Happy Anniversary (United Artists) (1959)

EXQUISITE FORM BRINGS YOU A GIANT PROMOTION INCLUDING CONTEST, TV SPOTS, NEWSPAPER ADS, STORE DISPLAYS! CHECK 1 One oF 3 Fasutous Ra neni i to celebrate your own IMappy Anniversary SF ieee Tar gee Rie he iee oe nr sit ene Bre erm, Ss ees eee Te reer Sis hc MEST Ee eae ct ie tier tee toe em ce Bere errr giao Davip Niven MirziGavnor This poster in 2 CONTEST 1-SHEET colors should be displayed in lobby during period you show the trailer. it’s FREE! STAGE CONTEST THIS WAY: 1. Contact local Exquisite Form retail outlets including leading department stores to set up cooperative effort. 2. Arrange for exhibition of contest trailer and display of contest poster in your theatre. IMPORTANT! As soon as tie-up is set, mail the coupon below or wire information requested in coupon! 3. Store or stores agree to a schedule of newspaper ads (see right). 4. Stores arrange for sufficient entry blanks to be on hand. Mat for printing entry blanks locally will be forwarded free with contest trailer. Stores arrange for window and floor displays touting contest—and your playdate. wn 6. At end of contest, store mails all entries to Contest Headquarters. A special self-addressed envelope for this purpose will be supplied to store. As soon as coupon is received the locally scheduled TV spot campaign will be edited to include your theatre name and playdate following filmed commercial. ~ 6. Any questions concerning this promotion in your town should be sent to: Special Events Dept., United Artists, 729 7th Ave., N. Y., N. Y. ee st si I | Special Events Dept. I | United Artists Corp. I ; 729 7th Ave., N. Y., N: Y. { | Please rush Exquisite Form—’‘Happy Anniversary” | | Contest Trailer, Contest 1-Sheet and Entry Blank | \ Mat. I pz ARPES TOMES sas ccentsniasegscxso'vas PO wade centnereae caer noice I | | agree to feature the contest trailer on my screen | (WOM cea De tatare Orne and display | } the poster in my lobby. I | Exquisite Form will include this playdate informa| j tion on locally scheduled TV spot announcements. | RMN ere gar NO von cccsbcscaktsnsguacdieaveoice BRO sae cease ho ohh cso ncn dbs onal Stefan. acme | Liaise ee ee Re ena cl EVERY ANGLE OF THIS CITYWIDE SEND-OFF! Here is one of the most complete promotions ever developed to set up your playdate. It starts on your screen with interesting Contest Trailer . . . plus FREE 1-sheet contest poster in lobby. Exquisite Form outlets pick it up from there with citywide distribution of contest blanks, window displays, OFFICIAL ENTRY BLANK Happy ‘Anniversary CONTEST WIN ONE OF 3 FABULOUS HOLIDAYS IN HOLLYWOOD! Free Transportation! One Week in Filmland! All Expenses Paid! CONTEST RULES 1. Fill in the information requested below 4, Contest ends May 30, 1960. Prize trips and sign the entry. Only one entry may be must be completed before August 30, 1960, submitted by any one person. 5. Any person 18 years of age or older re2. Your entry blank will be forwarded by _ siding in the United States may enter except the participating store to contest headquaremployees of participating sponsors, dealers, ters. The three national winners will be sestores or theatres. lected from among all entries received na6, Decision of the judges is final. No entries tionally. Drawing of winners’ entries will be will be returned. All entries become the made by a prominent Hollywood personality. property of United Artists Corp. In no event 3. Each of the 3 winners will receive free Will awards have cash surrender value. transportation by air or train to and from Awards are not transferable. ’ Hollywood, California. In addition, each win7. This contest void in any city or state newspaper ads and day-after-day TV spots! Ads and spots all advertise your theatre and playdate! Promotion is keyed to the hilarious TV commercial scene featuring Exquisite Form which is seen in the picture. It’s a comedy highspot which now hits the jackpot for you in pre-opening promotion! Scheduling of TV spots (see list at right) is reciprocal with the showing of the special Contest Trailer! Be sure to mail the coupon (lower left) as early as possible. Playdate information on cou aovet eee oe ee pon will be inserted in locally placed NAMES ote fre rep R ESR oes cs checeaoa cies AGEs ao television announcements. Where possi(PLEASE PRINT) soni catiasih ninioiaae ble as many as ten spots will be scheduled. Signature Theatre has nothing to do but show the SPRUE LER BM NWO Eases coat aceect grab occes s as Sas sas dbs vavasen isoveaauvendovesksvedsepersaté STORE NAME contest trailer and display contest poster. CHV SEATE Sr cee. Se eneN cege ieee ane Contestants get entry blanks at Exquisite Form outlets, who in turn will forward ENTRY BLANK Fans just sign entries to contest headquarters. the blank, shown here in reduced size. Dealers have blanks; if not, order mat for local printing .. . MAT 3X. You saw it on your TV screen... NOW! ON THE BIG SCREEN C3 xK x JUST A’JUST by Expuiit brassieres FOUN? 4 Imagine! Exquisite Form’s amazing new k Just A’Just Bra is featured in an exciting new Hollywood movie! It’s the United Artists release, “HAPPY ANNIVERSARY,” starring DAVID NIVEN and MITZI GAYNOR. We won't spoil your fun by telling you what happens when David and Mitzi are introduced to Just A’Just. You'll want to find out for yourself when you see the movie. See adjustable JUST A‘JUST be: the bra that adjusts to fit just you... at our store. ® And see “HAPPY ANNIVERSARY” ~+ e * (name of lo« e 28 (get date fromt @ All Exquisite Form dealers have been fully informed of this promotion by the huge staff of Exquisite Form field repre sentatives. «STORE ADS IN EVERY CITY! This ad in 2-column and 3-column sizes is now at all retail stores. Ads include theatre and playdate copy, plus contest information. The inset shown here is a slug in several sizes to be added to the retailers’ regular newspaper ads. STORE NAME See s “HA e ANNIV Pees i e x “ith Davia Niven RSARY” AAR Cece, eh P at__°4 Mitzi Gayng NNIVERSARY x ‘ Startin ; 2 EUESt Of Exquisite py) YOLLYWOOD TS! Night . 4nd featuy;; Blamor of ye bite! All e aturing Exquisit ss weeks? Hol Wood ¢ epsParklin e in one ore A “JUST BRA t's Happy Annivente the Exquisne fer the pict Test. Nothing 12» ollywoog 21 Most h : Ure fill inb t ing t buy... n , e + i you oth e larious Scenes STOP jn Nin and address = @ k WOOD as a guest of Exquisite Form! You have a Sie ee ee ee FREE ENTRY ar FOR Your e @ glamorous week in the plush settings of Hollywood’s hotels, restauee e@e e BLANK } e rants and clubs. Nothing to buy... no forms to fill out. Just enter ee ee e e x your name on a free entry blank . . . stop in today and get yours at ee ®ee ee e Cee e ee If store does not have these mats, write for them to: Special Events Dept., United Artists. q FREE CONTEST TRAILER! This 80-second screen trailer offers an entertaining presentation of the exciting contest and the fabulous prizes! Trailer directs your audience to see the details of the contest on your lobby I-sheet poster. Start trailer as early as possible; while it’s on your screen there will be TV announcements with your playdate on the air! Use coupon at left to order trailer. It’s FREE! > TV SPOTS « > IN THESE ¢ » CITIES « Albany, N.Y. Albuquerque, Amarillo, Texas Anderson, S.C. Ardmore, Okla. Asheville, N.C. Atlanta, Ga. Atlantic City, IN]: Austin, Minn. Austin. Texas Baltimore, Md. Baton Rouge, La. Billings, Mont. Binghamton, NEOYs Birmingham, Ala. Bluefield, W.Va. Boston, Mass. Bridgeport, Conn. Brunswick, Ga. Buffalo, N.Y. Carlsbad, N. H. CedarRapids, Iowa Charleston, W.Va. Charleston, S.C. Charlotte, N.C. Chattanooga, Tenn. Cheyenne, Wyo. Chicago, Ill. Cincinnati, Ohio Cleveland, Ohio Colorado Springs Colo. Columbus, Ga. Columbus, Ohio Corpus Christi, Tex. Cumberland, Md. Dallas, Texas Dayton, Ohio Daytona Beach, Fla. Decatur, Ala. Denver, Colo. Des Moines, Iowa Detroit, Mich. Dover, Ohio Duluth, Minn. Easton, Pa. Eldorado, Ark. Elmira, N. Y. Erie, P'a. Eureka, Cal. Evansville, Ind. Fayetteville, ING: Flint, Mich. Florence, Ala. Ft. Dodge, Iowa Fort Meyers, Fla. Fort Wayne, Ind. Fresno, Calif. Galveston, Texas Grand Forks, N: D: Greenville, S.C. Harlington, Texas Harrisburg, Pa. Hartford, Conn. Honolulu, Hawaii Houston, Texas Indianapolis. Ind. Jackson, Mich. Jackson, Miss. Jacksonville, Fla. Jamestown, N.Y. Kalamazoo, Mich. Kansas City, Mo. Lafayette, Ind. Lake Charles, La. Lancaster, Pa. Las Vegas, Nev. Lawton, Okla. Lexington, Ky. Lincoln, Nebr. Little Rock, Ark. Lock Haven, Pa. Los Angeles, Cal. Louisville, Ky. Lufkin, Texas Macon, Ga. Manchester. Ieee. Memphis, Tenn. McKeesport, Pa. Miami, Fla. Milwaukee, Wisc. Minneapolis, Minn. Minot, N. D. Mobile, Ala. Modesto, Cal. Monterey, Cal. Montgomery, Ala. Muncie, Ind. Nashville, Tenn. New Orleans, La. New York, N.Y. Norfolk, Va. Ocala, Fla. Omaha, Nebr. Orlando, Fla. Parkersburg, W.Va. Pensacola, Fla. Peoria, III. Philadelphia, Pa, Phoenix, Ariz. Pittsburgh, Pa. Portland, Ore. Providence, R. I. Raleigh, N. C. Reading, Fa. Redding, Cal. Richmond, Va. Roanoke, Va. Rochester, N.Y. Sacramento, Cal. St. Joseph, Mo. St. Louis, Mo. Salt Lake City, Utah San Antonio, Texas San Francisco, Cal. San Diego. Cal. Scranton, Pa. Seattle, Wash. Sedalia, Mo. Shrevesport, La. Sioux City, Towa Spartanburg, SEG: Spokane, Wash. South Bend, Ind. Syracuse, N. Y. Tampa, Fla. Toledo, Ohio Topeka, Kan. Tucson, Ariz. Tulsa, Okla. Tyler, Texas WticascN. YY’: Valdosta, Ga. Washington, 1B): Washington, N Waterbury, Conn. Waycross, Ga. West Monroe, La. West Palm Beach, Fla. Wheeling, W. Va. Wichita, Kansas Wichita Falls, Texas Williamsport, Pa. Wilmington, el. Winston-Salem, Ni G: Worcester, Mass. York, Pa. Yuma, Ariz. Youngstown, Ohio Zanesville, Ohio NOTE: This list is subject to revision. To check on availability in your town, write to: Special Events Dep’t, United Artists, 729 7th Ave., N. Y. © 1959 United Artists Corporation