Foreign Correspondent (United Artists) (1940)

ADD TO THIS A LAVISH PRODUCTION, WITH SCENES WHOSE CONTENT OF SPECTACLE ADD UNPRECEDENTED "FOREIGN CORRESPONDENT" IS SOLID BOX-OFFICE MEAT BECAUSE IT BRINGS THE MOST GLAMOROUS AUDIENCES — ENTERTAINMENT. THEN ADD TO ALL THE WEALTH OF TICKET-SELLING PROMOTIONS AND THIS PRESSBOOK. ADD — AND REGISTER THE HIGHEST HIGH-PROFIT SHOWING YOU HAVE HAfP IN RADIO Plan for a powerful radio showmanship campaign on “Foreign Correspondent” — to cash in on his great present popularity with that audience. He’s known to them for what he does from day to day. Use the following ideas—plus whatever else suggests itself in your situation—to make the radio a big business- builder! Spot News Broadcasts Here is a show to attract a tremendous audience that is not potential but ready-made. You don't have to sell people on listening to foreign news broadcasts; they've already sold themselves in a big way. You can probably get a spot announcement of your picture on any unsponsored news broadcast for a very nominal cost. Value received in the number of dialers listening will be worth twenty or thirty times your small outlay. And if you can tie in with hourly bulletins you can literally bombard listeners with attention-getting plugs for your show. If news broadcasts are made under the auspices of your local newspaper, sell your editor the idea of co¬ operating. He'll want to sell his paper's Foreign Cor¬ respondents, and he'll realize that your show can be a big help. Radio Quiz Show Take advantage of the tremendous interest in world affairs and plant this sock Quiz Contest with your local radio station. Combined with the top popularity of quiz shows, this element of timeliness will appeal on its merits to the manager of your local station as a sure¬ fire audience-grabber. Title of the show is "Are You A Foreign Correspond¬ ent?" Idea is to have a master of ceremonies—pref¬ erably a local newspaper man, thus tying in your town's paper—fire questions on current events (see newspaper current events quiz on Page 7 of this press- book), at five people picked from the audience. Winner is hailed as "qualified to be a Foreign Correspondent," and given suitable prizes. You can't miss with this legitimate air attraction, giv- (First Day ) ing a maximum of practical value for a rock-bottom minimum of effort and cash outlay! Topical Symposium This all-important subject, rich in timeliness and inter¬ est to everybody, will attract listeners of all types. Get local celebrities, such as the president or dean of a nearby college, editor or star reporter of the local newspaper, a prominent women's club leader or local political big-wigs to debate in a town-hall discussion over your local station. Topic: "Truth or Propaganda in the News from Europe?" Make sure that whoever upholds the Truth side of the argument is primed with plenty of material and informa¬ tion about "Foreign Correspondent," pointing out that our American Correspondents are our insurance against foreign propaganda; that they are over there in our interests, and that part of their job is to sift truth from falsehood. Extra added attraction is audience participation; people in audience firing questions at the debaters in a question period following the presentations. 15-Minute Action Disc A hard hitting, suspenseful and colorful script, acted by a company of top radio network stars, the fifteen- minute radio disk gives you an exciting feature for your local radio station and a powerful ticket-selling plug for your engagement. Tense, adventure-filled scenes from the picture are enacted in dramatic, suspense-building style. And there is an unusual and exciting introduction that pushes across a smooth, legitimate plug in highly dramatic form. Offer this compelling program feature to the station and see that it gets a good evening spot worthy of its high entertainment values. Price: $2.00. Order from EX¬ PLOITATION DEPT., UNITED ARTISTS CORP., 729 Seventh Ave., N. Y. C. (Second Day ) (Third Day ) Spot Announcements Use this hard-hitting, ticket-selling copy for radio plugs on your local station, either in the form of spot commercials or as announcements on station broadcasts with which you have a tie-up on "Foreign Correspond¬ ent." 25 Word Announcement See the glamor boys of the Twentieth Century in Walter Wanger's exciting spectacle-adventure "Foreign Correspondent," beginning at the .... Theatre on ... . 50 Word Announcement Do you want to know the truth behind the news? Do you want a behind-the-scenes view of the battle, blood¬ shed and intrigue of Europe? Do you want to see the spectacular, adventurous, exciting, dangerous day-to- day existence of the new glamor boy of the day? If you do, see Walter Wanger's thrilling drama, "Foreign Cor¬ respondent," opening on .... at the ... . Theatre! 100 Word Announcement Meet the men who watch history in the making, who see wars and intrigue and adventure—and see them from a front seat! Meet the Foreign Correspondent in Walter Wanger's exciting adventure spectacle, "Foreign Correspondent," with a cast headed by Joel McCrea, Herbert Marshall and Larcrine Day, and directed by Alfred Hitchcock, the man who gave you "Rebecca," "The Lady Vanishes" and “The 39 Steps." "Foreign Correspondent," hailed by critics as one of the most important and exciting pictures in years, starts on ... . at the .... Theatre. You'll thrill to its spectacular adven¬ ture, its headlong pace, its dashing romance. Don't miss 1 Foreign Correspondent," one of the greatest motion pic¬ tures of all times! (Fourth Day ) HITCHCOCK CONTEST Novel "Cliche' Angle Sets Fans as Top Directors Let your customers get a load off their chests in this novel and amusing Gripe Contest. The rules are simple, the proposition attractive to anyone who has ever been to a movie. You can’t stop the customers from complaining, so why not lend an ear to their beefs and cash in on it? Here’s how it works: Customers are asked to submit as many examples of screen cliches that gripe them, PLUS their own remedy for a series of illustrated “cliches”—telling how they would eliminate the bugs if they were Hitchcock. Sample beefs are illustrated by the famous artist, de Sarro, in the matted series above, which is available as art for the contest plant. Alfred Hitchcock, director of “Foreign Correspondent,” “Rebecca” and “The Lady Vanishes” is famous for his solutions of the customer’s beef on cliches. But how would the customer eliminate his own private gripes if he were Alfred Hitchcock! Play up Hitchcock as the customer’s director; the man who feels as they do about movie cliches. You won’t have any trouble getting entries in this contest. The double attraction of beefing and fixing is a sure bet for your fans’ participation. They’ll play for the sheer joy of the contest, but you can make it worth their while by offering free ducats to “Foreign Correspondent” as prizes to the winners. Don’t miss out on this one! It’s a swell interest-builder and ticket-seller! Order Mat No. 20B—30c; Cut—50c. ★ 'HITCHCOCK MOMENT' SAMPLE PUBLICITY STORY Correspondent” shows the master touch of Afred Hitchcock, director of “Rebecca,” “The Lady Vanishes” and “The 39 Steps.” The .... Theatre and The (news¬ paper) join in giving you an oppor¬ tunity to cash in your favorite movie beef! Have fun and fatten your pocketbook while you’re doing it! Here’s all you have to do: Simply record the caption of to¬ day’s “cliche cartoon” on the contest blank, and then explain how YOU would remedy it. That’s all you have to do—no strings attached. For the best four sets of answers the (news¬ paper) and the .... Theatre will award cash prizes of ., .—. and ., with . sets of guest tickets to “Foreign Correspondent” to the . next best entries. Start with today’s entry blank— right now! “Foreign Correspondent,” produced by Walter Wanger, directed by Alfred Hitchcock, includes in its great cast Joel McCrea, Laraine Day, Robert Benchley, Edmund Gwenn, Herbert Marshall, George Sanders and a splendid supporting cast. Don’t miss it! Movie fans! Here’s your chance to unload your pet peeve — and win a cash prize at the same time! Think of all the times you’ve sat in your movie theatre and squirmed as some cliche or trite situation flashed across the screen. Think of all the times you’ve flinched, whenever you saw a billiard ball start to turn into a doorknob. Now’s your chance to air your beef AND tell how you would change it if you were a di¬ rector—a director like Alfred Hitch¬ cock who, more than any other, has done away with cliches in his films. With the coming to town of Hitch¬ cock’s latest effort, Walter Wanger’s “Foreign Correspondent,” you’ll want to enter this amusing and soul-satis¬ fying contest. In “Foreign Correspondent,” which comes to the .... Theatre starting on ... . and stars Joel McCrea, Laraine Day and Robert Benchley, with a great supporting cast, you’ll see one of the greatest adventure spectacles of this or any season. Crammed full of intrigue, high ad¬ venture and excitement, “Foreign With one of your top exploitation angles on this show based on the now widely-heralded Hitchcock direction, arrange for a lobby or newspaper essay contest that ties in the participants directly with their experiences in seeing a Hitchcock film. Angle is expressed in the ques¬ tion: “What was your most memorable ‘Hitchcock moment’—your most gripping experience of suspense, fear or surprise?” Sell the contest, additionally, on the basis that the best short essays written in answer to the question will go to Hitchcock. Any one of a number of production stills—showing a typical Hitchcock moment—will serve as illustrative material to build up the contest. Cash prizes and guest tickets round out the promotion—which will pull heavily for your show! Outdoor Radio Bally Grab a pay-load of outdoor attention for your show by sending a lovely young lady around the streets of your town with a portable radio—to suit the schedule of foreign news broadcasts. Arriving at a busy street corner, she unfolds a pair of small banners with copy for your show, while crowds gather to hear the news come over the air. Plant the direct tie-in with your show through copy along this line: “Want a Big Story? Here it is—the Greatest Adventure of our time! ‘FOREIGN CORRESPONDENT’! At the (Theatre) Now!” Page Six * *