The Four Feathers (United Artists) (1939)

FOUR FEATHERS" TREASURE HUNT HERE'S YOUR MASTHEAD FOR A SOCK CO-OP PAGE You've got a slew of swell co-op ad opportunities in “Four Feathers"! The brilliant color and spectacle of your show make it an event in your town — a "natural" for profit-making merchandising tie- ups to the tremendous local interest in your showing. Illustrated is a special 8-column heading for a co-operative full-page ad, matted for your use. Contact the advertising manager of your local newspaper to develop this smash promotion. Order the mat direct from Exploita¬ tion Department, United Artists, 729 Seventh Avenue, New York City. Alexander Korda's PRECEDENT-MAKING SHOWMANSHIP BROUGHT THE FIRST LOCATION CREW TO THE BELGIAN CONGO TO TAKE REALISTIC SCENES FOR 'SANDERS OF THE RIVER" TO THE DEEP JUNGLE NEAR MYSORE,IN THE HEART OF INDIA, KORDA WENT TO 'SHOOT” SABU in "ELEPHANT BOV” The producer’s NEXT PIONEERING MOVE WAS TO THE WILD, MOUNTAINOUS COUNTRY OF THE KHYBER PASS. WHERE DRUMS’WAS FILMED. &ND NOW, A MOVIE ACTING UNIT HAS INVADED THE ANGLO- EGYPTIAN SUDAN TO PHOTOGRAPH THRILLING ACTION SCENES AND GORGEOUS BACKGROUNDS FOR KORDA'S SPECTACULAR-- TOUR FEATHERS’ TECHNICOLOR RALPH RICHARDSON • C.AUBR.EY SMITH • JOHN CLEMENTS • JUNE DUPREZ TIE TO TITLE There is a natural catchline in the show's title for a local tie-up with one of the more alert and progressive automo¬ bile dealers — "Ride on 'FOUR FEATH¬ ERS' with a Buick!" Major angle in new car advertising, and particularly in imme¬ diate selling, are such advantages as the product's springs, shock absorbers, brakes, etc. The conception of "four feathers" affords a natural tie-in base for such a promotion. Plant it now, with an eye to a vigorous campaign of dis¬ plays and outdoor bailies! ♦ GET NEWSPAPER BREAKS WITH ADVENTURE ART Playing up the theme of Alexander Korda as a trail-blazer in films of realistic, exciting background, this colorful Sobel drawing gives your newspaper a pictorial feature of excep¬ tional interest. The locales of Korda's famous hits are graphically illustrated, and the cartoon winds up with a smooth but emphatic plug for the greatest of them all — "Four Feathers." It's a cinch for a newspaper break in any man's town. Order 2-col. Mat No. 21 B—30c; Cut— 50c. Here is your big double flag, size 9'xl5', offered on rental plan. IN TECHNICOLOR Satin bannerette, size 40”x54", sold outright at $1.50. With the co-operation of local merchants and your newspaper, run a "Four Feathers" treasure hunt, a prize-offering stunt that's calculated to get the whole town thinking in terms of your picture's title. Stunt can be worked the same as the usual treasure hunt, except that the clues will be limited to four—each one to be a feather of different color. To get the dealer tie-up (which will give the stunt wider promo¬ tion and also afford you good merchandise prizes), arrange with promi¬ nent stores to furnish clues to the Treasure Hunt in the form of special sales slips or receipts. One slip out of every 25 or so can be imprinted with a feather and the line: "Your next clue in the Four Feathers Treasure Hunt will be found at . . . ." If the stunt works up to sufficiently large proportions, see if you can get the Mayor or some other prominent townsman to make the prize awards in a special ceremony at your theatre. ♦ FLASH BANNERS Sell the adventure, spectacle and eye-filling color of your big Korda picture from your marquee, front and lobby with these colorful, showmanly banners. Avail¬ able in either two or three colors, they give the title, cast and picture theme the kind of sock display that spells SRO! Flags and valances are available to all showmen to fit their individual theatre needs, on an easy rental arrangement. The satin bannerette shown at left is sold outright at $ 1.50 each. For full information on all banner items, write: LIBERMAN FLAG & VALANCE CO. 247 West 46th Street, New York City 1630 Washington Boulevard, Los Angeles, California 1018 South Wabash Avenue, Chicago, Illinois mma FOUR FEATHERStwiW Directed. Bv ZOLTAN KORDA RALPH RICHARDSON C.AUBREY SMITH JOHN CLEMENTS JUNE DUPREZ " " A A ..» UNITED «r~~ Two or three color valance available to fit your marquee, on rental basis. Page Twelve f PROMOTE THROUGH SCHOOLS AND LIBRARIES A complete campaign of school promotion on this powerful historical picture is an exploitation "natural" in your community! In the tradition of Korda showmanship, "Four Feathers" makes history a living thing without the sacrifice of a single detail! Every school official will recognize the educational value of this film. Here are some promotion suggestions for your campaign in the schools: ESSAY CONTESTS: The authentic factual basis in "Four Feathers", involving Kitchener, the battle at Omdurman, Khartoum, the hauling of the British battle boats up the cataracts of the Nile, etc., suggest essay contests for history and geography classes on such general subjects as "The Sudan in History", "The Nile and the History of the Sudan", etc. Offer special prizes and guest tickets to winners. POSTER CONTEST: Art classes and teachers will find in "Four Feathers" one of the most remarkable examples of color in motion pictures to date. A whole series of spectacular scenes—in the desert, in the Mahdi's town, on the Nile—offer inspiring subjects for posters with copy tied to your showing. The stunt is a natural promotion—rating careful plans for prizes, judging and subsequent publicity. Get behind it for top returns on this beautiful filml DRESS DESIGNING CONTEST: Tie in with girls' sewing classes with a contest for a best dress design based on the theme and story of "Four Feathers". The glamorous late Victorian period offers plenty of inspiration, and the results will provide a wealth of material for window tieups. Draw in the fashion editors as judges. SHOP CLASSES: A "Four Feathers" dart game—using four colored, feathered darts and a target with elements based on the picture—presents one of your top promotions on the show. Promote a contest in the shop classes of local schools for the best "Four Feathers" dart game. Prizes for the best artisans and a windup contest in the lobby will make this one of your top show-selling efforts! Get Library Displays The historical background of "Four Feathers"—replete with references to one of the most stirring periods in all history—gives you a great opportunity for a complete library promotion based on books of the period, English history, art, military science. Most famous literary name of all connected with this period is, ef course, Rudyard Kipling, who established the Fuzzy-Wuzzies as "first class fighting fellows. . . There's a wealth of material—both text and pictorial—built entirely around the locale and story of your show! Cooperate with the librarian in planning and executing the display, and follow through with publicity. FANS-GUESS HOW MANY! For a simple but very effective teaser stunt which sells the broad- scale spectacle, display a blowup of the above still (No. I78A) in your lobby or in one or more vacant store windows about town, and challenge fans to guess how many men are in the scene. Offer a pair of guest tickets to any one guessing the right number, or within, say, ten or fifteen of the right number. The correct answer: 256. This idea can also be used for widespread distribution by reproduc¬ ing the still on a broadside and circulating through local shops or chain stores. Here is the two-column matted Crossword Puzzle, shown here in reduced size. The solution, shown here in reduced size, is available on same mat as the Puzzle. PLANT CROSSWORD TEASER Your newspaper has ready space for this crossword brain-teaser ... a sure-hit form of puzzle feature with plenty of plugs for your picture. The puzzle and solution give you two separate publicity breaks, with wide reader interest assured. Offer this puzzle to your editor and get yourself an extra boxoffice boost. Order puzzle and solution complete on 2-Col. Mat No. 22B—30c; Cut—50c. HORIZONTAL VERTICAL I. Color medium in which "Four Feathers" it filmed 8. Zest or speed (slang) 11. Very long periods of time 12. First name of actor who portrays Durranca. 15. - Center, mid-Western town in which Sin¬ clair Lewis's "Main Street" is laid 17. Symbol for thallium 18. Monster in fairy tales 20. Persian fairy 22. Italian river 23. Height (abbr.) 24. Month of the year 25. Title of nobility in Ethiopia 28. Railroad (abbr.) 27. Pester 27. A color 30. Son of Seth 32. Town in Palestine, "Eyeless in --" 33. Upon 35. Initials of company releasing "Four Faathers" 34. Unruly crowd 3?. Tint 42. The nationality of the Mahdi in "Four Feathers" 44. Suspend 45. Holy Dervish (abbr.) 44. C. Aubrey ••••-, plays the role of General Burroughs in "Four Feathers" 50. Imperial Yeoman (abbr.) 51. To put oft 53. One spot 54. Deck below the berth-deck of a battleship 54. Strong metal (what Harry reveals himself to be made of in this film) 57. Sightless (what Durrance becomes) 59. Contraction of do not 40. Perceive 41. Minute speck 43. Disorderly defeat (what finally happens to the Dervishes In this film) 44. Egyptian river featured in "Four Feathers" 1. Malleable metallic element 2. Town in southern England 3. First name of character played by John Clements in "Four Feathers" 4. Sick 5. Additional 4. Watering-place in the desert 7. Long narrow inlet 8. First name of director of "Four Feathers" 10. Last name of actress who plays role of Ethne 11. Girl whom Harry Faversham loves 13. Diphthong 14. Parcel Post (abbr.) 14. Last name of producer of "Four Feathers" 19. Any restraint upon speech 21. Tatter 28. Proceed 29. Egyptian sun god 31. Therefore 32. Georgia (abbr.) 34. Negative 35. Plural pronoun 34. The leader of the Arab revolt in the Sudan lit "Four Feathers" 37. Command 38. Bachelor of Arts (abbr.) 39. Sound of laughter 40. . Jack, the flag Harry raises over the Arsenal in this film 41. Country in which most of the scenes of "Four Feathers" are laid 43. Past participle of "to be” 44. Difficult 47. Masculine 48. Here (French) 49. Care for 52. Number of feathers collected by Harry 55. Tender sentiment which guides Ethne 57. Wager 58. Put on 40. Southern Ukraine (abbr.) 42. Seventh note of the scale m Page Nine