Help! (United Artists) (1965)

TICKET PROMOTION! “(STOP WORRYING!) Y BE THE FIRST 10 SEE a The Colorful Adventures of tii BEATLES = ...more Colorfu _ 11 A.M. WED. AUG. 4th | These Special Tickets will guarantee you a seat. A BS Souvenir Tag will be presented to each ticket buyer %& TO ' = \ | GREAT NEW BEATIE WITS |= i] Bog & PRODUCED BY SCREENPLAY BY STORY BY DIRECTED BY e @ WALTER SHENSON MARC BEHM ano CHARLES WOOD MARC BEHM RICHARD LESTER =: CEASTMANGOLOR za: AUNTTED ARTISTS nese 2 Cols. x 125 Lines—250 Lines (18 Inches) Mat 204 40 x 60 Advance Sales Announcement Order From UA See Box At Right A Step-By-Step Outline For Setting Up Your Special Gala Premier Performance Another Advance Ticket Promotion Only The Beatles could have made it possible! Only you could have done it! Last year at this time, exhibitors made history with an outstanding box-office sale of tickets in advance of a non-roadshow movie. Long before their playdates of the first Beatles feature, "A Hard Day's Night," theatres were sold out in 90 minutes! Now we're going to do it again, and here's how: Special Preview Performance: As soon as you have locked in the playdate, designate the first two opening day shows (or all of them) as your reserved seat "Gala Premiere Performances." Announce this opportunity to "Stop Worrying—You Can Beat The Crowds!''—at least three weeks and not more than two months before your playdate, by running the ads shown on these pages. Remember, there are two and three column versions not illustrated. Select additional sites for your box-offices—at department stores, music outlets and possibly at radio stations, as well as at your own theatre. Order the special posters described below. Have your local sign shop prepare special accessories, including boxoffice signs, marquee banners and playdate snipes. Order the special advance ticket sale trailer. Brief your entire staff on all operations, especially people answering the phone . . . as last year's experience indicates that you may expect heavy phone queries. Experience also shows you must alert local police and ask them to stand by the day your tickets go on sale. Please coordinate all activities with your local United a representative who may have some additional aids for you at the time of the advance sale. On-The-Air Advertising and Promotion Pick your area's top-notch stations to kick-off your promotion. Radio is the key to its success. It is important for you to have the full cooperation of program managers and DJs. Remember, The Beatles are big business for them as well as for you and by allotting stations a number of seats opening night and going on a station-wide promotion, you offer them the kind of stunt they can swing with. And they will. Be sure they have all the ''Beatle Talk" and Beatle accessories they need. Make albums, singles, books and other products available to them as prizes and giveaways for contests and write-ins. Give them open-end interviews and invite them to conduct remote interviews from your lobby on the day of your advance sale. NOTE: Last year, drive-ins found problems with preview performances that they couldn’t handle " I I | A , specifically the one of emptying theatres after each performance! We suggest that open-air theatres do not participate in this program. ’ MOV Rene ae Actual size 9 x 334. Available as Mat T-I From National Screen 1D Tag. See box below for ordering Size 334 diameter FREE Advance Ticket Trailer This trailer is an integral part of your advance ticket promotion and to be effective it must be run long in advance of youf "'premiere'’ date. Like the one for "A Hard Day's Night," the "HELP!" trailer urges patrons to avoid the stampede and be sure of a seat to see their Beatles. You must prepare a tag with local premiere performance information, locations of your box-offices and dates when the advance tickets will go on sale. Order them for cross-plugging wherever possible. Order as many as you can use... but order them right away. FREE—-From National Screen Service Check List of Advance Sale Material item order from price Lis} dh SOPs ERIE cited vedi. 305A ss edeves ves USS aa ect nerginat ae ee Free [ | *Advance Sale Trailer .................... NSS i AGGe ee eee Free |) > S@uvemmadD Wags. .i.sii alin. oc RGA Micicawiir tia out $9.00 per M. plus postage & handling [_] Souvenir ticket, mat & proofs........ PRD 5 Sit os cvh cds vend sas pe ee Free [| Open end interview records............ 1 CMe RPM RA ie od ied ened Free [| Advance Promotion 40 x 60.......... 5, reer ape ARSE)” ¢. pap ceo Free When ordering material from UA, address: Exploitation Department United Artists Corp. 729 Seventh Ave. New York 19, New York “Playdate snipe with date of performance, date of sale and location of boxoffice must be prepared locally for trailer tags. Se ee ee ee ee ee et a ae a ee ae mee a ee a Se ee. ee ce oe eam asm [eae sme teen) my, Vom oem. Cees ge] smn it Hein goa)’ pomed Vso “oeiead en eee Sag