I Cover the Waterfront (United Artists) (1933)

COVER YOUR CITY /EXP ON 11 1 COVER THE WATE Joseph M. Schenck presents 1 COYER THE WATERFRONT wilfc CU«d«tt« Unit.d ArthM Ptclur. COLBERT • BEN LYON ERNEST TORRENCE 17—One Col. Ad Slug (Mat .05; Cut .20) ■0VER.THE WATERFRONT- "I know ‘inside’ stories that would shock the public! I’ve seen sharks get men at sea ... and women get ’em on shore. I’ve seen every¬ thing...and done everything” UNITED ARTISTS PICTURE 1 ^. T CLAUDETTE COLBERT BEN LYON ERNEST TORRENCE Presented by JOSEPH M. SCHENCK Produced by Edword Small From the famous book by Max Miller 10—One Col. Ad (Mat .05; Cut .20) Tabloid Newspaper As Seat - DAILY STORHJN WATERFRONT EXPOSED! Dial Rants At Reporter Who Betrayed Her Da off Seller The theme of “I Cover The W aterfront” makes a tabloid newspaper an ab¬ solute necessary part of your ex¬ ploitation cam¬ paign. Just as the picture reflects the inside story,so can your tabloid newspaper act as a teaser to attract throngs to your theatre. This tab¬ loid has a back page left blank for your imprint and theatre play- date. In many in¬ stances you can sell a portion of this space to merchants tying up with the picture and thus help reimburse yourself for the original nominal cost of the tabloid. Each page of this four-page newspaper measures 1034" by 16". The cost is as follows: 1,000 $3.95 1 to 5,000 3.75 per thousand 5 to 10,000 3.50 per thousand Above 10,000 3.25 per thousand Extra charge for imprinting back page with your copy is $3.00 for composition and $1.50 per thousand impressions. These tabloids are not carried at the United Artists Exchanges but should be ordered direct from EQUITABLE PUBLISHING COMPANY 409 Pearl Street New York City T HE BEST investment a showman will ever make will be to spend money on exploiting “I Cover the Waterfront!” Here’s a picture that simply cries out loud for exploitation. There’s nothing overlooked. You have romance, you have daring revelations of inside stories that never saw print before, drama, seething among strange people. What a picture to twenty-four-sheet around your town. Your gross will be as big as you make it. Don’t overlook the music angle. A marvelous song has been written entitled “I Cover the Waterfront” which is being plugged over the radio stations from coast to coast. The novel is in its tenth edition and still going strong. The trailer carries a punch typi¬ fied by one of its title cards—“I have seen every¬ thing—done everything—‘I Cover the Water front’.” The tabloid newspaper mentioned on the lower left is another seat-selling stunt that you should take advantage of. Here’s a story with a news value that lends itself to sensational journal¬ ism. There’s nothing soft or molly-coddlish about ‘‘I Cover the Waterfront.” Yes, it has its moments of romance, but at the same time its plot is dipped in steel, strong, exciting, nerve racking. It is up to you to cover your city with exploitation. Cover your local press with publicity material. Cover your merchants’ windows with stills, and last but not least, cover your box-office with cash. TTT E lOo > mm Song Hit Written by John W. Green and Edward Heyman Johnny Green and Edward Heyman, song hit writers extraordinary, famous for such numbers as “Body and Soul,” “I’m Yours,” “Out of Nowhere,” and others, have written a beautiful song en-^ titled “I Cover the Waterfront.” On itsf^ first coast to coast broadcast it was spon¬ sored by Rudy Vallee and aroused so much comment that it is destined to be among the best sellers of the season. The title cover shown above is a strong plug for the picture, so be sure that as soon as you book the film you contact one of the following Harms representatives. They will supply you with title sheets and orchestrations which you can plant with local radio stations, dance bands and hotel orchestras. Harms, Inc., Music Publishers H. M. Spitzer, Gen. Mgr. 62 West 45th Street, New York City Boston, Mass. 433 Little Building _ Charles Goldberg j Detroit, Mich.6103 Yorkshire Road / Billy Knight 1 Chicago, Ill. 904 Woods Theatre Building Joe Dracca Los Angeles. Calif. 6425 Hollywood Blvd. Lucky Wilbur COVER. THE WATERFRONT “I’ve seen the dirtiest man that ever lived turn into the cleanest man that ever died, that his daughter, the one wo¬ man he loved, might marry me, the one man he hated. IcOVEkTHE FATERFkON CLAUDETTE COLBERT BEN LYON ERNEST TORRENCE Novel Now In Tenth Edition Immediately on publication, “I Cover The Waterfront” caught the fancy of the public. Critics from coast to coast raved. The book stormed from one edition to another until now it has already passed its tenth edition and is still going at a terrific pace. Its virile theme, and its easy-going style of writing made it a word-of-mouth success from the very start. Special Book Jacket On the left is illustrated a special book jacket prepared by Dutton’s, the pub¬ lishers. You will note it has an illustra¬ tion of Claudette Colbert on the cover and on the back cover of the jacket is a special drawing showing various scenes taken from the motion picture version of the novel. Window Card On the right is a window card for use of leading booksellers throughout the country in connec¬ tion with the displaying of the book simultaneously with the running of the picture at your theatre. These cards are supplied to book dealers free of charge by the publishers., -long with book jackets and other display materials. As soon as you date the picture, it is important that you take full cog¬ nizance of this free tieup available for your benefit. The book is so well known in all communities through¬ out the country that it will give the coming of the picture to your city an advance ballyhoo that will build up the prestige of the film to a great extent. If you already know the bookstores in your locality that handle Dutton's novels, work direct with them. However, if you require any additional information or free display material, write direct to E. P. Dutton Co. 300 Fourth Avenue New York City