How to Murder Your Wife (United Artists) (1965)

Exploitation Campaign Start Campaign With Star Rave Display Plus Teaser Accessories USE TEASER 30x40 In Theatre Lobby! and 40x60 Display Pieces in Lobby Well 40x60 Magazine Montage The nation’s magazines went all out in acclaiming the appearance of Italian star Virna Lisi on the American motion picture scene. “Show,” the magazine of the arts, hailed her with a cover photo in color captioned “Elegant Sex Goddess with Jack Lemmon in ‘How to Murder Your Wife’” and went into further detail in five full illustrated pages. “Life” thundered “Italian Dazzler Takes Hollywood” and went into another five pages of detailed elaboration and illustration. “Glamour” nominated Virna for top stardom, and raved about In Advance her “‘understated sex appeal” in three full pages. There were more, and millions upon millions read — and saw of them! We haven’t the room to cite them all here! Remind these millions of these articles — and let additional millions know about Virna, via a 40x60 lobby board which is available as an 8x10 still suitable for enlargement. It might be hand-tinted locally for further sock! Your Playdate! Do this now and get it into your lobby as soon as you can! It (See back page for will pay-off! illustration and price) Order Still MI-Ex 1 From National Screen. etn Jazzman Hefti's Score Keys Music Promotion ORIGINAL MOTION PICTURE SCORE Now a FE fotos im motion * picture Starring Jack Lemmon and Virns Lisi Front and Back Covers of Special Movie Edition Dell Issues ‘How To Murder Wife In Special Motion Picture Edition Quick to recognize a winner when it sees one, Dell Publishing has The BIG news about the music from “How to Murder Your Wife” is that it’s by Neal Hefti. If you are one of the nation’s millions of ardent jazz enthusiasts no more need be said; he is considered one of the jazz greats and he has literally millions of followers. See story on Page 9. First of all, there’s a Sound Track Album on United Artists Records label. In addition, there are three singles, also on the UA label. One features Hefti, another stars Al Caiola and his orches tra, the other headlines Mike Clifford. rushed into print a paperback edition of “How to Murder Your Wife.” It is a novelization of the film script. The story is a hilarious one by Henry Williams, based on George Axel rod’s screenplay and Dell expects big things from it. They have backed it up with window streamers and rack cards plus notices to their dealers to cooperate with exhibitors on promotion for both book and movie. Use copies of the book for prizes in contests and as special giveaways. Don’t forget to adapt 1-col. ad mat as a book-mark to be distributed at book shops, stationery stores, public and circulating libraries. Make it do big things for you too, by getting to all the paperback outlets early and arranging for co-operations which should include windows and stall signs. In fact there are 10 LP albums of his pop jazz in current distribution today and the news that he is the man who wrote the music for this pic is carried in the advertising for this picture. Follow through by lining up window displays at the stores and playing time with radio and TV disc jockies. Included in the Publicity Section of this Pressbook is a story about Hefti which can be used to kick off this promotion. Get it into the papers and have reprints struck off for mailing by the local disc dealers. With plenty of picture sell, of course.