Home of the Brave (United Artists) (1949)

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A REAL "HOME OF THE BRAVE"! Here’s an all-around promotion stunt which ties up with a local charity drive, a home builder and any number of leading mer¬ chants in the community. Idea is to have an already built home or pre-fabricated house named the "Home of the Brave". Next, local merchants furnish and decorate the interior. A nominal admission fee is charged to people wishing to examine the house, and the proceeds are donated to a local charity drive or community chest. As each per¬ son enters they are given a ticket or number similar to a raffle, and on a specific day, the drawing to be held at your theatre, the one whose number or ticket is selected is awarded the "Home of the Brave" lock, stock and furnishings. Ballyhoo this stunt with donated radio plugs, special screen trailer and signs and posters all around town. —— By starting early and con¬ tinuing this promotion for several months, the sponsoring charity or¬ ganization can amass sufficient funds in admission fees and raffle tickets to pay for the house and make a substantial overage for their charitable work. You will have achieved your purpose if promo¬ tion starts just about the time the picture opens at your theatre. Come end see M©IMIIE ©IF Another way this same basic theme can be worked would be to have an important contractor or builder who is in the throes of If building an entire project, or has just completed one, where veterans are given preference, to name and advertise his project as the "Home of the Brave". The building boom has levelled off in most general areas and builders, as a result, are finding advertising and promotion a necessary part of their operation. Here's a way to give them an intriguing selling angle, by referring to their newly-built properties as the "Home of the Brave". Builder carries out this theme in his newspaper advertising, on billboards near his project, in his newspaper publicity in real estate sections, etc. The art treatment at left suggests one way in which such a tie-up can be handled. BEST HOMES ARE BUILT HERE FOR HOME SEEKING VETS! [Ef E ^ At left is a Real Estate masthead ^ suggestion which can be pre¬ sented to a local editor. Adapt the copy and art shown. Same copy can be used for an ad by a leading real estate operator. PARENTS' MAGAZINE'S SPECIAL AWARD For the fourth time in 23 years, Parents' Magazine has awarded its Special Medal of Merit to a motion picture —"Home of the Brave". This unusual honor is not to be confused with the regular Parents' Magazine Monthly award. In conferring this distinction on "Home of the Brave", Parents' Magazine stated that the picture is "A 'Must' For Everyone to See! More than 6,000,000 parents, teachers and school children will learn of this special award through the publication's pages. In addition the vast publicity machinery of the Parents' Institute and Parents' Magazine will hammer home this important news through radio plugs on over 450 radio stations, through publicity in a chain of children's maqazines, through libraries, schools, discussion groups and Parent-Teacher organizations. Here are the many ways you can exploit this »vent to the hilt: FREE 1-SHEET! This 2-color poster is being made available at no charge in limited quantities for display in lobby and other places around town where they will do the most good — such as organization meeting places, schools and libraries. MEDAL OF SPECIAL MERIT The First Motion Picture of its Kind! PARENTS’ MAGAZINE H \ \nftV.V \ A MUST FOR EVERYONE TO SEE! "1 .. PARtN'S MAGAZINE Write for your allotment of free 1 -sheets to: Pressbook Editor, United Artists Corp. 729 Seventh Avenue, New York, N. Y. Newsstand and Magazine Racks! Arrange for display of 14x20 posters on all available newsstands and magazine racks, plus distributor trucks, similar to the I-sheet shown left. Use mat of medal at right for illustration . . . plus scene from the picture to replace the photo of Producer Kramer receiving the award. Contact local Parents' Mag¬ azine distributor to work out details. In Schools and Libraries! Arrange for school essay contests based on the theme of "Home of the Brave" plus displays in classrooms, on bulletin boards and in school corridors announcing the Parents' Magazine award. If possible, arrange for special theatre parties for school students. Also contact local libraries for displays based on the Award plus the special book mark described on opposite page. Organizations! Contact Parent-Teacher groups, Better Film Clubs, libraries, veterans organizations and church groups for cooperative campaigns aimed at their membership, keyed to the Parents' Magazine Award. Arrange for displays of the FREE I-sheet (see left) in all club rooms and meeting places of the groups listed on page 5; place reprints of the newspaper mat above right on all organization bulletin boards, to¬ gether with stills and window cards. Other Outstanding Awards "Home of the Brave" has been widely honored, a fact which is strongly capitalized in the ad campaign. Follow through with publicity and displays, citing the awards re¬ ceived in addition to that tendered by Parents' Magazine. These awards include: Belgian World Film and Fine Arts Festi¬ val Award "For Exceptional Qualities". International Catholic Film Committee Award, as the picture "which contri¬ butes most to the moral and spiritual revival of humanity." LIFE MAGAZINE "Movie-of-the-Week" COSMOPOLITAN "Citation of the Month" REDBOOK "Picture-of-the-Month" Note: Special Negro organization awards are cited on Page 8. » Page Six