Hallelujah, Im a Bum (United Artists) (1933)

Sheet Music UJAH, i'M SCHNCK Madge Evans Window Streamer FREE in Connec¬ tion with Cello Ribbon Tie-Up Dick Rodgers and Lorenz Hart, one of the most famous song writing combina¬ tions in the history of popular music, have collaborated in composing the words and lyrics of the hit tunes In "Hallelujah, I'm a Bum.” First broadcast of these songs was heard over the coast to coast network on the Chevrolet Pro¬ gram and was sung by Al Jolson, him¬ self. Their reception was tremendous. They became song sensations over night. Be sure that you plug this music very strongly and get every orchestra, night club, hotel and radio station to mention that the picture is coming to your thea¬ tre. But first get in touch with your near¬ est Harms representative and they will supply you with advertising material, orchestrations and other aids that will help you exploit the picture. HARMS, Inc., Music Publishers H. M. Spitzer, Gen. Mgr. 62 West 43th Street, New York City Boston, Mass. . 433 Little Building Charles Goldberg Detroit, Mich. . . . 6103 Yorkshire Road Billy Knight Chicago, III. . 904 Woods Theatre Bldg. Toe Dracca Los Angeles, Calif. 6425 Hollywood Blvd. Lucky Wilbur The four songs featured In the picture, are— "Hallelujah, I'm a Bum" "You are too Beautiful" "I'll Do it Again" "What do you want with Money" MADGE EVANS AL JOLSON’S LEADING LADY in Joseph M. Schenck’s Production HALLELUJAH IMA BUM WwirinjJ One of Ur- New lk-lt-c Mode From CELLO RIBBON gl Crying Towel Novelty Here is a laugh-getter that made up In authentic fashion. This is a real towel, not a paper towel, with regular red woven stripe in It and imprinted with the copy, shown on the left. People will be amused by the cheer-up copy and will pass it from hand to hand which will give your picture a lot of advance word of mouth advertising. Each towel measures 5'/, x 8 Inches and they are specially priced as follows. 500.$7.00 1000.12.50 3000.12.00 per thousand 5000.11.50 per thousand The above prices include your theatre imprint and playdates. Order them direct from the Econo¬ my Novelty and Printing Company, 239 West 39th Street, New York, N. Y. Use these crying towels as give¬ aways on the street. Give them out during the weeks previous to the opening of "Hallelujah, I'm a Bum." SEE AI. JOLSON IN “HALLELUJAH I'M A BUM" NOW PLAYING A national tie-up has been arranged with Dupont Cellophane whereby their exclusive representative, Freydberg Brothers, Inc., of 11 West 19th Street, New York City, have prepared material featuring Madge Evans, Al Jolson's leading lady in "Hallelujah, I'm a Bum." Above you see reproduced a window streamer measuring 19 inches by 8 — a quantity of which is available at your United Artists exchange. These window streamers are free and are ready for your theatre imprint. Free material for lobby displays showing articles made out of cello ribbon, can also be obtained without any cost whatsoever. For further details how to work this tie-up communicate direct with — FREYDBERG BROTHERS, Inc. 11 West 19th Street, New York, N. Y. If there are any stores in your locality who already handle Cello Ribbon, with whom you are especially anxious to tie up with, include this information in your letter and Freydberg Brothers will immediately send them additional material for win¬ dow display purposes. Tie-Up Stills The regular squeegee stills on "Hallelujah, I'm a Bum" are made up in sets of twenty and thirty and are specially adaptable to arranging window displays with local merchants. We have listed below the various different types of product which are featured in scenes from the picture and which you can easily plant in the wide-awake merchant's window displays. Hats, Millinery .60, 61, 63 Hairdressers .198 Hunting Equipment .211 Ladies' Pocketbooks .110 Optometrists .38 Silverware ..182,197 Song & Music Stores .140, 141 Tableware .182, 183, 197 White Rock .78,79 Automobiles . 176 Bedding .104,198 Belts . 34,37 Cigarettes .154, 177, 178 Clothes (men's) ... .97, 152, 154, 155, 197 Cordial Shops .182,183 Druggists . Dolls & Toys . Dresses .38,97 Groceries .