Home of the Brave (United Artists) (1949)

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IT’S EVERYBODY’S FIGHT! Never has the screen entertained with the boldness of ... HOME OF THE BRAVE THE FIRST HOLLYWOOD MOTION PICTURE OF ITS KIND. with no punches pulled, no words left unsaid, this is the suspense-packed, dramatic, action story of five men on a top-secret, danger-filled mission in the Pacific war — five men ... one of them a Negro. ALL MEN AND WOMEN KNOW THERE’S NO PLACE w FOR PREJUDICE IN THE Home of the Brave You can’t afford to miss it! VICTORIA THEATRE Broadway and 46th St. WATCH FOR THE WORLD PREMIERE EARLY IN MAY ORGANIZATION HANDBILL* The Special Herald shown above is available in mat form. There is also an extra line provided reading: "Union men and women know there's no place" to replace the line now shown above the title for preparing the mailer for trade union membership lists. Also available on mat is full page ad on "Home of the Brave" to back up the front page. Add theatre credits where indicated. Order MAT (4A) from your nearest National Screen Exchange. # HERE'S A SAMPLE LETTER FOR YOUR SCREENING INVITATIONS Dear Mr.: You are cordially invited to attend a special screening of "Home of the Brave" at the . on . at . P.M. Because we consider "Home of the Brave" one of the most distinguished and important films to have come out of Hollywood in years, we are holding this screening for you and other key individuals in our community who, we feel, should see this picture prior to its opening. We will appreciate your acknowledging this letter and letting us know whether you can attend the screening above, or would prefer to see the film at another time. It is our hope that you may feel deeply enough moved by this fine film about five Americans — one of whom happens to be a Negro — to let us know your reactions to it after you have seen it. Very sincerely yours. ORGANIZATIONS INTERESTED IN “HOME OF THE BRAVE” Here is a list of typical organi¬ zations which our experience has shown us are vitally interested in "Home of the Brave". All these are willing to circularize their memberships, make phone calls, distribute leaflets, etc. This is by no means a complete list. There will be others in your city. Find them. Show the picture to them. Get results from them. And always remember that in addition to the top brass of an organization there are those in the lower echelons who hit the typewriters that write the things that members read and act upon. A sample list: ANTI-DEFAMATION LEAGUE LABOR UNIONS UNION EDUCATIONAL DIRECTORS CATHOLIC CHURCH GROUPS OTHER CHURCH GROUPS INSTITUTE OF HUMAN RELATIONS NATIONAL CONFERENCE OF CHRISTIANS AND JEWS BETTER FILMS COUNCIL NATIONAL ASSOCIATION FOR THE ADVANCEMENT OF COLORED PEOPLE INTER-CULTURAL RELATIONS COUNCIL CITY AND STATE COMMITTEES ON DISCRIMINATION YM AND YWCA URBAN LEAGUE WELFARE, SETTLEMENT AND NEIGHBORHOOD HOUSES SCHOOL BOARDS AND ADULT EDUCATION GROUPS CENTRAL LABOR COUNCILS, AFL, CIO, INDEPENDENT PARENTS ASSN., PARENT-TEACHER GROUPS MINISTERS, RABBIS UNIVERSITY HEADS, DEANS EDITORS. HIGH SCHOOL AND COLLEGE PAPERS RADIO COMMENTATORS WOMEN’S CLUB LEADERS AMERICAN JEWISH CONGRESS AND COMMITTEES LIBRARIANS AMERICAN LEGION, DISABLED VETS AND OTHER VETERAN OR¬ GANIZATIONS BOY SCOUTS, GIRL SCOUTS Your city may not have all the foregoing organizations, but it will have many of them or groups similar to them. The list is intended only as an illustration of the many kinds of organizations that will be ready to work with you. WHAT THEY CAN DO; The organizations are being brought in primarily to spread the word about the film down the ranks to its own membership, who will become the box-office cus¬ tomers. Each organization head should be approached with all or any of the following: 1. An award by the local or¬ ganization. This is to be offered to the theatre for your presentation of "Home of the Brave". 2. A letter of endorsement on official stationery. 3. A letter to all members ad¬ vising of the film and the local engagement. 4. Distribution of mailing pieces (see left, above) to membership in regular membership mailing. 5. Distribution of heralds for posting on bulletin boards in club houses and chapter rooms. 6. Publicity in organizations' bulletins or publications. A review and editorial. Page Five