Home of the Brave (United Artists) (1949)

♦ Medals For Local Veterans! The facilities of the U.S. Army were employed to ter¬ rific advantage in Dallas in conjunction with a National Guard Recruiting Drive. Keyed to the slogan, " 'Home Of The Brave'—Let's Keep it That Way!—Join The Na¬ tional Guard!", tanks, half-tracks, heavy trucks, jeeps, etc., were all combined into a huge street parade to re¬ cruit members, prior to the film's opening. Shown below is another view of some of the equipment used in the parade. Check the National Guard unit nearest you for similar cooperation. Every community has ex-servicemen who have not yet claimed the Theatre of Operations and Victory Medals to which they are entitled. In cooperation with your local Army or Navy recruiting officer, erect a booth in your lobby where men may claim their medals upon presentation of the proper credentials. Also booth should be used for recruiting purposes, adapting slogan and tying up with recruiting stunt described above right. Service Croups: The same type of stunt as suggested at right, could also be worked in cooperation with a membership drive by local civic or patriotic groups, Kiwanis club, Elks, Lions or other service groups in your area. Adapt the slogan substituting the name of the organization for the National Guard. Motor¬ cades or foot parades could be used for the street attraction. This is a photo of the big parade of tanks which was held in Dallas. If similar army equipment is not available in your area, then jeeps, trucks, motorcycles or any other light mobile units should be used for such a parade. * SCHOOL AND LIBRARY PROMOTIONS! Don’t Miss HOME OF THE BRAVE “The picture that dares to take a stand — and stands alone!” See it at the VICTORIA THEATRE Broadway & 46th Street con I in ii ous performances Never before has the screen entertained with the boldness of HOME OF THE BRAVE A United Artists Release Mark Your Place in these hooks from the branches of THE NEW YORK PUBLIC LIBRARY THE STREET by Ann P. lrv MRS. PALMER'S HONEY GENTLEMAN'S AGREEMENT COLOR BLIND Uttve You A Borr The theme of "Home of the Brave" should be fully exploited in local schools and libraries. The material available to help you achieve this includes the Parents 7 Magazine Award 1-sheet; special screenings and comments from educators; essay contests; special student theatre parties and reviews of the picture in all student publications. For libraries, schools and book stores, see suggestions outlined below. Book Marks School Editorial Contest Sponsor an editorial contest in the high schools and junior high in cooperation with your local Board of Edu¬ cation authorities. This event which was highly successful in New York, was worked by inviting the high school news¬ paper editors to a special screening of the film, and offer¬ ing prizes for the best editorial in the high school publica¬ tions. No entry blanks were required, all the students were asked to do was to submit their editorials. Cash prizes and copies of the prize play, "Home Of The Brave", were awarded the winners and runners-up. Contact the Publicity Director or Library Director of your lo¬ cal public library system for dis¬ tribution of these special book marks. Arrange for all branch li¬ braries to set up table and counter displays inviting readers to "take one" of the book marks. Displays also include stills from the picture plus the slogan "It's Everybody's Fight!" Similar dis¬ plays should be set up in lobby as another avenue for distribut¬ ing the book marks. Print what¬ ever quantity you deem neces¬ sary. Actual size of book marks should be 2 ^/ 2 ' x 8". BOOK STORE DISPLAYS The biblography of fiction and non-fiction books based on the theme of the picture, selected by the officers of the New York Public Library, will help you set up displays in windows and on counters of all leading local bookstores. Use stills and window cards to plug your playdate. Also aim for newspaper ads and direct mail tie-ups, using the book marks shown above as your mailing piece. At right is the list of books for your co¬ operative book bally. THE STREET by Ann Retry MRS. PALMER'S HONEY by Fannie Cook NATIVE SON by Richard Wright THE YOUNG LIONS by Irwin Shaw GENTLEMAN'S AGREEMENT by Laura Hobson A MAN CALLED WHITE by Walter White CRY, THE BELOVED COUNTRY by Alan Raton COLOR BLIND by Margaret Halsey LIVING IS EASY by Dorothy West LAST OF THE CONQUERORS by William Smith Book Drive For "Brave" Veterans hospitals throughout the country are in con¬ stant need of reading material for the hospitalized veter¬ ans. In cooperation with your local schools, libraries and through your lobby, sponsor a drive for all types of read¬ ing material to be donated to the local hospitals. Also get the cooperation of the nearby branches of the various veteran organizations to help. Aim for newspaper picture and story breaks of the drive. Final disposition of the books should be held in front of theatre with donations being turned over to hospital supervisors. Name the drive: "Books for the ‘Home of the Brave'!" NewspaperSponsoredContest "What Makes America The 'Home Of The Brave'?" That's the question which students can expound upon in a newspaper-sponsored essay contest keyed to a patriotic holiday, if one falls near your playdate. Winning entries should receive appropriate prizes and be read on guest spot over leading radio show. Page Seven