Hallelujah, Im a Bum (United Artists) (1933)

GET IN ON THE GOOD'OLD GOLDVi. IT'S A 'LUCKY STRIKE’*^ FOR. YOU WHEN YOU PLAY LM A I I till _ A1 Jolson ^"Hallelujah I’m A BumWi Harry Lanqdon W'Blue Boy Connor^ assistant merrymakers Sam Berman, prominent cartoonist, has made a special three column drawing of Al Oolson, Harry Langdon and "Blue Boy" Connor, as shown on the left. This is out of the ordinary run of motion picture art and should be easily planted in your local newspaper. It also serves other purposes since several exhibitors have al¬ ready used this illustration as part of their newspaper ad campaign, as an il¬ lustration in their theatre program, and on special throw-aways. 17 — Three Column Cartoon (Mat 20; Cut .75) Invite Mayor and Public Officials to Opening Six Part Newspaper Serialization FREE At Your Exchange The story of "Hallelujah, I’m a Bum" was written by that well known author, Ben Hecht. It is a vital, human and in¬ teresting story that packs a heart punch In its many vivid episodes. Here is a theme that hasn't been played to death — it's something new, as modern as tomorrow. Your news¬ paper editor pays real money to syndicates for stories that don't approach "Hallelujah, I'm a Bum," as a feature with reader interest. It has been cleverly broken up into six chapters, each chapter illustrated with stills and photographs from the picture. It totals ten thousand words and is bristling with smart dialogue and ingenious situations that will leave the reader anxious at the end of each installment for the following day's newspaper. Be sure and plant this story at least a week or ten days in advance^of the opening of the picture, at your theatre. If this is not possible, have some of the installments start in advance of the opening of the picture and run the balance simultaneous with the run of "Hallelujah, I'm a Bum," at your theatre. Jolson is a colorful character, his name has been splashed across the front pages for many years. Here is a story in tune with your heart, it has rhythm that holds you in a vice like grip until the last installment appears in the newspaper and will make each reader a ticket buyer for "Hallelujah, I'm a Bum." Remember this serialization is available, free of charge, at your nearest United Artists exchange. The plot of "Hallelujah, I'm a Bum" re¬ volves about two well known mayors, one the Mayor of New York and the other, Al Jolson, mayor of Central Park. Their amazing friendship for each other forms a subject of quite a bit of amusing dialogue and clever sequences in the pic¬ ture. Here is an opportunity for you to preview this picture for the mayor of your city. Invite him and several of the public officials to the opening and play up the picture in fine style. There is nothing that in any way could often the sensibility of your mayor, for the picture is done in the spirit of fun and is cleverly handled under the guidance of that genius, Lewis Milestone, the director of "Front Page," "All Quiet on the Western Front" and other hits. The endorsement of the mayor of your city will place your picture on a movie pedestal that may mean many extra dollars at the box office. Special Three Column Newspaper Cartoon AL JOLSON HALMUJAH IM A BUM BANNERS 1. 6 foot canvas valance, $2.40 each — available in silkoleen at 50c per foot. 2. Canvas burgee, set of two each, 20 x 30 inches, price per set $1.00, available in assorted colors. 3. Bunting banner, 7y 2 feet by 7i/£ feet, $8.00 each. 4. Teaser flags made from sheeting ma¬ terial 18 inches by 30 inches, 30c each. 5. Bunting banner 3 feet by 15 feet, $8.75 each. Order banners direct from — MORRIS LIBERMAN 729 Broadway New York, N. Y. AL JOLSON HALLELUJAH, IMA BUM