I Cover the Waterfront (United Artists) (1933)

Sailor Hats On the left is illustrated a white linen sailor hat that makes a perfect tie- up with the picture since the waterfront angle goes hand-in-hand with a sailor hat of this type. Use these hats on your ushers the week previous to the opening of the picture and as a street ballyhoo for the kids to wear around towh. All prices quoted below include imprinting your theatre playdate in one color on the hat, as well as the title of the picture. Prices are as follows: CATCH LINES The season’s outstanding novel becomes the year’s outstanding picture. • • • I’ve seen the dirtiest man that ever lived turn into the cleanest man that ever died, that his daughter, the one woman he loved, might marry me, the one man he hated. • • • James Cruze who created THE COVERED WAGON, OLD IRONSIDES and other masterpieces, now tops them all with his latest directorial effort I COVER THE WATER¬ FRONT. • • • I’ve seen everything and done everything. Yes, even loved a dame and shot her father to get a story, and I got it, and I’m telling it. • • • She struggled loose from his embrace, leaped off his lap and chidingly said, “I catch on, you’re a ventriloquist.” But this time he didn’t give the coastguard a bum steer. He plunged a long knife into the unresisting body of the shark and through the jagged opening came hurtling the semi-uncon¬ scious body of the smuggled Chinaman—and then Hell broke loose. Order these direct from Advertising Cap Company, Inc., 101 Wooster Street, New York pity. The inside story of the waterfront — its drama —its loves, its hates, its hideous strug¬ gles, its beautiful calmness—all shattered by the conflict of human contraband. THEATRE BANNERS A' widely diversified array of theatre ban¬ ners have been prepar¬ ed on “I Cover the Waterfront.” You can¬ not secure these at your United Artists Ex¬ change, but must order them direct from Morris Liberman & Co. 729 Broadway New York City COVER . THE - WATER. PROMT Above is illustrated a flag meas¬ uring 8' by 8', unusually attractive, at $6.50 each. Directly above is a canvas standard available in white on blue, measuring 28" by 40" at $1. apiece. r 7 COYER She „ WATERFRONT On the left is a fancy six foot valance. In canvas it is priced at $2.40 each and available in silkoleen at $2.75 each. Unusual Folder of Publicity Stories Free In handling so strong a theme as “I Cover the Waterfront” you lift the picture right out of the realm of ordinary publicity. Here’s a picture that demands something in the way of research. Will C. Murphy, a reporter with many years experience, has made an extensive study of newspaper files and pared down these water front stories, lifting out those of tremen¬ dous interest and excitement which parallel incidents occurring in the motion picture. These stories are so written that you can plant them in your local newspaper with ease. They are 1200 to 1500 words each and should be run in consecutive order so as to give a completeness to this unusual pub¬ licity angle. There are ten instalments of these fascinating waterfront stories and while in many cases actual names of people famous in the public eye are mentioned, in some instances, due to the dramatic revelations of these stories, fictitious names have necessarily been included in this re¬ porter’s revelations. Each story revolves on the angle that it is revealing the inside story of “I Cover the Waterfront” for the edification of the readers of the local newspapers. Get your copy free at your nearest United Artists Exchange or direct from the Exploitation Dept., United Artists, 729 Sev¬ enth Avenue, New York City. Brief Autobiography of Max Miller I was born near Traverse City, Mich., February 9th, 1901, which makes me technically an Easterner. I remained there less than a year, moving west to Everett, Washington, then was yanked, just in the middle of the football season, to a ranch my father was trying to develop in Montana, in the Sitting Bull country, not far from the Canadian border. My first newspaper work started in the 8th grade, playing baseball during the day and running over to the office at night, writing about the games. In this way I, the second baseman, was fairly sure of printed notice in the morning newspaper, the Everett News. After the war, when universities were lenient to us veterans, I entered the University of Washington. Worked for the Seattle Star, then the Seattle Post-Intelligencer. Four years later, in 1923, I left for Australia on a lumber boat and worked on the Melbourne Herald. For the Australasian Syndicate, I went south to write about the South Sea Islands. I bummed around on small vessels and ended up with a frightful case of malaria. Doctors patched me up and to pay them I did articles for the N. E. A., while in Seattle and San Francisco; then came to the San Diego Sun. I have been here almost ever since, except for a trip to China during the war trouble there in 1927. ‘‘I Cover the Waterfront” is my first novel. COVER. THE and comedy ... the loves ... the hates ... the fine things and the stinking things ... of life ... and women . . . down there on the Waterfront.” CLAUDETTE COLBERT WATERFRONT “ I know things they don’t dare to print.j I know the drama . . . 14—Two Col. Ad (Mat .10; Cut .40)