD HECHT FILMS, INC. | INS | ee : a aa a are oe qn iat ‘2 An, A f : A at et ~ y 0g! AL ar ww + = (ee —t ‘jy This illustration is a reduced size. Actual mat (4A) is 7!/4” wide.