Happy Anniversary (United Artists) (1959)

Record Details:

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MERCEDESBENZ Posters! Ads! Street Bally! Post Cards! The Mercedes-Benz 190SL roadster is seen throughout “Happy Anniversary.” This is the basis of the extensive cooperation offered you by your Mercedes-Benz dealer, including huge window posters, newspaper advertising, direct mail and models of the car for display in lobby or for street parades. Contact your local MercedesBenz dealer at the earliest to set up a cooperative promotion along the lines spelled out at right. All the promotion materials are available to the dealer if not already on hand. Schedule the promotion to start at least two weeks ahead of playdate, with big ads breaking opening day and street bally on first days of run. HUGE WINDOW POSTER in two colors has been supplied to all dealers. Shown here is a “rough”; correct model number of car is 190SL. Check dealer to display poster before and during run. RE ES #6 8S ES BP BS Se ~ ee eB Se Soke NEWSPAPER ADS up to 600 lines and 2-column and 3-column slug have been supplied in mat form to all dealers. Seen here is a “rough” of the 600line ad. Here's What To Do: 1. Check Mercedes Benz dealer to be sure he has posters and mats on hand. 2. Poster should go up as early as possible and remain on view throughout run. 3. Slugs should be added to all their newspaper advertising with special 600-line ad appearing opening day. 4. Each dealer has been supplied with at least 1000 post cards with personal message on back to be signed by dealer. These should be mailed by dealer. 5. Arrange for a street bally with pretty girls riding one or more Mercedes-Benz roadsters. Signs on sides of cars spotlight playdate. ge eS ee ee eS MERCEDES-BENZ has supplied all materials described here to their hundreds of dealers across the country. For additional material or information concerning local dealers, write to: Mr. R. A. Baldwin, Mercedes-Benz Sales, Inc., South Bend 27, Indiana. BUDDY'S BLAZER TIE-UP TOPS FOR THE TEENERS! Kevin Coughlin wears a Buddy Personalized Blazer in “Happy Anniversary.” The handsome garment is manufactured by L. Abelson & Son, Inc., New York, and is sold in leading stores throughout the country. The manufacturer has set up a campaign of trade advertising (see right) to acquaint the stores with the promotion and is supporting local promotions with newspaper ads and window and counter displays. In addition, theatres should contact local dealers to offer a few blazers as prizes to teen-age boys for best letters telling about their own “happiest anniversaries’”’ — school, birthday or special event. For information concerning dealers, write to: L. Abelson & Son, Inc., 115 Fifth Avenue, New York 3, N. Y. PEPSI-COLA DISPLAYS IN KEY CITIES! Pepsi-Cola has made en largements of one of the “Happy Anniversary” ads as a counter and rack display in all outlets selling Pepsi-Cola. Check local distributor of Pepsi for local coverage. PAGE 6 Use the still (HA-63 .. or manufacturer. ESS David Niven starring in “Happy Anniversary,” released through United Artists David Niven delighted by . . = Awicy Aue : “Absolutely inspired! ... the way Sabena lifts a flight to the heights of old-world ele; ce! Each tiny courtesy, e culinary touch is a delicious bit of warm-hearte: will agree: Le Ser 3elyiy +. to all Europe, Afric and the “Royal Sabena” Flights Daily Non-Stop New York to Europe. SABENA ) «-. = — se THIS SCENE FROM “‘HAPPY ANNIVERSARY” is the basis of the promotion. It is shown here in the trade campaign outlining the promotion to local boy’s clothing stores and department stores. . at National Screen) to supplement window displays and newspaper ads available through the stores BUDDY'S | pertewalized BLAZER. SOR LUSH BOREL VE ARN RINE BOVE SEONG SABENA STARS DAVID NIVEN This ad appears in newspapers in over 20 cities day-and-date with openings of “Happy Follow Anniversary.” through locally with window displays Rigi in all Sabena offices or in windows of local travel agencies. TITLE SONG A HIT PROMOTION EXTRA! RECORD SLEEVE in full color carries strong picture sell on back of record envelope. “ Happy Anniversary” is skyrocketing on the hit parade lists only weeks after release. The popular recording by the Four Lads on Columbia Records has a companion release from Kapp Records featuring the singing of Jane Morgan (K305). The record releases are supported by sheet music editions from Korwin Music not only of “Happy Anniversary” but also “I Don’t Regret A Thing” (see below). Contact all music outlets, disc jockeys and hotel bands to feature the title song during your run. Also set up a juke box in lobby to play the two tunes continuously. The title also makes it possible to display the records and sheet music in stores featuring “anniversary” gifts, such as florists, haberdashers, jewelers and bake shops. SHEET MUSIC! The two movie tunes, “Happy Anniversary” and “I Don’t Regret A Thing” are available in music shops. Plan for window displays and newspaper ads, plus lobby displays. Publisher will provide FREE title sheets as needed. For information and title sheets, write to: Mr. M. Stewart Korwin Music, Inc. 1650 Broadway, N. Y. 19 Be ee SUNBEAM APPLIANCES This window streamer is being supplied to all dealers for display during your run. Contact local outlets for placement of streamer, embellished with stills and posters from “Happy Anniversary.” SSSA PUROFIED COMFORTER This double page newspaper ad stars Monique Van Vooren. Go for windows and counter cards, too. PIONEER BELTS Pioneer Industries feature this photo of Carl Reiner in LIFE ad, counter cards and window streamers. Set up window displays in all stores featuring the Pioneer belts. Still HA-1X available at National Screen.