Hero's Island (United Artists) (1962)

Exploitation _ BALLYS, CONTESTS, DISPLAYS AND PROMOS TELL TOWN YOU HAVE AN EPIC ADVENTURE ITUUTTTULTTTUVL TUL LTTTULL TAL LUTTUVLTRLLLST LLL ELUGULLeE LLU LLLUEULLUUULLELLUeeLLULLUELLUELLLGUULCUPLULUULLOPLLCAUULV LCUULCUULCUDCLHUULODCLIVOULOTPULTUPLOPULCUUPLODLLCIUULLVUPUCUDCLTUULTUUCLTULLTeULLUOCLTUUCUPUOeULU UU ‘Island Photo Standee Sells Action CUT OUT OR SQUARED OFF 5 or 6 FEET LONG! The horizontal layout for this action-angled standee is specially suitable for lobby walls and returns and for mounting on marquees and overheads. With merchant tie-ins, it is adaptable for point-of-sale and window displays. It will be most effective when exhibited CUT OUT along the tops of the figures, as illustrated. The manufacturer will cut out the display before shipping, at no extra cost ONLY IF YOU REQUEST IT with your order, Easels will be attached to the back ON REQUEST, also for no additional charge. Otherwise the area along the top of the display will be squared off and finished in tone or color. When ordering, specify your playdate and state if you want your standee shipped air-express. Use the order blank below. FOUR WALL, exhibitors can set this display in the lobby weeks ahead of playdate, moving it out front during the run. If you do not have a raised area, set it off the floor by placing it on an easel. OLONERS have additional advantage: the grounds, Set this “island” where there are trees or shrubs and bring in lots of sand (it’s cheap enough) to make a real island out of it. | IDEAL PHOTOGRAPHIC CORPORATION j 160 West 46 Street | New York 36, New York ‘HERO'S ISLAND’ PRICES PLEASE SEND ME ............ DISPLAYS i ; 0 60x40 72x48 i BLACK & { [] cut out [] not cut out no extra i SIZE WHITE COLOR j © with easel [ without easel ) charge I xa Tene ee X Ss ! NAIVE oi oe re ese ere hone hoes a I 72 x 48 $22.00 $28.00 Ship “tape APEXPROSS THEATRE. o05o..escccssscsccssocosssaosnces I , fa ee Rae Sane STATE............ I Check proper boxes, make sure name and address are clearly printed, and mail. ART STILLS: Enlarge these two main art elements for marquee and theatrefront displays and also for all merchant tie-ins around town. Order by number from National Screen Exchange. PIONEERS OFT TAMERS OF T BUILDERS OF THE D TL-ART-2 TL-ART-1 » Heros COLOR-IN e? ISSLA\Nio)| MAT FOR GX sin TECHNICOLOR' yg CONTEST Offer this mat to the newspapers or tie-in with a merchant who distributes it through his stores, on counters or at checkout points in markets. He can print the drawing on paperbags or as a broadside. Post winners in windows and on display at your theatre. Illustration is smaller than actual four column size. Order MAT 4A from National Screen Exchange. FIND LOCAL H ERO: Set a promotion with a newspaper, radio or TV station to find a local policeman, fireman, veteran, doctor, social worker, a boy or girl or any citizen who has in some way been heroic. Give him or her the V.I.P. treatment: guest of honor at opening or at a special screening; meeting with the mayor at city hall; dinner with celebs . and whatever prizes you can promote. Tie in with the Chamber of Commerce, a merchants’ association, a civic or charity group. Go all out. It’s an ideal title tie-in, using the HERO angle. WALKING BALLY: Send a man and a woman around town, dressed as in the ads. He carries two guns, or a gun and a cutlass and she has a doll-baby in her arms. They carry placards or wear signs reading FOLLOW US TO “HERO’S ISLAND” — BIJOU THEATRE. ROLLING BALLY: You can build an “island” on a flat-bed truck very easily, by cutting out a 6-sheet and mounting it on display board. Rig a few extra “trees” around your float and if you can promote a boat —any boat—set that at one end of your “island.” A few real people, dressed as in the walking bally above, will animate your float, especially if you have two men “duel” with cutlasses from time to time. TRAFFIC TIE-IN: Tie in with your city’s Traflic-Safety De partment by naming each of the main safety islands on your busy streets HERO’S ISLAND. Tack cards and posters can read: DON’T BE A “HERO” DON’T FIGHT THE TRAFFIC. WAIT HERE FOR THE LIGHT. SEE “HERO’S ISLAND” AT THE BIJOU THEATRE. TRAVEL TIE-IN: Let your largest travel agency use the main art or the standee to tie in reservations for island resorts. Come-on copy reads: HERO’S ISLAND! HEROINES WELCOME TOO. Then agency can follow with its pitch for any island. General angle is: HERO’S ISLAND: LANDMARK OF ADVENTURE! BAHAMA ISLAND: LANDMARK OF FUN! If island the agency wants to use actually has some heroic stature, you can do it this way: THIS IS CURACAO’S FAMOUS WALL (picture) FROM WHICH HEROES DEFENDED THE CITY AGAINST PIRATES! THIS IS ‘HERO’S ISLAND’ (movie-ad or color still) WHERE COURAGE AND CUTLASS TAMED AN ISLAND FRONTIER! SWO RDPLAY: plays a big part in this story. Check to see if there are fencing clubs in any of your local schools, gyms, Ys or other organizations. With their cooperation or sponsorship, stage a fencing contest. A sporting goods store or a department store selling fencing equipment can award prizes, Get them to go for movie tie-ups in advertising, windows and points-of-sale. If you have a fencing instructor or other qualified swordsman who will go along, set a “demonstration match” on TV, at a gym or Y or any public place. IF YOU OPERATE A DRIVE-IN use your grounds before show time. HARDTOP exhibs can set periodic “duels” atop marquees, if practical. SCHOO LS: The adventures of the pioneers on “Hero’s Island” re veal some seldom remembered facts of early American history, including the system of indentured white servants. Although not the main theme, this and other historical sidelights give you an excellent peg for a tie-in with your local schools. Set contests and panel discussions in classrooms, auditoriums, school papers . . . or as write-ins to the theatre or a city newspaper. Use love of liberty, love of the land and the determination to fight for both as your angle in characterizing the pre-Revolution Americans. Invite school officials and students to special screenings and, of course, invite media people to cover. SATIN ACCESSORIES ——— A Sum JAMES NEVILLE 1 HeERoeSs Sih MIGHTY, SWEEPING \ KATE RIP ‘ ADVENTURE! if ISLAND ‘MANY TORN TECHNICOLOR™ prsuvsion Hay tect es UNITED BEDARTISTS Te TEGWEDLOR omvsn: oe DeLuxe Sectional Valance MASON BRAND Cae ee Order valances and ushers’ MANX TORN badges from National Screen Exch ; 9x12 Flag pea ae items from manu SC sin Based facturer: National Flag & Dispp las play Co., 43 W. 21 St., N. Y. TECHNICOLOR’ Panavision $60.00 In Canada, Theatre Poster SerReleased thru UNITED BEJARTISTS: Double Faced vice, 227 Victoria St., Toronto. $110.00 JANIES MASON NEVILLE BRAND KATE MANX RPTORN een OF eee NASON BRAND ADVENTURE! fig mL MANX TORN TECHNICOLOR® pavavision’ —uwneoasiesrs Usher's Badge Each .... 40¢ PAGE 7 3-Piece Streamer 15 feet, strung together, in color Complete streamer ............ $16.50